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Defining Your Business for Success

Section 1: Introduction Lecture 1 01:19 Welcome to the journey that will take you along a road that will assist you to define all required aspects of your business for success Lecture 2 06:06 Defining the problem you want to address in your business then the solution is the first step in defining a successful business Section 2: Defining Your Business Lecture 3 06:18 Creating a name for your business may not be as easy as you first thought. There are a number of hoops to first jump through as well as some traps that could come back to haunt you later when you want to sell or expand your business.  Lecture 4 06:29 Creating a creative corporate Identity goes a long way to defining your business for success, but there are certain rules and guidelines that should be noted.  Lecture 5 02:06 Your tag line is the marketing expression of your business that gives it the edge and will assist in word of mouth marketing. But keep it simple and funky to attract the most attention.  Lecture 6 03:59 Your Business cards and other printed business stationery is important to allow it to speak for you when you may not be around. Ensure your design is well put together. Use a professional designer if you lack the skills, so not attempt to wing this one on your own.

The web site mentioned on the video is www.fiverr.com 

Section 3: Vision to Goals Lecture 7 03:18 Your vision statement is the picture of what the future looks like with your business having a major impact. 

Use the associated ebook to assist you in the compilation of this one.

Lecture 8 02:55 Your Mission statement is a sense of purpose for your business that supports your Vision statement. It defines what your business will do to achieve the Vision. Lecture 9 04:11 The values in your business describes how you do business. these are the guides, similar to the banks of a river, that steer you towards your vision. Lecture 10 03:06 Setting and writing out your businesses Wildly Important Goals (WIGS) goes a long way to creating a sustainable momentum within your business.  Section 4: Conclusion Lecture 11 02:40 Congratulations on completing this course. I trust that it has helped you to define some of the aspects of your business that will take it into the future better and stronger than before.  Full curriculum




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