Tim Gentle, Managing Director of Design Experts, provides a quick overview of the online course - "Developing an email marketing plan".
The video is designed to encourage potential participants to enrol and start the journey to developing an email marketing strategy for their business or organisation that delivers results.
If you have enrolled in the course, then you can skip this video.
Lecture Duration - 1min 25 sec.
A quick summary of how the course works, the 6 steps to developing an email marketing plan (the content) and reference to the downloadable PDF workbook and interactive form - http://www.designexperts.com.au/email-marketing-plan that compliments the learning.
A professionally presented PDF workbook that is used by participants to write down the answers to the questions. It will be useful to use this workbook to get a quote from a professional to implement your email marketing or to use when you implement the email marketing yourself.
Alternatively you can always use the online form http://www.designexperts.com.au/email-marketing-plan, which when completed will email you the results.
Lecture Duration - 4min 27 sec.
The first step is to developing an email marketing plan, is to conduct research. Identify company goals, email marketing goals, who are your customers, what are your products and services, what is the image you want to be recognised as and so forth...
Duration - 2mins 48secs
Time to develop the scope "what you plan to do"; we start off looking at the frequency of your email marketing, who is going to sent it out a "Business or Individual" and what email address are you going to use. We touch on "subject lines" and social media integration
Duration - 7mins 16 secs
In this video, we discuss how are you going to grow and entice subscribers, what information do you want to collect from them, what will you say in the email that thanks them for subscribing and then ongoing marketing tips to new subscribers.
Duration 5mins 35secs
We now explore integrating a "loyalty campaign" and whether it is suitable for your strategy. Then we drill down further and discuss the importance of conducting a skills audit and setting a budget
Duration 1min 59secs
We now discuss the process and importance of gathering the resource we need to prepare our email marketing newsletter. From your logo, to preparing content, taking photos, filming videos, identifying external links and social media integration.
Duration - 3 mins 40secs
Now we're up the exciting part, implementing the plan. There are lots of email marketing software application available for you to use, but typically they all use a similar approach to physically preparing, sending and reviewing an email newsletter campaign.
Duration - 1min 57secs
One of the most important steps is training and support, that is learning how to manage your email marketing campaigns or at least having a basic understanding how to use the email marketing software. Having prompt and reliable ongoing support is also crucial, because if you get into trouble, it is good to have someone to turn to to help resolve the issue
Duration - 2min 51secs
In this finally stage, we discuss the importance of analysing the results of your email marketing. By analysing the integrated statistics, you can discover what content was popular and what wasn't. You should also identify whether the email marketing newsletter is achieving the results you wanted. Then continue to evolve, look at the current trends in the email marketing and continue to market your email newsletter to existing and potential subscribers (customers).
Duration - 54secs
Congratulations, you've completed the workshop. We revisit the 6 steps to developing an email marketing plan and reinforce you to use your answers that you jotted down in the PDF workbook or entered into the interactive online form to go on and put the plan into practice.
GET A QUOTE
Design Experts are available to assist you or provide a quote for your email marketing plan; please visit www.designexperts.com.au and click on "quote" - top right.
FEEDBACK
Feedback - we encourage your feedback to help us improve this workshop and our other eBusiness education workshops, please direct them to Tim Gentle - tim@designexperts.com.au
Thank you for your participation.
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