In this first module, we'll start with an overview of Pinterest and how to use it effectively from a business standpoint. I'll walk you through how to create your business account as well as share pro tips so you can quickly optimize your new Pinterest presence.
Highlights of this module include:
- What is Pinterest
- Why Pinterest is an important marketing channel
- How to set up a Pinterest profile for my business
- Deciding whether Pinterest is a suitable marketing channel for your business
Module 2: How to Create and Get Started With Pinterest Boards
In this module, you'll learn how to get started with your Pinterest boards. But, more importantly, I'll teach you how to setup your boards from a 'business' standpoint, which as you've learned here today is much different than that of a personal account and personal boards
Highlights of this module include:
- What boards are
- How to name your boards
- How to name your pins
- What to do when you showcase other brands on your board
In this module you'll actually create 3-5 boards that are relevant to your business. If you follow the steps, tips and tricks I've laid out in this module, you'll be driving traffic AND sales to your website in no time.
Highlights of this module include:
- How to use Pinterest Navigation Tools
- How to Effectively Name Your Boards
- Begin building relationships with your Pinterest Audience
A continuation of Mod. 3 pt 1.
In the fourth module, you'll gain a deeper understanding of how to bring even more value to your Pinterest customers. You'll learn how to better understand exactly who you're talking to, who you should be following, and how to gain an awareness of what your competitors are doing so you'll know exactly what works and what doesn't.
Highlights of this module include:
- The importance of your ideal customer avatar
- Deciding which boards to follow
- How to identify your prospects and position yourself to attract them
- How to spy on your competitors (without getting caught) so that you can duplicate their highest performing strategies.
In this module, you'll learn how your customers are using Pinterest as it relates to YOUR industry and how they are influencing one another to buy products and services such as yours.
Highlights of this module include:
- Why Pinterest is such a popular and profitable platform
- How buyers are using Pinterest & what this means to you
- Social influence and how it effects social media AND buyer behavior
- Positioning and why it's important
See Module 5 Pt 1 description.
In this module, we look at an example of what a successful strategy should look like as well as tactics to help you achieve your goals and your own winning Pinterest strategy. This is a highly-visual module created so you can actually see a Pinterest marketing strategy in action.
Highlights of this module include:
- What is a Pinterest strategy and how do I create one?
- What's your master plan, what is your objective?
In module we'll focus on engagement. This will include looking at a number of the tactics you can incorporate into your marketing plan to gain repinners, followers and brand ambassadors on Pinterest. There are many ways you can use Pinterest to engage your audience and get them to interact with you and your brand and I'll share with you exactly what you should be doing to get their attention.
Learn how using Contest Content, Educational Material, Video, and Offering Solutions can all be used as tactics to grow your audience and promote your product/service.
See Module 7 Pt 1 description.
This module is all about analytics. When you start looking at how you can measure your Pinterest success, you're going to want to analyze how your business account is performing. You'll want to look at engagement, growth and overall reach. You'll also want to look at how your Pinterest efforts are contributing to your overall marketing strategy. So, in this module, we'll do a deep dive of testing, tracking and monitoring so you can be assured you're getting the most from your efforts.
You'll get a break down of using Pinterest Analytics for marketing to help you track your results and tweak your presence for optimal ROI.
Module 8 Pt. 2:How to track, test, tweak and monitor your campaign
In this module, we're going to walk through one of the most important, yet hardest tasks that you'll tackle on any social media site: How to Guide Your Visitor from Pinterest over to Your Website. I'm talking about getting them to that place where sales are made. And, I trust that's why you are here: for the sales.
Highlights of this module include:
- How to establish your brand on Pinterest and create Pins that spread
- Top techniques for guiding your visitor from Pinterest over to your website
- How to use Calls to Action in your pins the right way
- How to present yourself as a thought leader and authority
- Using Rich Pins to increase traffic and sales
See Module 9 Pt. 1 Description.
This final module is pretty much self explanatory. When you're finished with it, you will have a complete list of what works and what doesn't work on Pinterest. Period.
See Mod. 10 Pt. 1 Description.
Learn how to protect your images by watermarking them so others can't steal them online. This is huge for all markets as a lot of image "sharing" takes place and you want to be sure to protect your brand.
Part 2 of learning how to protect your images and your brand by watermarketing your visuals.
Discover how infographics can boost your traffic online, your email list, increase brand awareness, help you become know as a subject matter expert and more. And learn how to create them for yourself.
Discover how the proper use of hashtags can help increase brand awareness, engagement, sales and more. The proper use of hashtags can mean the difference between being invisible online and being a "rock star".
Discover how to optimize your website to help ensure that your Pinterest marketing efforts convert into sales, opt ins, shares, engagement, inquires and more.
Fortheas mission is dedicated to helping clients achieve their full potential online through superior marketing thats delivered with unsurpassed customer
Pinning With Purpose on Pinterest
Pinning With Purpose | Pinning with Purpose is a family-friendly site full of party, preschool, LDS, and holiday ideas.
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