This video outline my 8 pillars of internet marketing wisdom in short form to give you an preview of what is contained in the full course.
You will discover:
1. How you can do effective keyword research so it forms the basis of your entire online activity
2. How you can write and structure your website so it has maximum effectiveness from the ground up
3. How you should design web pages for maximum conversions and how you track your conversions
4. Why you should be using WordPress and how you can use it to maximise your results
5. Why and how you must use Google Adwords to test your market before you do any SEO
6. How you can use Facebook advertising as a powerful list-builder and the importance of auto-responders to strengthen people's desire to buy from you
7. Exactly how you can use video as a powerful marketing tool to increase awareness of your services and products
8. Precisely how you do SEO (search engine optimisation) so that your traffic costs you less over time
This is Craig from Admiral Cleaning Services in Surrey in England explaining how implementing information from just the first TWO Pillars of this course (he bought the DVD version for $1500) has got their business more leads in the first 2 months than in the previous 12 years!
Here's seasoned marketing and global branding expert, Simon Jordan, discussing the course after he purchased the DVD version.
Adele McLay is a business coach and entrepreneur - she bought the DVD version of this course and calls it "simply fantastic"
Here's Ellie from Exhibition Plinths in the UK - Ellie saw me do a talk on digital marketing in London and grew her business by over 1000% within six months of implementing the information I provide in this course. This is exactly why I made this course - it changes the lives of the people that take ACTION on what I teach. I love it!
Here's a testimonial from Mike Philbin who owns a floorcare business in Manchester, England. Mike's business went from £300k to over £1m per year implementing the information in my course. Maybe it could do the same for you?
This trick is amazingly simple when you know how, and serves here as a taster for how this course works.
Over 60% of all internet searches are done using video, and a recent Cisco Report suggest this will be over 84% by 2018.
Whatever market you are in, there will be thousands of keywords that people are using to find what you sell. If you make a video where you are actually saying those keywords clearly, and optimize the video properly on YouTube you could be ranking and getting traffic instantly. Google can hear what you're saying and if you follow the instructions in this video you could be ranking for your keyword(s) in just a few minutes!
- Conducting your own keyword research
- Using Google AdWords and the Keyword Planner
- What are long-tail keywords?
- Assessing keyword competition in your market
- Establishing what your company's keywords are
- Creating a keyword plan
- What is CPC?
- The use of questions in keywords
- Keyword-effective website architecture
- Downloading and developing your keyword plan
- What's a landing page?
- Other helpful keyword tools
- Completing your keyword plan
- Implementing your keyword research into the structure of your website
- Understanding a silo structure
- The Google Spider and website links
- On-page SEO: Titles, H1, H2, meta descriptions and body copy
- Website content and optimisation
- Analysing the content of your competition
- Including optimised images and videos on your web pages
- Conversion rate optimisation
- Using emotional and sequential logic
- The use of on-page forms
- How video can engage your visitors
- How to start your SEO practice
SEO Website Structure Quiz
- How to design web pages for maximum conversion
- What is CRO?
- How to gain trust from your website visitors
- AdWords terminology
- Target marketing via AdWords to improve CRO
- Understanding AdWords
- What's a split test?
- Scientific advertising
- How to increase conversion rates
- Using simplicity to make things easy for potential customers
- Offering free products to gain trust and collect visitor information
- Making testimonials visible to your website visitors
- What is a CRM system?
- Email auto-responders
- Why it's so important to collect customer data
- Connecting Google Analytics to your site to track progress
- Get on camera and make simple videos to make it even easier for potential customers to make a decision
- The benefits of using WordPress
- What's a squeeze-page?
- Using the Dimensions tab in AdWords
- Creating a search engine optimised blog post
- Setting up WordPress
- Getting your blog posts ranking
- WordPress appearance theme templates
- Creating internal links
- The importance of blogging
- Why you need to be using AdWords effectively
- Understanding AdWords and PPC a little more
- Create your first Ad
- Bidding on AdWords
- Creating campaigns
- Establishing your budget for AdWords
- Using your money efficiently
- An introduction to Facebook advertising
- How to create a Facebook ad
- Using emotional marketing methods for conversion
- Helpful email marketing techniques
- An introduction to Leadpages
- Combining squeeze pages with Facebook marketing
Facebook and Auto-Responders Quiz
- How to create and optimise a video to gain traffic
- The relationship between videos and search engines
- Making the most of all available video channels
- Helpful video ranking tools
- Creating an effective video
- Creating video annotations and links
- Embedding your videos onto your website
- Collecting video testimonials
Where to Distribute Videos:
- How to do SEO effectively
- Understanding link and quality content
- Black and White hat SEO
- Google Panda & Penguin
- Using online tools to look deeper into a website
- Understanding website authority
- Using internal links to benefit your site
- Using online tools to find popular topics and people related to your market
- Creating content that people will want to share
- The importance of timing when it comes to topical content
- The benefits of Google+
- How Google+ works
- Using visual content, such as infographics, to benefit your site
- How social sharing can effect your site
- Completing outreach for external links when somebody shares your content
Additional SEO Information
The 10 Core Elements of On-Page SEO
Get these in your head and your website will fly
- A complete breakdown of every "element" you need to be aware of and precise instructions on how to easily edit these to benefit your business
- Instructions of precisely how to write copy that not only helps your rankings but also increases your conversion rates by focusing on the what your website visitor really wants
The 4 Key Ingredients to Body Content to Help You Rank
It's not all about the words - videos, images & audio!
- How to optimise images on your pages to boost them in the eyes of Google
- How to optimise videos for target keywords and why you should embed them
- How to use audio to boost your page relevency, reduce bounce-rate, increase
Tools to Help You Fly
Essential and essentially free tools to help you
- The essential toolbar you need to reverse engineer what your competition is doing.
- How to see into the past and work out how and why your competition is beating you.
- The tool that will help you understand precisely what on-site issues your website has that is slowing it down and, even worse, moving it down Google's index.
- The tool that let's you see in an instant exactly how every browser sees your site so you can fix those issues and boost your traffic and conversions.
The Outrageously Easy To Understand Glossary of Internet Marketing Terms For Technophobes
When I started working online in 1996 there was no Google, no YouTube, no Facebook, no Twitter and no-one to teach me how to make it work. I've spent over £3 million on Google Adwords, generated nearly £40 million ($70 million) for my own businesses and millions more for my clients and I still meet people today who have been ripped off, confused, conned and given up on ever achieving any success with internet marketing. I've broken down the key elements of what you need to know into 8 easy-to-understand chunks, and it's a lot simpler than you might think.
This ebook is an open-source document which means if there are any terms you don't understand that are not covered in here, just email me or leave a message and we'll incorporate my definitions (which I hope to make as humorous and easy to understand as possible) as well as a name check for you into future versions, which will be uploaded into the course as they are produced.
Take a look at what you'll learn and how it will guarantee you start to see how to get Free Traffic, Higher Conversions and Total Market Domination
1. My Video Marketing Journey
It started in 2005 and helped me generate over £40 million/$70 million
- A complete breakdown of how I generated over 700,000 views in YouTube alone in a real-world niche UK market
- How I got over £1 million of TRAFFIC for pennies on the ££How I discovered the FOUR types of videos you need to be making in your business
- How I made a pop video that got to No.1 in the YouTube music charts AND promoted a skip hire business!
- Over 80% of all web traffic will be from video according to recent Cisco report - I explain why you MUST get on top of your video marketing
2. Exactly How to Optimise Your Videos for Max Traffic
On-Page SEO rules still apply to videos!
- How to perfectly optimise your page titles, descriptions and tags for maximum exposure
- How to find your GOLD keywords
- How to used the advanced settings in YouTube to easily give you the edge over your competition
- How to "syndicate" your content across multiple video channels (It's not all about YouTube)
- Why and how you must install a GVS (Google Video Sitemap)
- How you can dominate the Google Search results with the SAME video
- How to use Rich Snippets to boost your CTR (Click Thru Rate)
3. The Low-Tech "Hack" That Easily Boosts Your Rankings
Simple and free - this is a mind blower
- Understanding the key logic behind the Google algorithm so it gives you an unfair advantage
- How you can utilise this knowledge for FREE to jump above everyone else in the rankings
- How I got to no.1 in YouTube for a competitive phrase and 80,000+ results in less than 48 hours
- Details on revolutionary new software that works with Google and "collaberatively" with others to get higher rankings, more traffic and make more money
4. How To Make Incredibly Low Cost Videos
You Don't Need to be Technical or Even Outsource!
- The No.1 Marketing Principle you MUST use to get maximum effectiveness from your video marketing
- How to use equipment you probably already own
- A real live case study where one of my students got £15,000 in business from ONE hyper-professional video (that I scripted for him) that we got to No.1 in Google for one of his Gold keywords within a few weeks and the best part? The video cost him less than £30!
5. How to get the investment in this ebook back FAST!
- A fantastic tip that can not only work for your existing business, but create you a new income stream with zero overheads, no website nada!
- The exact business proposition template that you can just copy and paste
- A complete list of resources to help you get better results even faster.
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