Welcome to my Facebook advertising and marketing course!
I am honored that you are here with me to learn everything you want to know about Facebook ads and marketing. This is a huge course and I have designed it so that you can get everything you need all in one place. The section titles will give you an idea of the lectures that are in that section. You can go directly to which ever section you want to learn about. For example, if you want local tips for running a page, go to the local section. If you want tip for making ads for free offers, sales, or low-cost likes, there are different sections that show you exactly how to do that. If you want to get general knowledge, just go through one course at a time.
You can also get a lot of value from this course by using the Add Discussion option to ask me any questions you may have. I will do my best to answer it, and will answer in a timely fashion. You can also look through the existing discussions; you may find that you already have an answer.
Welcome to the $0.01 CPC Facebook Ads + Advanced Facebook Marketing in 2015 course!
This is a huge course and I am honored to have you in! There are 19 sections in this brand new course:
The first section welcomes you to the course. In the section two, I will share with you the principles that will guarantee you success on Facebook. In section three, I will show you the best of what I know about Facebook ads and marketing, based on what other students tended to watch the most of before you. Sections four and five are brand new sections from 2015, and in these sections I will show you how I am doing my ads right now to get $0.00 CPC clicks. In section six I give you the Facebook marketing fundamentals that have worked for me. Section seven goes into the business manager setup. Sections eight and nine cover boosted ads and posts. In section 10, I will go over the power editor. In section 11, I share with you post engagement strategies. Section 12 is another brand new section about how local businesses can be successful on Facebook. I am currently expanding section 13, which is about Facebook audiences. In section 14, I will go into creating Facebook ad campaigns with Ad Manager. Getting traffic and conversions in covered in section 15. Section 16 includes the first lecture of Facebook retargeting. Section 17 is the course wrap up and sections 18 and 19 contain bonus material.
The main thing people seem to love is the Add Discussion option. Here you can ask me any question that you may have. You can also look through existing conversations to see if your question has already been answered.
How to ask questions, talk to other students, and contact me.
What you can do to maximize the usefulness of this course.
Do unto others as you would have do unto you.
What does this mean in terms of Facebook ads? The principle is this Make ads and marketing campaigns on Facebook that you would respond to and that you would interact with. Do things that you know will work for you as a customer. When trying to find new ideas, see what works for you, such as ads that you interact with on Facebook and marketing strategies that get your attention. Then you can in turn do that to get people to notice you. It is hard to succeed when you try and do things to people that you would not go through yourself. Do unto others as you would have do unto you is the number one principle that has helped me to be successful throughout everything I have done on Facebook.
Share with the least resistance to the people that are most open to your message
Focus on Cost Per Action (CPA) completely and ignore other data.
Assume you do not know anything and find what works in the data.
The 80/20 principle in Facebook ads and marketing will set you free.
If you are trying to make money on Facebook in 2014, the way to do it is surprisingly simple and requires no affiliate program signups, no money, and very little time to get started with. Of course, doing it right takes a lot of effort every day but at least you can get started by knowing that the strategy is built around you and already had done amazing things for me! The executive summary is that Facebook messages present the best opportunity for you to make money, get clients, expand your Facebook marketing, and grow your opportunities on Facebook. The power of Facebook messages is in building relationships and bypassing the gatekeeper. You can use Facebook messages to both pages and people to open communication. Once you start messaging, what result you get is up to you. While this is easy to get started with, figuring out who to message, what to say, and how to offer value to them is challenging. The best part is you can do it all for free with no experience and simply learn what you need to along the way! I know because I already did this and still do it successfully.
In 2011, I started my business online and had nearly zero existing opportunities to make money online. In 2012, I started learning about Facebook and through my brute force method of trying everything I could think of, got lucky enough to start using a new feature right when Facebook launched it. Facebook pages are awesome for making money on Facebook because people with pages often have money to spend. I started messaging pages on Facebook and learning skills that would be useful for them. The better my skills got, the more money I could make with every relationship I built.
You can watch the video I share with you on this page to see what I mean by sending messages on Facebook. The idea is that you want to use messages as a communication tool to build relationships you never would have enjoyed access to using any other method. This works best if you are trying to make money online and know who your audience is. You ideally should have a great Facebook profile to get started that you use every day for personal use. If you try to do this with a new fake profile, you may get banned quickly and you are unlikely to inspire the trust that makes this strategy so effective.
What works for me to make money and grow my business on Facebook?
See the $0.01 cost per like Facebook ads I am running right now and why I do it!
Getting in on conversations on Facebook has proven to be the single biggest area of social media success I've had so far.
Facebook is one of the best places to engage in conversation online. Facebook messaging and conversations in groups has been the single most effective way to grow my business for free. Sending a personal message works great because it often bypasses the gatekeeper and you can reach the owner of the page directly.
Using Facebook groups rather than Facebook pages is far more effective way to have a conversation. You are much more likely to get featured in a group than a page.
Posting a video on your personal file is another way to get good conversation. Facebook pages have low priority on the news feed, but videos on personal profiles have high priority.
In this lecture, I will go into detail showing you how these three methods work.
Start with Facebook Groups. Here's why!
Here's my formula that works best in Facebook ads to get exceptional conversions.
In almost anything you want to do, this is the formula I recommend to be successful with Facebook ads for conversions, affiliate marketing and sales.
Combining a free offer with paid offer into one conversion post that then builds giant social proof that you can use to run as an ad for conversions is ideal. With affiliate marketing, you want to get people to go directly to your website and not to an affiliate website. When they're on your website, you can get them to go to other places on your website. You may not get a conversion this time, but you can still get them to follow you or get their email.
In this lecture, I will go into detail showing you how this formula works and how you can use it
Note that the "what does not work" lecture has been moved to the end of the course because of student feedback!
What have I seen work best for local businesses on Facebook? Page events
I recommended to a local business owner to create a Facebook page event for his grand opening, which I found to be the best way to get people to physically show up at the location. Using the events tab has many benefits, such as repeat reminders of the event and showing up on the news feed at a much higher rate. In this lecture, I will go into detail on why this works so well.
What you can do to avoid your biggest failures with Facebook ads and marketing.
Quick overview of the new August 2015 interface.
How to setup a Facebook ads conversion tracking pixel.
Facebook page post format I use for website conversion and post ads.
Creating an ad for post engagement using a page post targeted to your audience.
Power editor tutorial: Creating an ad for website conversions using a page post.
Analyzing page post and website conversion campaigns August 25 2015.
August 25 2015 power editor tutorial with website conversions using a page post.
Facebook ads for video views using a page post with the power editor.
Creating a Facebook advertising campaign for website clicks in the power editor.
What I am doing with my own Facebook ads today June 27 2015.
How I make a page post with a YouTube video that I will use as an ad.
Facebook page post ad created quickly with remarketing.
Backdating a post and hiding from newsfeed to use as an ad.
Using the power editor to quickly make new ad sets for post engagement.
Using the power editor export and import to mass change ad sets.
How I make 50 ad sets in the power editor in 8 minutes.
Analyzing the data and pausing the bottom 50% of ad sets to improve performance.
The real work in Facebook ads is sorting through the data to find what works.
Using Facebook page post engagement ads to make a website conversion campaign.
Creating a new Facebook ad campaign in the power editor for conversions.
Facebook ads reports in September 2015. Comparing results by objective!
How I am doing likes for my Facebook page July 7 2015.
The Facebook ad I am using to promote my page is for building relationships.
Targeting settings for low cost likes and using reports to find what works.
Creating similar ads quickly for Facebook page likes split tested by ad set.
Using Facebook page insights to see where my fans are from and expanding targets
Making more USA ads targeted to friends in specific states and with interests.
Facebook ads system for getting great results simply through effort and testing.
Eliminating 20 percent of the worst Facebook ads campaigns for likes.
$0.00 Facebook post engagement ad formula based on what I am doing now.
How to add a Facebook conversion tracking pixel to my WordPress website.
How to make a Facebook page post engagement ad for $0.00 cost per click.
Using the power editor to quickly copy my ad campaign to target USA+ countries.
$0.01 Facebook post engagement in the USA, Canada, UK, and AU.
$0.00 Facebook page post global engagement optimization and report analysis.
Facebook ads May 2015 for low cost post engagement with a video ad.
How to make USA Facebook ads post engagement ad sets fast for the lowest cost.
How to find the lowest cost interests and demographics in the USA fast.
9,000+ impressions expected for $2 per day Facebook ad budget in the USA!
$0.00 Per Post Engagement with USA Facebook Ads May 2015.
So now a few days later, you can see the ads are going well. I've got consistent low-cost engagement. I don't know that I'm promoting the best of these videos, so what I've done is I've learned a little bit about the audiences on Facebook. What I've noticed is that there's not a huge difference between most of these audiences in terms of post engagement.
Now what I want to do is set up ad sets and campaigns and if I'm running indefinitely, I want so be able to have lots of different videos to show because when I have lots of different videos to show then I can keep showing the same person different videos so over time I can get to build a relationship with one specific person. Right now I'm showing a lot of ads to new people. So I'd rather be able to show them a different video each time and then have that one ad campaign have the ability to build a relationship completely with one person. Because the first impressions are great, but ultimately I get the best value out of building a great relationship over time with individual people.
So wouldn't it be better to have all of these videos in an ad instead of just one? Yes it would, and what I've shown you up until this point will help you see how to do that. All that needs to be done is make base campaigns with all the videos and then copy it into more new ad sets, using the power editor. Then split them on targeting. Target different things. Push the limits and try and get out many more of my videos and see if there's one video or another that's much better. Then try and build a relationship with my audience over time in my ads instead of just trying to show them the same video.
Creating multiple video post ads in one ad set for split testing one conversion.
Creating Facebook page post video ad campaigns split tested on a landing page.
If you are an entrepreneur working to grow your business online using Facebook marketing, using my overview for Facebook marketing and ads will prove really helpful in maximizing the return you get out of your time and money spent on Facebook.
The first key question is do you need to use Facebook at all? For nearly everyone, Facebook proves helpful in growing your online reputation. Where Facebook helps the most is with building trust, establishing communication, and relationship management. For entrepreneurs, Facebook is the first tool you should learn to use for building your long term success. When I started my business in October 2011, I struggled for six months to do anything successfully online. Within weeks of putting serious energy into Facebook, I was making money and rapidly increasing my learning. Facebook has been the single biggest factor in my success as an entrepreneur and I hope I can share what I have learned with you here completely for your benefit.
Creating your Facebook page is the key first step to being able to run ads. For the most success running ads, you can use a new Facebook page designed to convert best or optimize the existing page you have!
Once you know the Facebook pages interface and insights menu, you can be prepared to customize more advanced features!
Want to see how you can create posts for maximum effectiveness? You will see how to make posts for conversions, web traffic, and engagement quickly.
Your Facebook user experience should work like a laser to target your ideal fan or prospect. If you understand what the ideal person might do when they find your page, you can spend time making sure the details they look at will impress them and gain their trust!
URL shortening with a custom bitly: how and why to do it!
Learn how to set up the Facebook Business Manager!
Want to see how to set up the Facebook Business Manager? In this lecture, I will walk you through this live as I set up my own Business Manager for the first time.
The Business Manager is really helpful for managing multiple Facebook ad accounts and Facebook pages. It gives you a separate place to work on your Facebook pages and ad accounts, outside of using your personal account to do it.
You just set up the Business Manager. What's next?
In this lecture, I will continue walking you through this live while I set up my own Business Manager. I will show you the basic overview of where things are. I will also show you exactly how to add people in various admin roles, create and add ad accounts, claim and add pages, and add payment methods.
Now let's review the Business Manager and explain exactly why you should use it.
Business Manager is very useful if you have multiple ad accounts and pages you need to manage. It's really helpful to have all your ad accounts and pages in the Business manager in one interface. You can easily sort through pages and ad accounts, see all the people you have on all the pages collectively, see all payment methods you have added, etc.
Learn how to create offers for free that will get you conversions!
In this lecture, I am going to show you how I create free offers to my website and my Udemy courses. The offers are set up to specifically convert people in countries that are not likely to spend much money but who can give me very valuable action like web traffic and Udemy student enrollment. I track the conversions by using unique coupon codes on the Facebook ads. This will tell me which ads are converting best. I want to establish how much I can spend on Facebook in return for how many students I can get in my courses.
Using the ads manager to make similar ads for a boosted post clicks.
Power editor post clicks to website ad sets.
First edits and analysis of FREE post engagement and website click ads
Creating a paid offer post on my Facebook page in the January 2015 interface.
Ads manager post creation and scaling for paid offers.
Scaling Post Website Clicks with a Power Editor Campaign.
First edits and analysis of PAID post engagement and website click ads
Power Editor Overview + Conversion Post Creation in the December 2014 interface.
Power Edit Fast Campaign Creation for Conversions
Power Editor Global Conversion Ads Fast from December 2014.
Analyzing power editor campaigns for conversions.
Second wave of ad sets created quickly after analysis.
Successful Facebook Ads Campaign Case Study with Analysis.
See how to target your Facebook ads for maximum effect to get the most page likes with Facebook advertising using low cost cheap countries!
You can use India, Pakistan, Nigeria, Phillipines, Thailand, South Africa, Turkey, Cameroon, Egypt, Algeria, Bangladesh, Malaysia, Romania, Mexico, Ghana, Liberia, Brazil, Uganda, and Indonesia to get really cheap Facebook likes using Facebook ads in 2014.
Naturally you can research to test other countries. What makes this list great is the amount of english speaking people. The total for these countries is 226,000,000 people. With nearly as many millions of people speaking english in these countries as in the USA, you have a much lower competition audience you can target to show ads to.
If you want to get the most Facebook page likes using Facebook ads, this video tutorial has the exact info you need! I researched this list hundreds of hours to find the best ones!
Learn how to get a Facebook post like using Facebook ads for $0.02 each! If you want to raise your post engagement, this video gives you a simple system. By showing ads in low cost countries using your Facebook page posts, you can get ridiculously low cost post engagements, post likes, photo views, and more!
Targeted Page Like Ads Split with Website Ads October 2014.
Targeted Page Like Ads Split with Website Ads follow up.
Overview of success strategies for Facebook for local businesses and audiences.
How to get people talking about your business locally on Facebook.
Advertising locally on Facebook is challenging. Here is what might work for you.
How to do branding with page posts for a local business on Facebook.
Getting likes for your local business page with Facebook ads.
The importance of finishing setting up your Facebook page and adding address.
Reviews on your local page are nice but not something to get upset about.
3 mistakes to avoid when doing your Facebook page for a local audience.
Using data to create a custom targeting audience for low cost post engagement.
Facebook Ad Images Sizes Guide for All Formats.
If you want to learn the basics of the ad manager, you can see where it is, how to navigate it, and how to make sense of the data you see.
You can see quickly during this lecture how to create and activate a conversion tracking pixel using the Facebook ad manager and your website. This example is done with WordPress but is similar for most websites by copying and pasting the tracking code.
You will see the basic functions involved with creating an ad from choosing what type of ad you want to make to seeing which features you can use to target to campaign creation options, bidding options, and daily budget!
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