Instructor Lisa Timmons discusses her background as a professional blogger with a brief introduction. She gives a general overview of the subject matter covered by the course, letting you know what to expect.
Learn what topics are addressed by the course, from your initial blog launch to how to promote your published content. Lisa explains who should take this course and how content drives search engine optimization.
Lisa explains why so many businesses start blogs only to find themselves with nothing to say. She introduces the concept that content dictates architecture with tips on how to avoid launching "a blog to nowhere."
The Seven Key Questions Checklist will help determine if youre ready to start a blog for your personal brand or business. Answering honestly will equip you with the tools you need for long-term blogging success.
Launch your blog with a steady stream of content by making several offline preparations. These include testing content offline and creating an editorial calendar and weekly schedule.
The two main parts of a blog post include the title and body. The title should be clear and concise, while the body should be broken into digestible pieces for easy reading.
The parts of a blog post that indirectly convey information about post content include categories and keywords. These both include data that is useful for both readers and search engines.
This provides an overview of Wordpress compared to other popular blog platforms currently available. Also includes a short history to explain the rise in prominence of Wordpress as the most popular blog platform.
Understanding the difference between Wordpress.com versus Wordpress.org will help you choose which platform is best for your blog. Each offer different advantages, depending on your budget and customization needs.
Covers setting up your blog in Wordpress.com, logging into your dashboard for the first time and configuring your blog settings. Also includes instruction for the Wordpress one-click installation within the dashboard of your web hosting panel.
Learn how to manually install the Wordpress software onto your domain using a file transfer protocol (FTP) either as a browser extension or a standalone application. Ideally for users who have particular manual configurations in mind.
Download and install the Wordpress software onto your domain using a file transfer protocol (FTP). Create a database on your server for Wordpress, while using the Wordpress Codex as a reference guide.
Go through the final steps of the Wordpress installation to ensure the software has been properly installed onto your desired domain. After selecting a username and password, youll be ready to log into your Wordpress blog dashboard.
Log into Wordpress for the first time and get started by adjusting the settings. Part One focuses on personalizing the general, writing and reading settings of your Wordpress blog.
Finish making customizations to your Wordpress settings so that you're ready to write your first blog post. These settings include the discussion (comments), media and permalink settings.
Lisa walks you through the process of writing, editing and publishing your first blog post. You will create a title and body of the post, as well as add categories and tags.
Create more interesting blog posts by adding rich media to the text. Learn how to upload and/or embed hyperlinks, photos and video into your blog posts.
These tips will help make your blog posts enjoyable to read and easy to share. They include discussion about social media tools on Wordpress, engaging headlines, encouraging conversations through comments and writing style basics.
Lisa talks about how certain types of blog posts tend to be popular on the Internet and explains why. These include lists, instructional blog posts and those centered around current around pop culture events.
Web video instructor, Wayne Ford, explains why you should use video on your blog to connect with your customers and establish brand awareness. He discusses how high-quality content can add value to your blog posts and website.
Learn what an editorial calendar is and how it can help you organize your content publishing schedule. While Lisa recommends Google calendar, you can select the calendar program that best works for you and find out how to get started.
Add information to your editorial calendar by brainstorming topic ideas inspired by seasonal events, holidays and other events on your master calendar. Consider your proposed publishing frequency when creating your weekly schedule.
Interpret analytics data trends examples into real world applications. Understand how to use this information to motivate your blogging activity and online marketing strategies.
Interpret analytics data trends examples into real world applications. Understand how to use this information to motivate your blogging activity and online marketing strategies.
A general overview of search engine optimization (familiarly known as SEO) and why best practices are the best way to help your blog show up at the top of a search engine results page. Focus on clear, high-quality content for the most return on investment.
A close look at four successful blogs that exemplify blogging best practices. Each provide a steady stream of creative, original content to a clear audience.
Wayne asks Lisa questions from the point of view of a first-time blogger. Topics include maintaining motivation to write, hiring freelance writers and using photos on your blog.
Wayne continues asking Lisa about blogging. Lisa answers questions about placing ads on your blog, how to narrow the focus of your blog, building an online audience and how to gather topic ideas.
Lisa explains how press releases and blog posts should differ in tone, audience and purpose. She also discusses how to build web traffic organically through guest blogging, visiting forums and implementing newsletters.
All Course Worksheets in One PDF File
Better Blogging Ways provides actionable blogging tips combined with a fresh perspective to grow your blog. Useful for personal, professional, and business bloggers
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