In this intro lecture we'll go over what it take to be a growth hacker in any business.
- Be up to date on the app market
- Take time out of your day to study trends in the App Store
- Be in touch with changes in technology (APIs, SDKs, iOS updates, and algorithm changes should mean the world to you)
- Be data driven (don't change something unless you can measure and track it to key metric)
- Stick to a singular focus for the day (or week)
- Adapt to what your users want (fall in love with the problem you're solving, not your app itself)
- Be creative
Learn the ins and outs of the iOS App Store.
- Featured Apps
- Top Charts
- How users use search
- User path through the App Store
- The basics of App Store Optimization (ASO)
- The importance of hacking your App icon and App Store screenshots
In this lecture learn the three things I have found make the most impact on app downloads.
On average users spend only 5 seconds deciding whether or not they will download your app. Learn here how to capitalize on this buying spontaneity.
Learn the basic do's and don'ts of keyword optimization in the App Store. Learn what Apple likes and doesn't like, and the best ways to target the users who will make you the most revenue.
Here we'll dive deeper into how users think when navigating the App Store and go into some more advanced ASO discussion.
We'll also discuss briefly the pros and cons of the paid ASO services (Searchman and SensorTower) and how they can benefit you.
Here I'll share with you my own strategy on taking advantage of the juice you get from updating your app and a few other ninja ways of getting into your potential user's head.
Here we'll discuss the basic do's and don'ts of having a catchy app icon, a staple of good app store optimization (ASO).
Your app icon is one of the single most important things in persuading a user to download your app. It gives a sense for the design of your app itself as well as reflects your app's function.
In this lecture I'll share with you a few data-driven ninja techniques for having an app icon that your users are naturally drawn to.
Here we'll discuss the basics of App Store screenshot design, and how to take advantage of this crucial space given to you to market your app.
Good screenshots are directly correlated with boosted app downloads. Here we'll talk about how important it is to maximize downloads so you can in turn maximize active users and in-app IAP revenue.
Reviews are also crucial to marketing your app in the App Store. One of Apple's latest algorithm updates has put even more emphasis on the importance of great reviews. In this lecture we'll talk about how reviews are done in iOS 6 and iOS 7 and tactics for boosting downloads with positive reviews.
Your customers are your greatest asset.
They are often also an overlooked asset when optimizing in the App Store.
The feedback they give you is literally a gold mine to making more money off your app and improving the user experience.
In this talk we'll discuss how to turn customers into crazy loyal patrons of your app.
In this lecture we'll shift gears and begin to talk more about your product (app) itself and how you can leverage your user base.
I'll also explain to you the most important things to focus on in the beginning when marketing your app. Don't let "noise" from users and your feelings distract you! You're almost there.
We'll wrap up the course with a discussion of one of the hottest buzz words in tech these days - innovation.
5 Marketing Mistakes to Avoid as an Indie iOS Developer
Moving Forward: Your Path to Becoming a Growth Guru
08:43: In this intro lecture we'll go over what it take to be a growth hacker in any business. Be up to date on the app market; Take time out of your day to study
App Store Optimization Bible: Learn how to ASO your apps
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