Facebook Ads & Facebook Marketing Mastery Guide 2015

Section 1: Intro to Facebook Marketing Lecture 1 01:40

As a marketing consultant for over a decade, I have gotten a real handle on the Facebook ad market and am passing that knowledge on to you!

Lecture 2 02:42

Learn the basics of Facebook advertising.

Lecture 3 00:50

Add discussions as you go through this course if you LOVE or HATE something. I will try to respond within 24 hours to ANY questions and I will film new lectures as needed. We greatly appreciate your positive feedback!

Lecture 4 02:06 Learn to choose the budget that fits your marketing goals.
Lecture 5 01:26

Understand lead generation and lead capturing.

Lecture 6 1 pageSection 2: Create an Optimized Facebook Page Lecture 7 07:15

Whether if you are new to Facebook or a season marketing pro, this lecture is great for ensuring your Facebook page is created correctly!

Lecture 8 14:05

Learn the power of using keywords to improve your Search Engine Optimization!

Lecture 9 01:54

Learn how and where to add keywords to your Facebook page so you will rank #1 in Google searches!

Lecture 10 03:14

Make your Facebook Page look like a pro with the proper image sizes, layout and subconscgious marketing!

Lecture 11 03:50

If you can't answer that question...this lecture is a must watch!

Lecture 12 05:52

Using the proper Apps on your Facebook Page can not only reduce bounce rates by keeping users on your page for all their needs, but Apps will also up the social reach of your brand in many ways!

Lecture 13 03:42

Ensure your Facebook Page is set up correctly and has the proper settings in place so it is highly visible online.

Lecture 14 04:43

Search Engine Optimization is CRUCIAL for your Facebook page success! Check out these top 5 SEO tips!

Section 3: Facebook Ads Mastery 2015 - Facebook Marketing Beginner to Advanced Lecture 15 01:01

Facebook updated the layout for the ads manager. Check out how to toggle between the old and new version!

Lecture 16 02:56

Learn how to create an ad on Facebook.

Lecture 17 04:50

Learn the difference between the varying types of Facebook ads, such as page likes, post engagements and conversions.

Lecture 18 6 pages

Use this trick to find new audiences to promote your Facebook page to!

Lecture 19 03:16 Targeting people who like pages similar to yours is key for CHEAP clicks and HIGH relevance scores! Lecture 20 09:14

Learn how to choose an objective based on the kind of results you wantlike getting people to your website or getting people to engage in your post!

Lecture 21 04:31

Check out this ad hack for A/B split testing!

Lecture 22 1 page

Learn what countries are the cheapest CPC (COST PER CLICK) for Facebook ads!

Lecture 23 02:59

Duh! Check out this strategy for cheap Facebook clicks!

Lecture 24 02:53

Learn how to reach customers you already know with ads on Facebook.

Lecture 25 01:44

Learn how to reach customers that are similar to your current audiences.

Lecture 26 01:56

Create the best Lookalike audience Facebook doesn't advertise!

Lecture 27 02:26

Learn how to target ads so you can steal your competitions fans/likes!

Lecture 28 06:34

Learn how to track conversion Facebook ads via conversion pixels (conversions such as sales, email subscriptions, etc.)

Lecture 29 05:15

Learn the difference between an Audience Pixel and a Conversion Pixel

Lecture 30 01:49

Learn how to remarket to people who have visited your website via "Website Custom Audiences"!

Section 4: Facebook Reporting Lecture 31 03:50

Do you understand what the relevance score is next to your ads on Facebook? Learn what it means here!

Lecture 32 01:58

Learn how to analyze the data behind your Facebook ads.

Lecture 33 06:40

The New Facebook Ads Manager is officially released! Here is a complete guide of everything you need to know about the Facebook marketing tools update!

Section 5: Social Media Marketing Lecture 34 04:56

Learn the importance of SMM to SEO!

Lecture 35 04:27

Learn the golden rules of content and what to share and when on you social media channels!

Lecture 36 04:13

Learn the best places to get backlinks online and improve your Search Engine Optimization.

Lecture 37 1 page

Learn how to take advantage of Google+ profiles for SEO.

Lecture 38 02:25

Learn how to speed up your social media marketing and posting time.

Section 6: Facebook for Local Businesses, Brick & Mortar Lecture 39 04:44

Reach people near your business on Facebook!

Section 7: Facebook Engagement Lecture 40 10:02

With Facebook's organic reach dropping, increasing engagement of your posts are crucial!

Lecture 41 7 slides

Keep a calendar for posting on your Facebook page to keep content fresh and your users engaged.

Section 8: Facebook Insights Lecture 42 03:34

Facebook Insights help you learn the type of person liking and sharing your content. Use this data for future targeting ads!

Section 9: Resources and PowerPoints Lecture 43 12 slides

Learn the basics of Facebook Ads and start advancing your business today!

Lecture 44

Section 2: Create an Optimized Facebook Page

38 slides Lecture 45 21 slides

Learn the fundamentals of Facebook advertising!

Lecture 46 5 slides

Start using Facebook Reporting to track your best converting ads and so much more!

Lecture 47 22 slides

Learn the ins and outs of Social Media Marketing!

Section 10: The Latest - Updates, Tips, Hacks and More! Lecture 48 2 pages

Use this GREAT app to help expontentialy grow your Twitter and Instagram following!

Section 11: Student CASE STUDIES Lecture 49

Pick Up My Junk Car - Interest Targeting & Retargeting

06:45 Lecture 50

Snook Fishing - Location Targeting

06:30 Full curriculum




Facebook for Business: Marketing on Facebook
Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals.

Log into Facebook | Facebook
Log into Facebook to start sharing and connecting with your friends, family, and people you know.

Facebook - Wikipedia, the free encyclopedia
Facebook on the Ad-tech 2010. Media impact. In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on

Facebook Ads: 5 Tips for Success - Mashable
Facebook Ads have emerged as a popular and cost-effective way to promote a small business online. According to recent research from MerchantCircle, 22% of

Facebook Ads - Guide to Advertising on Facebook
Become successful in Facebook advertising. Learn how to write the best ad, what type of ads you can choose from and how to maximize the ad value.

How to Use Facebook Ads: An Introduction Social Media Examiner
Facebook ads: What you need to know to make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.

Creating App Ads - Documentation - Facebook for Developers
Mobile App Ads. With mobile app ads, you can promote your mobile app in the Facebook mobile News Feed. Each ad will be delivered as a sponsored story labeled

Facebook Ads - The Huffington Post
Despite the fact that Facebook dominates its social media platform competition and maintains its fair share of popularity with small businesses, it's got a

Facebook Ads Facebook Advertising Explained
There are several ad options under marketplace ads: Sponsored Stories, Page Post Ads, Facebook Object and External-Website Ads. Learn about them at Qwaya.

Ad Creative - Documentation - Facebook for Developers
Create. Ad creatives can be created as part of an ad group or individually on their own. In either case the ad creative is then stored in the creative library of the