*Summarizes the course and tells you what you will learn
*Describes the goals and objectives, course requirements and length
Learn how telling a good story benefits your business
The Power of a Story: Make them Care
Assessment of Current Marketing Efforts
Learn how the social culture has evolved the way we do business.
Create quality content by understand what works and what doesn't work.
Learn how not to stray away from your topic and your content goals.
Tell people how you want them to respond.
Find out how connections share and engage readers by getting them talking.
Use your content to encourage your audience to explore your products and services.
Use content to make your business the leading authority on a topic in your industry.
The Elements of a Good Content Plan
Make decisions concerning the types of content you want to produce and plans about the topics you will cover.
Solidify your content strategy with effective ingredients like audience segmentation, key messages and headlines.
Learn about your audience by dividing them into groups.
Tell people they should care about your business with compelling messages.
Turn a browser into a reader with compelling headlines.
Learn how to get known with content distribution channels currently considered the most effective.
Open the conversation about your brand by going online.
Introduces section that helps you stay up-to-date with current trends.
Infographics use graphic visuals to tell the brands story.
Agile marketing increases your ability to respond to market changes.
Content curation helps brand-storytelling by making the business a go-to resource.
This lecture concludes the course.
Supplementary material includes works cited.
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