Rock Your Newsletter - Udemy

Section 1: Building Your Newsletter: An Overview Lecture 1 13:14

In this first lecture we look at an overview of the course and the value of building a mailing list.

Lecture 2 16:04

The importance of building a mailing list for your business or blog.

Lecture 3 08:57

We will explore this topic in more depth later in the course but here we discuss it generally so that you can start to generate ideas as you set up your newsletter list.

Lecture 4 1 page

Please complete this checklist ahead of section 2 so you are ready to move ahead.

Section 2: Newsletter Mechanics Lecture 5 03:38

This introduces the topic of setting up a mailing list and explains the process.

Lecture 6 1 page

It is worth keeping this checklist to hand so that you can mark it off as you progress through the course.

Lecture 7 17:30

In this video we look at using Mailchimp as your mailing list provider. You can also use Aweber, GetResponse or any provider of your choice. We have selected Mailchimp as an example because it is free up to 2000 subscribers.

Lecture 8 16:22

In this two part we look at setting up your list and how to create a sign up or opt-in form.

Lecture 9 10:53

In this two part we look at setting up your list and how to create a sign up or opt-in form.

Lecture 10 15:29

This video delves deeper into sign up forms and shows you how to change your welcome email if you wish to.

Lecture 11 04:12

This video shows you how to add a Mailchimp tab to your Facebook page.

Lecture 12 12:34

We now move on to the fun part of creating your newsletter and in this video I show you how to create a template so that you can reuse it every time.

Lecture 13 19:44

This video explores creating your first newsletter and getting it ready to send out....you are on your way!

Lecture 14 03:20

When people sign up to your newsletter they can either receive the standard welcome email from the Mailchimp system or you can choose to send them to your own 'Thank You' page on your website. This video shows you where to change that setting.

Section 3: Opt-Ins & List Building Lecture 15 16:00

Once you have created your list and set up your opt-in forms you need to start encouraging people to sign up. This video shows you how to do that.

Lecture 16 11:28

Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.

Lecture 17 12:29

Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.

Lecture 18 11:07

It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.

Lecture 19 19:06

It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.

Lecture 20 1 page

A checklist which accompanies the previous two videos so that you can always refer back to the different ideas and mark them off as you try them out.

Section 4: Newsletter Content & Putting It All Together Lecture 21 02:17

This video introduces the final module and talks about content ideas and how we are going to pull everything together so we start to build that list fast!

Lecture 22 12:05

Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.

Lecture 23 11:43

Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.

Lecture 24 2 pages

This checklist accompanies the previous two videos so that you can mark ideas off as you include them in your newsletters.

Lecture 25 15:10

This video shows you how to embed a video in a newsletter so that people can watch it from within the email.

Once you have watched this video you will need the following code if you want to embed a video:

General Code

*|SERVICE:[$vid=XXXX]|*

Code If You Have Hosted Your Video on YouTube

*|YOUTUBE:[$vid=XXX]|*

Example Code Showing Where to Add The Video Number - the video will show you how to do this.

*|YOUTUBE:[$vid=Q-frPZ9PQWc]|*

Lecture 26 07:23

This video provides an overview of the reports you can find within Mailchimp and what they tell you about how well your campaigns are working.

Lecture 27 18:31

Autoresponders are a paid element of Mailchimp but this video covers them as you may want to try them out to deliver your opt-in resource or to set up a series of marketing emails.

Lecture 28 05:46

This final video draws everything together and encourages you to set some goals so that you can build your list as quickly as possible.

Section 5: Bonus Section Lecture 29 13:09

PicMonkey is a great resource for creating graphics for your newsletter and covers for your opt-in incentives - this video introduces you to the free program.

Lecture 30 04:14

Click to Tweet helps you share the link to your newsletter - take a look at how easy it is to set up - and it's free!

Lecture 31 09:27

Want to do a giveaway to build your list, Rafflecopter is one option.

Full curriculum




Rock Your Newsletter - Udemy
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