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Get More Leads & Sales to Your Website

Section 1: INSTRUCTOR INFO AND OUTLINE Lecture 1 01:35

Course Intro Vid

Lecture 2 6 pages Lecture 3 2 pagesSection 2: MEDIA BUYING 101 & PLANNING Lecture 4 02:13

Basics explained

Lecture 5 06:13

Tools too locate your target traffic

Lecture 6 06:56

Locating the best converting traffic. 

Lecture 7 02:11

Bonus tool

Lecture 8

Case Study of Media Buy Planning

05:07 Lecture 9

Step-by-Step of Actual Test Campaign

20:04 Lecture 10

Case Study of Strategic Planning

05:11 Lecture 11 5 pages Lecture 12 598.84 KB

Recording Research

Lecture 14 19 pages Lecture 15

5 Publisher For Media Buy

1 pageSection 3: NETWORK BUY METHODOLOGY (ADVISORS: MAX TEITELBAUM @ WHATRUNSWHERE.COM & RATKO VIDAKOVIC @ SITESCOUT.COM) Lecture 16

Breakdown and Benefits of Networks Buys

04:21 Lecture 17 06:12

Adbuyer's name changed to http://www.mbuy.com/

Lecture 18 08:17

Targeting With Demand Side Platforms (DSPs), Advantages to Advertisers, Challenges to Advertisers

Lecture 19

Media Buying via Demand Side Platforms (DSP)

03:05 Lecture 20 03:42 Lecture 21 02:22 Lecture 22 06:19 Lecture 23 01:20 Lecture 24 02:08 Lecture 25

Competitive Analysis with WhatRunsWhere

06:08 Lecture 26 01:38 Lecture 27 61 slidesSection 4: DIRECT BUY METHODOLOGY (ADVISORS: ILYA LICHTENSTEIN @ MIXRANK.COM) Lecture 28

Breakdown and Benefits of Direct Media Buys

03:34 Lecture 29 03:33 Lecture 30

Social Bookmarking to Locate Targeted Traffic Sources

04:53 Lecture 31

Google Search to Locate Traffic Sources

08:57 Lecture 32

Quantcast Planner for List Building

06:00 Lecture 33 03:54 Lecture 34

Google AdPlanner for List Building

04:36 Lecture 35 03:38 Lecture 36 03:56 Lecture 37

Top Ad Locations on a Site

05:01 Lecture 38 08:30

Walk through of evaluating sites.

Lecture 39

Competitive Intelligence Tools For Display Ad Breakdown

255.75 KB Lecture 40

5 Potential Placement Worksheet

148.99 KB Lecture 41

Site Evaluation Checklist

151.94 KB Lecture 42

Competitive Intelligence Tools For Display Ads

5 pages Lecture 43 11 KB Lecture 44 25 pagesSection 5: BANNER DESIGN & BUY NEGOTIATION (ADVISORS: MYLES YOUNGER @ CANNEDBANNERS.COM & ILYA LICHTENSTEIN @ MIXRANK.COM Lecture 45

6 Principles for Successful Banner Design

15:52 Lecture 46 03:51 Lecture 47

How to Evaluate Banner Formats for your Campaigns

07:30 Lecture 48

Resources for Getting Ads Created

12:40 Lecture 49

Bonus: Using Site Appearance for Creating a Banner

06:00 Lecture 50 02:36 Lecture 51

Making Sense of the Pricing

02:35 Lecture 52

How to Calculate your Prices

04:25 Lecture 53

Bonus: Insertion Order Checklist

01:43 Lecture 54

Buying Direct with BuyAds

14:30 Lecture 55 213.96 KB Lecture 56

Insertion Order Checklist

187.11 KB Lecture 57 23.5 KB Lecture 58

Unbounce Banner Ad Infographic

1.41 MB Lecture 59

Banners Design and Negotiation Slides

43 slidesSection 6: LANDING PAGE ANATOMY AND OPTIMIZATION (ADVISOR: OLI GARNER @ UNBOUNCE.COM) Lecture 60

8 Successful Principles of a Landing Page

04:39 Lecture 61

Landing Page Deconstructed

08:10 Lecture 62 07:39 Lecture 63

Bonus: Standard Visitor Movement

01:05 Lecture 64

InfoGraphic: 20 Point Checklist for Effective Landing Pages

261.59 KB Lecture 65 22.65 KBSection 7: RETARGETING IN YOUR MEDIA BUYS (ADVISOR: RATKO VIDAKOVIC @ SITESCOUT.COM) Lecture 66 03:17 Lecture 67

4 Things You Can Do With Audience Data

03:41 Lecture 68

5 Places to Put Your Audience Pixels

03:09 Lecture 69

2 Common Mistakes with Retargeting Campaigns

02:23 Lecture 70

4 Ideas for Quickly Building Targeted Audiences

03:42 Lecture 71

3 Reasons to Collect Audience Data Everywhere You Can

01:59Section 8: TRACKING AND ANALYTICS Lecture 72

How to use an Adserver with Sitescout

23:41 Lecture 73 07:12 Lecture 74

URL Builder and Attribution

04:53 Lecture 75

Setting Up Tracking and Conversions in Analytics

03:00 Lecture 76

Setting up Tracking with Tracking202 - Traffic Sources

02:49 Lecture 77 01:02 Lecture 78 03:51 Lecture 79

Tracking for Simple Landing Pages

01:58 Lecture 80

Getting Advanced Landing Page Setup

00:57 Lecture 81

Getting Simple Landing Page Codes For PHP

04:16 Lecture 82

Getting Advanced Landing Page Code

03:34 Lecture 83

Get Tracking Links For Direct Linking and Simple Landing Pages

04:46 Lecture 84

Get Tracking Links For Direct Linking and Advanced Landing Pages

02:13 Lecture 85

Get Pixels/Postback Urls/Server-To-Server Pixels

04:27 Lecture 86

Overview and Analysis Screens

04:40 Lecture 87

Viewing Clicks With Visitor and Spy View

04:14 Lecture 88

Updating Subids (For conversions and reversals) and CPC Data

03:04 Full curriculum




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