Beneath this course, there are two key principles that I learned which MUST be kept in mind, if you are to have any chance of success at marketing with webinars. I explain them in this introduction.
In this module, I talk about how you need to prepare to sell to your market. Choosing a topic may seem obvious, but many authors miss trying to connect with their market in the right way that promotes sales. I teach you why and how you can do that.
In this module, I talk about how you need to prepare to sell to your market. Choosing a topic may seem obvious, but many authors miss trying to connect with their market in the right way that promotes sales. I teach you why and how you can do that.
Almost all webinars I've watched in 2013 that try to sell me a product are missing a key element: they don't tell me a sales story that makes me identify with the presenter and see that s/he was once like me, learned to succeed, learned to teach others to do the same thing, and now is bringing that gift to the world... thru this webinar, etc. Ok, to be fair, many of them get part of all that right; and a few even get almost all of it right. But it is very, very rare, that I see that last part. What I've just described is a Sales Story. You don't know it yet, and you haven't written it yet, but YOUR OWN Sales Story may be worth a thousands and thousands of dollars. It may be worth even more. Hollywood knows how to tell a story. I mention this in the module, it's called, "The Hero's Journey" and is present in EVERY blockbuster movie you can name. Star Wars. The Titanic. Ben Hur. (boy did I just date myself). The point is that if you can present YOUR Sales Story in this way, you will capture and keep your prospect's attention.
Well, OK, they don't do webinars. But they KNOW how to tell a story. The Blockbusters all use the same story, though you may never have thought of it that way. Watch this video to see what I mean. The author of the video has over 300 videos describing how the plots of virtually all Hollywood movies use this same structure.
Nothing turns off an audience faster than a sales pitch, which is almost always easy to recognize. The tone changes, from teaching to pressuring to buy. Defenses go up. Anyone who feels HUNTED will stop feeling like they are "discovering" something, and will meet that feeling with resistance -- resistance to buying. You can't have that if you're going to Sell. There's an Art to this. I start to teach you about it in this module. Also, at the end of this module, I give you a suggestion for a Webinar you should create and put into your stable of webinars. Everyone can do it.
Another Quick Thought: Help Them Discover The Solution
Once I learned this, it saved me countless hours of retyping or copy & paste sessions.
successful formulas that you can follow to create a high converting webinar. This is an excellent framework for anyone using webinars to sell.
How to Plan, Promote and Produce an Effective Webinar ...
HOW TO PLAN, PROMOTE AND PRODUCE AN EFFECTIVE WEBINAR. (You could then turn around and sell the audio recording for an additional passive revenue stream.)
How to Create a Profitable Webinar
So you want to learn how to do a webinar. Sometimes they are called web conferences or webcasts. If you want to produce
How to Do a Webinar Using Free or Inexpensive Tools
How to Do a Webinar Using Free or Inexpensive Tools. A way to sell something. During the webinar, you may want to sell a product or service. If so,
How to Make Sales Using a Webinar
Of all of the different ways to grow a business and create sales online, one of the very best ways to do so is through live webinars. The closer you can
How to Create High Converting Webinars, Build Your List ...
Why Create Webinars? Webinars bring a great deal of benefits to you. If you want to sell on this webinar, it is time to make an offer. Dont be shy to sell.
How to Run Your First Webinar (with No Skills, No Stress ...
Here's how to run a simple webinar that builds trust and authority without spending a single penny. If youre using your webinar to sell a product,
5 Insider Tips to Make More Sales During Your Webinars ...
How to create webinar presentations that consistently convert. When you sell a product or service during a webinar,
Digital Monitoring Products | How to Sell Webinar Series
Login to register for the below listed webinars! Trane Energy Management Webinar Scheduled for June 21, Sell More Webinar program designed to boost your sales power.
How To Use Webinars In Your Business To Sell Like Crazy ...
having never even attended a webinar, do doing over a million in sales in 6 months. What product / services sell the best on webinars.