Email Marketing is one of the most effective ways of building an audience, an online business and making money. Let's get going.
My name is Rob Cubbon. Please join my email list here so you will understand the process and the following terms:
- squeeze page
- email list
- lead magnet
- thank you page
- success page
- auto-responder sequence
- etc.
Think of an email list as a marketing tool that creates a relationship with your potential customers.
An email list is a business asset.
It is important to think of your list as a collection of people rather than a collection of email addresses or even worse a way to make money. I don't recommend you constantly "spam" your list with multiple sales emails.
Don't get me wrong, an email list will make you money, but focus on the relationships first.
An email list is the most powerful and consistent way to drive traffic. Much better than social media.
Email lists, quite simply, can make a lot more money than regular blogs, which is why so many marketers focus on them. Having permission to repeatedly email someone something you shouldnt take for granted will often result in them buying the products you promote. If theyre re liking the content youre sending them regularly, then theres a good chance theyre going to like the products you create. Email subscribers are more likely to buy your products than any other type of audience."
- Glenn Allsopp from ViperChill
The importance of an offer.
One of the most important skills in email marketing is driving traffic to your sign up form or sign up pages and getting a high-converting offer to collect email addresses.
This "incentive" or "lead magnet" is some sort of freebie that offers tangible value to your target market.
This incentive can be an free ebook (most commonly), a free report, a free video tutorial, a free series of videos (that aren't already on YouTube), a free audio, free software, etc.
The incentive needs to be of value and solves a major problem of your target market.
People in your target market will be happy to part with their email address in exchange for something that'll help them with a pain point.
The Squeeze page
And this offer will reside on a page that will collect the email addresses. This page is commonly called a squeeze page. A squeeze page can be tested and tested to see which design and text converts the most people from visitors to subscribers. A squeeze page should include a benefit driven headline, text that explains the usefulness of the offer, an image of the offer and maybe video as well.
Thank you page
The thank you page is an important piece of internet real estate so take time to create a great first impression.
Then the subscriber clicks on the resulting email and bam!!! this is the point at which the subscriber is on the list and should receive their incentive. This can be done either by delivering it in another email (the welcome email which is the first in the auto-responder series) or one the page they land on when they click the confirmation link.
The Success Page
Finally, this page is the page where they visit once they've successfully confirmed their email address and have joined the list.
This is the page where you can deliver the promised incentive (e-book, etc.). And, this can also be turned into a golden page as you can present your new subscriber with an offer of one of your paid for products.
Email marketing services
The process of collecting email addresses and bulk-emailing out to them in a way that by-passes the spam filters and stays on the right sited of the law is phenomenally complicated. For this reason I definitely recommend that you use some sort of email marketing service.
The email marketing services I'll be recommending are AWeber and MailChimp. They are both excellent companies. I have used both of them for years and years. I prefer AWeber because they deliver more emails, their support is really good and they are cheaper than MailChimp when you have more than 2,000 subscribers.
Blog broadcast emails
Blog broadcast emails are completely automated emails that are send out with your latest blog posts in them. They don't take long to set up and take zero time to maintain. However, they may lack the personal touch.
Broadcast emails
Broadcast emails are normal emails you can send out to your subscribers or segments of your subscribers. You can split test them by sending out the same email with two different titles to two lots of 10% of your list and then send the remaining 80% the email with the most successful title. You can add recency and urgency with broadcast emails by referring to "one time offers" or current events.
Auto-responder / Followup emails
An auto-responder or followup message is an email thats delivered within a timed sequence. Its similar to those out of the office responses you get. It's a pre-written message, therefore, that gets delivered automatically.
Conclusion
One things is for sure. Make sure you keep emailing everyone on your list at least once a week or, at most, a fortnight. Less than that and people will forget you. If they suddenly receive a message out of the blue they could think that it was spam!
If you focus on providing value and engaging subscribers, Email Marketing will bring success for your business.
The links to Aweber and MailChimp are affiliate links. Please contact me if you have any questions
Email Marketing is one of the most effective ways of building an audience, creating an online business and making money. However, you may prefer to think of an email
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