The most lucrative art you can learn is copywriting. Period. But what is copywriting? You've certainly heard of it before, but I promise you, you've no idea yet HOW amazing this skill is. It's a shortcut to tremendous success. Don't believe me? Just see for yourself ;)
Man, I was a bad kid sometimes... but I knew how to sell and how to influence people. Watch the video, the story is quiet hilarious actually ( However, my mom didn't think so at the time)
Everything Nowadays is sales.... no wait a second, it was always Everything! Knowing how to write sales copy = Know how to Sell = Know how to persuade = LIMITLESS POWER. Watch the examples in this lesson and you'll get a good taste of how this skill will change your life, not just your business.
Ahh... In this lesson, I'm going to show you a 40-minute consult I did with a fitness start-up that skyrocketed their conversion rate (and they didn't even implement HALF of the advice I gave them). I go through it and explain how I did this. I used "Skitch" for the mock-ups, an amazing free program. A no-fluff must-have! (you can see the review it in lesson 5)
Not much to say here : this is the work I did for Dashr, which took me 40min and resulted in thousands of new subscribers for their app (I'll let you imagine what these results mean in terms of Revenue)
First of all, go look at section 7 before watching this. Done? Great. Now dive in to see the most profitable and easy way to make money with direct-response copywriting. 14 000$ just by writing 1000 words. Not bad at all.
See this email? You'll learn how to write tons of them (and even better ones!) in section 6, how to organize them to make the biggest impact.. don't jump to it though, watch the sections in the right order ;). this knowledge is worth way more than 6-figures, but I'll let you be the judge of this.
In this lesson, I'm introducing you to company that writes killer sales texts. You'll not get WHY this is legendary copy on the spot, but I encourage you to re-watch this lesson after assimilating everything you'll see in section 2!
This company BOOMED solely through the use of direct-response copywriting, that's how powerful this stuff is!
AIDA is everywhere... or, at least, in every beginning direct-response copywriters mouth. But what they do not know, is that AIDA is flawed and that following it is not at all optimal. There is something missing from it, and that leads me to introduce a new, improved formula. (Don't worry if you don't know what AIDA is, I'm explaining it in this lesson)
Have you met Bob? No? Then watch this lesson, he is going to help you write waaaaaaay better copy!
This is the most important part of the Formula. Without getting your readers attention, he is not going to read your copy, and without reading your copy, there is NO chance that you will convince him. Seems logical, doesn't it? Don't worry though, Direct-Response copywriting will give you everything you need to make your visitor lust after your headline. (And no, I'm not talking about click-bait)
Hooks... they're many different ways to write them, but the basic principles are the same. My favorite one is the question-hook. Wanna know why? Watch the lesson!
You want to know how Steve Jobs made Apple what it is today in so little time? Why EVERYTHING he touched became gold? Here is his secret, in this lesson. Although millions of people watched his Keynote speeches, you must be a real salesman to understand the magic he is operating.
Let's talk about the "D"... It's quiet simple actually, but most copywriters don't really understand what's the deal with it. How does it work? Why is there even a "D"? You'll get all the answers in this video!
OK. Finally. THIS is what is missing from AIDA. Let me introduce you to it, it seems quiet logical once you're confronted with it!
OK is a mindset. It's the mindset that differentiate TOP-NOTCH salesman/copywriters from great salesman/copywriters.
There is something in your fine-print that can make your sales skyrocket IF ONLY you told your customers about it in a sexy, enticing way...
We're going to talk about harpoons and bombs in this lesson. For Real. These 4 weapons are my favorite part of OK... using them will give you an unfair advantage over all your competitors. Applying them when selling can 10X your income.
Testimonials. They increase sales. They kill multiple objections your customer has. They give you credibility. They bring the sale home. BUT they can also backfire and make sales DROP...
Grant Cardone, multi-millionaire sales trainer, says that this is the number°1 reason salesmen fail at their job. Don't worry I'm showing you exactly how to master this step in this lesson! Only knowing THIS ONE THING makes you a killer salesman and copywriter.
Let's bring all the strategies, principles, tactics together... and use them to write actual copy for a product. You'll see, it's not that difficult once you see how I apply all of this. After watching this and training a bit, you should be able to dramatically increase the sales of any given product just by rewriting the sales texts!
Here is the sales text from the lesson above. Download it, so you'll always have an example of good sales copy with you ;) Remember, I wrote this in 50 minutes and I'm not native! If you train actively, you'll kick-ass at writing sales copy!
If you really want this to stick with you, do the exercices. I designed them so you apply EVERYTHING we learn together. I don't want you to let any part of AIDOKA out.
Do yourself a favor, if you want to make money with direct-response copywriting, you have to go the extra-mile and actually exercice.
You know Rolls Royce? Then you will very interested in knowing that direct-response is the reason for their success. No, not the quality of the product, there are many great products. It's the marketing and the salesmanship behind it that count. Just see for yourself!
It's so much easier to talk in terms of your customers interest when you can read his mind, don't you think so?
Well, let me show you how to do it : watch this lesson!
Psychological Insights: How a Pyramid will help you craft KILLER Sales Arguments
Why Reinvent the Wheel? Use the Research Others have spend Several Thousands on
THE Technique Jordan Belforts ( Aka The Wolf of Wallstreet) Success was Based on
The tone of your copy matters when trying to optimize for conversion, and the use of humor can be veryyyyy tricky. Here is how to get it right!
Using power-words is the easiest way to create emotions. Using them is a foolproof and hyper effective way to persuade your reader...
Want to know more about them? Watch this lesson!
We're going to take what you did in Exercice 1, which was already good, and kick it up a notch! After this exercice, you will be able to write amazing sales copy that converts. Period.
KISS made de success of Ford and it will make the success of any business which applies it. Want to know why you must absolutely keep it in mind when designing your website? Then look no further.
In this lesson, I'm gonna introduce you to a fancy error which quiet nobody knows about it (that's why everybody is committing it), explain it in details, and show you how to avoid it. It's not that difficult and it will make a tremendous difference in your sales/subscription rate.
Buttons... there is a lot you might already know to make buttons look good, but I'm sure that you've never heard about the 3rd step I'm introducing in this lesson. And, as you might have guessed, getting this right makes a hell of a difference when it comes to conversion rate!
Doing this is soooooooo easy, yet very few businesses use it or even think of it... get this right, and you'll have a website that acts like a sales/ conversion machine!
This is a strategy that's really easy to implement and a lot of people THINK that they're doing it right. Yet, they are not. Luckily, we, as direct-response copywriters, know how to apply this strategy in a fabulously lucrative manner ;)
Be a good student, keep your notes organized and tidy.
The Ultimate way to offer multiple options to increase income WITHOUT messing with KISS.
You remember OK? Great, in this lesson I'm going to show a way to kill objections that 95% are too lazy to use apparently.
Exercice 3 : Learn to Optimize Websites and make Friends and Cash while doing it
Deep down, you already knew what I'm going to tell you... you'll be relieved after watching this, trust me. You were right all the time.
Direct-response copywriting is NEVER used in Broadcast advertisement... until recently. These two advertisements used direct-response and drove sales like crazy as a result!
You'll never guess, but it's quiet logical actually if you consider everything we've learned until now...
Everything is in the title. Changing the video so it follows the principles of AIDOKA led to an increase of 13 000% in revenue. I'm going to show you how this was possible, in great details.
I don't think that there is a word for this kind of improvement. Watch the lesson while I'm going to try to come up with one!
Stop making excuses, you've seen how effective sales videos can be. They will transform your business in many ways, which I present in this video. I'm also going to show you how simple it is to shot a video. Watch it already ;) !
Once again, a no-fluff exercice to master as quickly as possible everything we just saw in this section. It's really fun to do, you'll see!
Every business is doing email-marketing wrong, but you already know that now that you're an expert copywriter! But still, let's get a little mad about it and understand WHY they're doing what they're doing.
Forget about social media. I know, it's shiny and everybody is talking about it. Still, that's not a reason to believe that it is the end all be all. You know what is? Email. Let me show you why in this lesson!
These principles apply to every business and even to your whole life. Still, let's see how we can apply them to make your future email-marketing campaign a tremendous success!
In this lesson, you'll learn everything you need to know to write thousands of breath-taking newsletters/emails that will make your income explode. Remember the 14 000$ email I showed you in the beginning? Yeah? It's not as good as what you're going to learn here.
You can't possibly write a type of email that converts better than this one. It took me 2 years to develop this kind of email. Master it, apply it, and watch the magic happen.
Sorry for always talking about HOW to write emails. Maybe you don't even have an email-list. Who knows. Still, I don't want you to miss out on email-marketing : that's why I'm going to show you EXACTLY how to start an email-list from scratch and make it grow immensely!
Writing emails? Check this out and apply it. It's simple and will have an enormous impact on your conversion rate. Trust me, everybody makes this mistake. I'm showing you how to avoid it in this lesson.
Enough talking : let me show you HOW to implement this tactic on your website for maximum results. (Use Sumome to do this, it's an amazing tool and it's free.)
You want to get amazing results and grow your business in a way you never thought possible? Then watch this lesson, it will blow your mind away. I can very easily increase the subscription rates of my clients websites by 1000% applying this. I'm showing you how, step-by-step, with a concrete example.
Please, DO THIS EXERCICE. I did it two years ago and the only regret I have is that I didn't do it sooner. It will change your life in so many different ways...
An email that made 3000$ in one day with a weird deal!
Marketing: How I Skyrocket Sales by 633% in 12 hours of Work . Internet Marketing
Marketing: How I Skyrocket Sales by 633% in 12 hours of Work
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