| Section 1: Internet Marketing Strategy |
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| | Lecture 1 | The Primary Objective of Your Website | 09:45 |
| | Lecture 2 | | 06:06 |
| Most websites fail (no leads, customers) because they try to go to directly to the sale without looking at the attract and engage stages. In this lecture, we look at the principles of attract, engage, conversion.
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| | Lecture 3 | | 04:26 |
| Attract - content that brings people to your site. Blogs are one on the easiest ways to target people's specific problems. Company sites with blogs get 55% more traffic and 77% more leads than company sites without blogs.
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| | Lecture 4 | | 07:02 |
| Engage - people will respond to content on your site that is relevant to them. In this lecture, we examine what makes content engaging: relevant, up to date, original or unique, educational or offering a solution to their problem.
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| | Lecture 5 | | 05:38 |
| Convert - many people expect that their website will result in instant sales. The fact is if someone leaves your site chances are that they will never return. The key conversion for many website ( not ecommerce) will be the collecting their email address so they you can continue the conversation or nuture them towards a sale.
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| | Lecture 6 | | 06:56 |
| Focus - understanding your market and what you want people to do on your site. What type of customers do you want - what are their fears and frustrations? Does your site appeal to them?
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| | Lecture 7 | | 07:34 |
| A website is not some magical cure for your selling problems. A simple way to test your website sales funnel is to compare it to your offline process. If your offline process takes an hour it is unlikely that a simple brochure website is going to convert.
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| | Lecture 8 | | 04:16 |
| Outline of a strategy for professional firms but is equally appropriate to any business.
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| Section 2: Inbound Marketing & Research |
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| | Lecture 9 | | 04:07 |
| The difference between inbound marketing and outbound marketing . A comparison between the old methods of marketing your business and the new methods that are available as a result of the internet.
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| | Lecture 10 | | 03:47 |
| How to build yourself and your business as an authority in your field. Showing that you know what you are talking about and that you can be trusted to take care of your customers business.
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| | Lecture 11 | | 06:05 |
| The power of long tail keywords. Whilst many focus on the high volume search terms which may take years to rank for, the long tail keywords are often greater in volume and be higher converting keywords.
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| | Lecture 12 | | 06:22 |
| How to use the free Keyword Tool from Google to find relevant search terms
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| | Lecture 13 | | 11:12 |
| A very simple way to find the exact problems that your target market is having - Forums.
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| | Lecture 14 | | 04:37 |
| Summary of this section - Key takeaway - People search for solutions to their problems
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| Section 3: Search Engine Optimisation |
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| | Lecture 15 | | 03:27 |
| Introduction to SEO and the three key components
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| | Lecture 16 | Links - The Old Way Of Getting To The Top Of Google | 06:18 |
| | Lecture 17 | | 05:19 |
| SEO is a long term strategy - it is not an instant fix but the benefits can last years.
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| | Lecture 18 | | 02:07 |
| Understanding Black Hat SEO tactics is important so you can avoid them.
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| | Lecture 19 | | 07:02 |
| Having all the links to your site with the same anchor text is a great way to be punished by Google. A natural anchor text diversity is needed. |
| | Lecture 20 | | 05:39 |
| Having the right underlying structure to your website can be very easy to fix and often makes the difference if your site is actually even found. |
| | Lecture 21 | | 04:46 |
| Duplicate content penalties can apply to content copied from other sites but also to duplicate pages on your own site |
| | Lecture 22 | | 08:50 |
| Google will actually tell you what is wrong with your website and how you can improve |
| | Lecture 23 | | 08:11 |
| On page optimization is easy to apply if you follow these simple rules |
| | Lecture 24 | | 01:16 |
| A plugin to add to your Wordpress site that provides you with all the SEO tweaks you need. |
| Section 4: Domain Names, Hosting & Wordpress |
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| | Lecture 25 | | 04:47 |
| What is a domain name and where can you host your website. |
| | Lecture 26 | | 05:23 |
| Wordpress is the best website platforms from most small and large businesses. |
| | Lecture 27 | | 06:34 |
| A few things to change to your Wordpress settings to make it ideal for your business |
| | Lecture 28 | | 04:16 |
| Plugins are extensions that you can add to Wordpress to make it do almost everything like eCommerce, membership sites. |
| | Lecture 29 | | 13:30 |
| | Lecture 30 | | 05:46 |
| | Lecture 31 | Menu Structure - Navigation Bar | 07:06 |
| | Lecture 32 | | 10:52 |
| | Lecture 33 | cPanel - a quick overview | 05:16 |
| Section 5: Pages and Adding Content to Your Site |
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| | Lecture 34 | | 02:19 |
| What is a page and when to use them
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| | Lecture 35 | | 03:38 |
| What is a conversion and what types of conversion actions are there
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| | Lecture 36 | | 03:13 |
| If your offline sales process requires more than a brochure, your online sales process should be more than just a brochure.
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| | Lecture 37 | | 05:39 |
| Focus on the product of the product - what benefit do people get from using your product
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| | Lecture 38 | | 04:38 |
| There are many different forms of sales pages other than just text.
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| | Lecture 39 | | 08:13 |
| How to create a page and add content in Wordpress
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| | Lecture 40 | | 05:19 |
| How to add an image to your page to make it more readable.
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| | Lecture 41 | | 02:17 |
| Don't forget to add a call to action to your page
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| | Lecture 42 | | 06:03 |
| The vital SEO components to any page and how to optimize your page
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| | Lecture 43 | | 20:21 |
| Structuring your pages into logical groups
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| | Lecture 44 | | 07:43 |
| Where to find great images
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| Section 6: Design & Wordpress Theme |
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| | Lecture 45 | | 03:59 |
| What are the components of a website - Header, menu, content, sidebar & footer
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| | Lecture 46 | | 01:37 |
| What is the purpose of a home page - not everyone enters your site via the home page
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| | Lecture 47 | | 03:37 |
| What is a header and what should be included in the header
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| | Lecture 48 | | 02:34 |
| What is a menu (navigation) bar and what elements should you include.
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| | Lecture 49 | | 02:28 |
| What is the content section and what is included in this area?
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| | Lecture 50 | | 02:28 |
| What is a sidebar and what can you include in the sidebar
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| | Lecture 51 | | 02:46 |
| What is a footer and what can you include in the footer area.
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| | Lecture 52 | | 05:35 |
| Changing the design of your site is easy and there are thousands of different designs to choose from
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| | Lecture 53 | | 13:57 |
| Where to find a designer - how about running a competition
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| Section 7: Blogging |
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| | Lecture 54 | | 05:48 |
| What is Blogging and how to use blogs to build trust and authority
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| | Lecture 55 | | 04:56 |
| What to blog about? People search for solutions to their problems
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| | Lecture 56 | | 01:01 |
| What are the components to a blog post - how is it different to a page
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| | Lecture 57 | | 08:04 |
| The difference between are archive page and a post page
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| | Lecture 58 | | 05:46 |
| How to handle comments and what are categories
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| | Lecture 59 | | 15:22 |
| How to add a new blog post in Wordpress
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| Section 8: Going Live with Your New Site |
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| | Lecture 60 | | 01:09 |
| What you have to do to take your draft Wordpress site live
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| | Lecture 61 | | 05:34 |
| Don't lose all the good work from your old site - redirect traffic to the new pages
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| | Lecture 62 | | 02:11 |
| Quick basics on DNS - a bit like a change of address form at the Post Office
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| | Lecture 63 | | 04:28 |
| What changes you need to make to Wordpress when your site goes live
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| | Lecture 64 | | 07:11 |
| How to add Google Analytics Tracking script to your site
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| | Lecture 65 | | 02:45 |
| How to verify Google Webmaster tools for your site
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| | Lecture 66 | | 05:54 |
| Setting up Wordpress SEO Plugin
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| | Lecture 67 | | 04:27 |
| How to add the sitemap.xml to your site
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| | Lecture 68 | | 09:25 |
| How to copy content from your old site to your new site
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| Section 9: Google Analytics & Webmaster Tools |
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| | Lecture 69 | | 05:19 |
| Making the most of what you have - how to find the low hanging fruit
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| | Lecture 70 | | 02:05 |
| Introduction to Google Analytics and what you can learn from it
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| | Lecture 71 | | 01:06 |
| Introduction to Google Webmaster Tools and what you can learn from it
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| | Lecture 72 | | 09:32 |
| A detailed look at the reports available in Google Analytics and what it can tell you.
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| | Lecture 73 | | 20:58 |
| How to use Analytics to find keywords and problems that you are already ranking for
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| | Lecture 74 | | 02:21 |
| Google will tell you what is preventing your site from ranking well
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| Section 10: Email - Your Most Powerful Tool |
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| | Lecture 75 | | 05:12 |
| The most valuable asset for any business is its' customer database
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| | Lecture 76 | | 03:52 |
| Why use email to communicate with your clients and prospects
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| | Lecture 77 | | 04:27 |
| What makes email spam - concentrate on delivering relevant valuable content
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| | Lecture 78 | | 02:39 |
| Why you shouldn't use Outlook to send mass email
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| | Lecture 79 | | 03:28 |
| Common email mistakes that prevent your message being delivered
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| | Lecture 80 | | 06:02 |
| How to use Mailchimp - a simple effective and powerful email service provider
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| | Lecture 81 | | 04:56 |
| How to import your existing customer list into Mailchimp
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| | Lecture 82 | | 08:25 |
| How to create your first email campaign
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| | Lecture 83 | | 05:53 |
| How to measure the effectiveness of your email campaigns
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| Section 11: Social Media - LinkedIn, Facebook, Google + |
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| | Lecture 84 | | 07:27 |
| Everyone is taking about Social media - why is it important
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| | Lecture 85 | | 05:32 |
| The main problem with Social Media is that you don't own Facebook, Twitter etc.
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| | Lecture 86 | | 02:41 |
| An approach to start with understanding Social Media and which platforms are right for your business
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| | Lecture 87 | | 04:07 |
| What is Twitter and how can you use it
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| | Lecture 88 | | 03:01 |
| What is Facebook and is it right for your business
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| | Lecture 89 | | 02:56 |
| What is LinkedIn and the number one benefit of LinkedIn - it ranks at #1 or #2 in Google for your name
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| | Lecture 90 | | 04:01 |
| What is Google + and why is it important
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| | Lecture 91 | | 02:18 |
| How to use YouTube
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| | Lecture 92 | | 09:19 |
| Social media is a traffic source for your website - use it to announce new content and bring people back to your site
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| Section 12: Traffic Sources |
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| | Lecture 93 | | 04:59 |
| Introducing the concept of traffic sources and repurposing existing content to match
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| | Lecture 94 | | 04:38 |
| Introducing Google Adwords
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| | Lecture 95 | | 04:07 |
| Running different ads, copy, images, layout and finding the version that work
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| | Lecture 96 | | 04:55 |
| Introduction to the Google Content Network
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| | Lecture 97 | | 03:15 |
| Facebook Ads - the ability to target demographics
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| | Lecture 98 | | 04:44 |
| Repurposing existing content - text becomes powerpoint, video, audio, pdf etc
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| | Lecture 99 | | 04:11 |
| Introduction to using Video in your marketing
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| | Lecture 100 | | 11:16 |
| Build your list and content at the same time using webinars
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| Full curriculum |