This is the course introduction. In this course you will learn professional and effective social media marketing strategies
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MY GIFT TO ALL MY STUDENTS
Pro tip: how to quickly get through this course
This lecture is a basic introduction to the social media marketing section. We cover social media marketing in quite a bit of depth in this training because if done right, social media marketing can be a very powerful tool that you can use to position your business and your personal brand.
Common social media websites start with your blog, Facebook, Twitter, YouTube, Pinterest, GooglePlus, online forums, LinkedIn, and many other social media sites.
In this lecture of the course I talk about how to do social media marketing the right way. This is how companies do social media marketing, and very smart marketers do social media marketing. They focus on leveraging social media for scalable growth, personal and business brand authority and recognition, and building customer loyalty and focusing on customer retention. Additionally, they do much of their customer service via social media which can further boost their community.
In this part of the coaching program, I discuss common social media marketing errors that many first time marketers and first time entrepreneurs tend to make. The first mistake is simply posting promotional messages about your work everywhere and blatantly promoting your business or product. That just turns people off in most cases. Additional social media marketing mistakes tend to be rooted in the same thing where the entrepreneur just blatantly promotes instead of providing value first. Social media is all about being a good player and providing value. The more value you provide, the better you will do long-term. And that is the other kind of a typical mistake: not thinking long-term.
Get your content discovered by combining search and social media
In this part of our online learning, I talk about the viral coefficient formula, and what the viral coefficient is. Additionally, I talk about how to increase the virality of your website, webpage, or a piece of content. The viral coefficient is a calculation of how often people recommend your content or website, and how often people accept those recommendations. As the business owner, there are concrete things you can do to increase your viral coefficient by influencing the amount of sharing people are doing, and making it easier and more attractive for people who got invited to actually join your site.
Social media marketing section summary
Introduction to the Facebook marketing part of this course. Facebook is something that almost all business owners think about when they consider social media marketing and online strategies for promoting their business. So this is an important section of the course.
In this part of our online course I talk about whether you should promote your business with Facebook groups, Facebook business pages, or Facebook fan pages. Since more people are not celebrities, the fan pages are more or less not an option, and the choice is between a business page and a group. If you want to build engagement and interaction, a group is much better. If you want to attract new people to your business, a Facebook business page is the right option. But keep in mind that business pages have the least engagement so you will have a hard time reaching the people who liked your page unless you pay Facebook to give you that extra boost.
In this part of our training program, I do a tutorial on how to squeeze out extra little bit of sales from your Facebook business page and I show you what features are available to increase sales from your Facebook business pages.
NEW! Dec 2014: Facebook paid advertising to sell products
Facebook marketing strategy that gets 1000% increase in engagement
Examples of successful Facebook groups and poorly run Facebook groups
In this part of our training I talk about Quora. Quora isn't the most commonly known social media website, but it is a very big site, and I have used it successfully in the past to drive a significant amount of traffic to my website. You can use Quora to promote your business and boost your personal brand by answering people's questions there. Quora is a Q&A (question and answer) site here people ask questions about different topics. And if you answer questions about whatever subject matter you are an expert in, you can build up a big presence in Quora, get recognition, and drive traffic to your website or product.
In this part of the course I talk about how to combine Quora and YouTube to amplify and increase your YouTube traffic. This is a very nifty growth hack, and it has worked very well for me in the past so see if you can get it to work for you by embedding your YouTube tutorials into Quora.
In this part of the course I discuss how to promote your business with a podcast. Podcasting is one of the most rapidly growing online and social media marketing strategies. It is very powerful because the host can make a real connection with people, and use the podcasting platform to build their personal brand. Plus, podcasting is simply fun. You get to meet many interesting guests and forge many career-long relationships with your business peers.
In this part of the course I talk about Google Plus (sometimes written as Google+) and how it helps your SEO. Google Plus is a very important social network because it is owned by Google itself. And since Google search has such a large control of the search industry, its social network has a lot to do with SEO. Additionally, since many of Google's services are so well connected, Google Plus is largely connected to YouTube and Google Hangouts. Make sure you post your content on Google Plus to help it rank better, and use hashtags to boost your visibility within Google Plus.
NEW! Google Plus posts for SEO
In this part of the course I talk about how Facebook groups are replacing much of what LinkedIn used to be used for. Much of LinkedIn used to be about joining professional LinkedIn groups. But now I am in many professional Facebook groups, and they are much more effective and helpful.
In this part of the course I talk about the benefits of growing your presence on YouTube. YouTube is an amazing platform to grow traffic, make money, and build your personal and business brands. I use YouTube all the time, and it is great. In the upcoming lectures of the course I will give a very detailed overview of how you will be able to grow your presence on YouTube. For now, I just outline the basics of YouTube to get your appetite going.
YouTube SEO: How to rank videos in YouTube
How to get more subscribers on YouTube
Special plugin to get insights on your and competitors videos on YouTube
How to get your video to appear in YouTube's recommended videos
How to get more views on YouTube
In this section of our online marketing training course, I make you a Twitter marketing professional. You will learn how to grow your followers on Twitter, how to get retweets, how to build your business and personal brand, and how to use actually dominate hashtags to get a large amount of extra exposure and marketing on Twitter. I will show you lots of industry research for how to get much more engagement and more followers with your Twitter account.
In this part of our online marketing school I explain hashtag marketing. I show you how to use hashtags, and how hashtags can help you reach more people that wouldn't ordinarily have found your business. In a way, hashtags work like directories under which content can be found. But hashtags are much more dynamic than simple directories, and they are an integral part of social media.
In this part of my teaching, I talk about the ideal number of hashtags you should use in a tweet. Research shows that two hashtags per tweet it the right amount. Using two hashtags in a tweet gives you enough extra exposure without making your tweet seem overly spammy and unreadable. So try using two hashtags in your tweets for maximum extra engagement, followers and retweets.
In this part of the course I talk about how to write good headlines, and why writing good headlines is so important for your business. A good headline can make your content jump out, and get people's attention. And that is exactly what you need to do. You must get your business to stand out above all the other noise, and headline writing is a gigantic part of social media, sales, advertising, and all of your marketing.
Article with examples of great headlines that get attention for different types of content.
NEW! How to structure your tweets for optimal engagement
In this tutorial of our marketing course I explain how to increase your social sharing and social recommendations by actually building it into your product. This is something you can plan for during the very initial stages of your business when you are just writing your business plan. But don't worry, if you didn't plan for this when you wrote your business plan, that isn't the end of the world. You can always think creatively about how to make your product to naturally get people to share. For example, if your product become better or more useful or more fun if people use it together with friends, then people will immediately recommend it. I talk about these strategies in this tutorial.
One tip to get a little bit more attention in your social media posts is to mention people in them. You can either praise people, or give them credit or just chat them up. They might decide to share or engage in conversation which will give you a little bit of an extra boost in social media exposure.
More strategies on how to get more retweets, more social sharing and boost your website's Google SEO in the process. In this part of the course I tie some of the SEO and social media marketing together because as you recall, social media sharing boosts your SEO, and here I show how to use Twitter to not only get more exposure on Twitter, but to also boost your search engine optimization and help your website, individual pages or product pages rank higher in Google searches.
NEW! Best time of the day to tweet to get the most engagement
In this part of the course I talk about the ideal tweet length for your tweets. Many people think that the ideal length for tweets is 140 characters which happens to be the upper character limit. But that is wrong. When other people scan their Twitter feeds, they don't fully read all the tweets, but rather scan them. And their eyes naturally land on the tweets that are easiest to read. So if your tweets are shorter than 140 characters, it will become more attractive to people, and they will focus on your tweets more than other tweets and you will get more engagement which will help you get more followers and retweets.
In this part of the course I explain how to use a Wordpress plugin to automate your tweets, and include hashtags in your tweets. If you continuously use certain hashtags in your tweets (especially if those tweets get a good amount of engagement), you will begin to gain a certain authority within those hashtags on Twitter, and Twitter will keep your tweets up there longer than other tweets. This will get you much more visibility and more people discovering your account and ultimately finding your business this way.
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Marketing by using photos
Don't forget, social media is entertainment too
How social sharing will help your Google SEO
How to engage your audience and retain them long-term & why it is so important
In this part of our online marketing guide I talk about the Buffer app which is a software tool that helps you manage your social media updates. Buffer app is quickly becoming one of the industry standard social media automation tools so check it out.
Revive Old Posts Wordpress plugin to boost pages by sharing and SEO
NEW! Cool Twitter Follower Recommendation Account
NEW! How to buy cheap Facebook engagement with Boosted Posts
NEW! Facebook boosted posts experiment conclusion, results and strategies
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