Copywriting - Copywriting Basics - Secrets That Bring Sales

Section 1: Introduction - Crafting A Marketing Message That Sells Lecture 1 02:57

In this introduction you will learn about the Leverage Business Growth System that this module is a part of as well as gain an initial understanding of the course layout.

Section 2: The Three Rs - Right Message, Right People, Right Time Lecture 2 09:42

In this video, we discuss several keys to crafting the right message.

Lecture 3 04:40

In this video, you'll learn how to add more important elements in crafting the right message.

Lecture 4 07:11

This is the proven and time-tested formula for crafting a powerful sales message.

Section 3: Critical Elements That Add To Your Core Message Lecture 5 05:49

In this video, you'll learn about power words and how they add emotion and punch to your sales message.

Also included is a document that contains a list of power words that you can draw from in crafting your message.

Lecture 6 06:49

Social proof is one of the most important things you can add to your copywriting and sales message. This video shows you some great examples of social proof that you can add to your sales message.

Lecture 7 06:55

Reversing the risk for your prospects will help you make more sales. There are many ways to reverse the risk and we cover several of them here.

Section 4: The Right People - Effective Targeting Lecture 8 04:27

When your advertising and sales message goes to the right people, you leverage the power of targeting to lower your ad costs and increase your results. In this video, we discuss market analysis, customer avatars and targeting.

Lecture 9 03:18

There are some incredible new ways to target your ads to just the right people on Facebook. We discuss these advanced targeting methods here.

Lecture 10

How To Add Your Review Of This Course

03:04Section 5: The Importance Of Copywriting Lecture 11 03:22

Great copywriting is at the core of great marketing and the increase in sales that you're looking for.

Lecture 12 01:50

In this video, I recommend a powerful book that will help you write a great salesletter or other sales message.

Section 6: The Right Time - How To "Be There" When The Time Is Perfect Lecture 13 05:37

Reaching your customers at the right time - meaning, when they are ready to buy - is critical. This video shows you how to "be there" when the time is right for your customers.

Also included in this lecture is a downloadable PDF that contains a special $1 trial offer to Aweber, my recommended Autoresponder service.

Lecture 14 01:28

Using an autoresponder, you can set up automated "drip" email campaigns - automated emails that go out at pre-set intervals - so that your customers grow to know you and your business better. This is a powerful leverage point because now, your customers will know you, like you and trust you. When they are ready to buy, they'll know where to go because you'll be "top-of-mind".

Lecture 15 03:24

In this video, you will see a real-world example of a follow up autoresponder sequence.

Lecture 16 01:57

More elaborate sales sequences are possible with an autoresponder.

Section 7: Introduction To Retargeting Lecture 17 03:53

Retargeting is a fairly new way to "follow" your customers all over the internet and "be there" when they visit unrelated sites. It is another powerful way to leverage the initial point of contact for future sales.

Also included in this lecture is a PDF that contains links to two of the top retargeting companies.

Section 8: Review Of Leverage Points Covered Lecture 18 03:39

In this video, we review the various leverage points discussed throughout this course.

Section 9: Conclusion Lecture 19 00:31

This video concludes the course.

Section 10: Supplementary Resources For Students Lecture 20 5 pages

In this DEBUT Issue you'll discover:

  • The amazing $35,000 find that this young man picked up for only $5.99 at his local Goodwill store in Phoenix.
  • The brand new ecommerce platform that is poised to give eBay and Amazon a run for their money. (they've already raised multi-millions)
  • This young lady made so much teaching online that she was able to earn a down payment on a house!
  • Feature Article: The months old (brand-new) social network that PAYS YOU for posting! (Ever received a check from Facebook? Yeah, me neither But this site will send you checks!)
Lecture 21 4 pages

In this February Issue of the Home Based Business Owner Newsletter, discover:

* How does this guy make more money by dumpster diving than he does at his professional job? ($250k possible? Seriously?)

* You get the audio interview Jeremy Sandow did about my experiences making money with Udemy...

* Denied for college, rejected for 30 jobs (including one at KFC) and he's now one of the richest men in the world?

* His sickness did not allow him to have a traditional job - here's how he makes $5,000 a month now!

* How this guy came back from the brink of bankruptcy by FREELANCING.

* And much, much more!

Lecture 22 4 pages

March 2015 Homebased Businessowner Newsletter

In this new issue, you'll discover:

  • How to give your Amazon FBA sales a boost when you need it
  • How to get Jim Cockrum's amazing new book for less than a Starbucks drink! (Highly recommended)
  • Get out of the house and get more productive! (The rise of co-working spaces)
  • 24 elements to split-test when running online ads
  • Where to get your FREE copy of my new book titled: "Monetize Yourself"

Plus, you'll also get HUGE SAVINGS on my BRAND-NEW courses on Udemy!

Lecture 23 5 pages

Be sure to download the newsletter so you can click on the video link and all the other links inside!

In this edition, you get:

Resource 1 How To Improve Your Udemy Sales

Resource 2 Amazon FBA Article

Resource 3 How To Create Traffic-Driving Blog Posts

Resource 4 How To Optimize Your Website Sales

Resource 5 Freelancer Statistics That May Surprise You

Resource 6 Secret Facebook Features Any Marketer Can Use

Resource 7 Key Differences Between Successful vs. Non-Successful People

Lecture 24 5 pages

Be sure to download the newsletter so you can click on the video link and all the other links inside!

In this edition, you get:

Resource 1 Google Takes Aim At Amazon & eBay With A Buy Button

Resource 2 Amazon Will Debut A Handmade Items Category

Resource 3 Psychological Pricing Strategies For Better Conversions

Resource 4 How To Get 1,691 Visits From Reddit In 27 Days (Without Spending A Penny)

Resource 5 How To Set Up Craigslist Notifications For Free

Full curriculum




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