Web Video Production - Learn SEO for Video

Section 1: Opening Overview: Philosophy Lecture 1 02:00

How to Create A Rain Out On Your Field of Dreams: Learn how to create effective web video that wins over your target audience. You will also discover search engine optimization basics so that you can rank higher and be found by prospects. This is a beginner-friendly course that caters to the schedule of a busy professional. 

This course is taught by a USC Film School grad who has worked in Hollywood and taught film offline at several accredited colleges. Whether you're an aural, visual, or kinetic learner, the materials will be presented in a way to address your learning style. There is also interactive coaching available to allow students to delve more deeply into the materials and get their remaining questions answered.

After successful completion you will be able to:

1) SHARE YOUR PASSION WITH THE WORLD with web video!

2) RANK HIGHER IN SEARCH ENGINE RESULTS

And achieve it all in a sane manner (yes, it is possible).

Lecture 2 02:12

Everyone has a dream. Discover how to realize your dreams with web video before they are all washed out by a rain out.

Lecture 3 03:27

Discover how to successful move through the sales process and what I learned from one of my mentors, Eric Lofholm

Lecture 4 04:29

Third overview video that discusses some of the ways having a web video as part of your marketing mix can benefit your business. Current and impressive numbers and statistics are shared.

Lecture 5 04:53

You already know how important customer service is to the survival of your business. This lesson will let you know how to provide excellent service by meeting audience expectations of movies and videos.

Lecture 6 03:06

Knowing history can help you replicate the success of the money-making Hollywood studios. Learn about how studios came to be and how Hollywood became the recession-proof industry that the world knows and loves. This knowledge will allow you to be known and loved for all the good work you do.

Lecture 7 04:03

Discover how Hollywood Classical Cinema style can give you a cutting edge against your competition.

Section 2: Step I: Pre-Production Lecture 8 06:24

Learn the steps to write an effective script that sizzles as much as the hotest news flashes

Lecture 9 03:48

Creating a storyboard and shot list will help you enter into production well prepared. The two combined will be favorites for the visual types.

Lecture 10 04:55

Learn what to do and what not to do so you don't have to deal with litigation or fines.

Section 3: Step II: Production (Camera) Lecture 11 04:15

Learn how to employ camera angles to influence your audience

Lecture 12 02:44

Learn how influencing what is in focus can help you get your audience to focus on your business and products or services.

Lecture 13 05:05

Think that composition is only a consideration for photographers and painters- think again. Learn how to frame your shots so that your web videos send the message that you want.

Lecture 14 03:17

Strive only for intentional camera movement- and here are some tips to achieve that goal.

Lecture 15 02:12

Some people may be intimidated to drive a stick shift but there is no reason to be scared of manual features that your camera has to offer. After this lesson you will be confident to select manual over automatic.

Section 4: LIGHTS. Camera. ACTion! Lecture 16 04:12

How to make the best out of what you got when it comes to lighting a scene. You will learn to love natural light and not be afraid of artificial.

Lecture 17 00:51

A little stage fright is normal. Here are some tips to help you shine like a star in front of the camera.

Section 5: Step II: Production (Sound) Lecture 18 05:08

Discover how and why to use an external microphone to record clean sound.

Lecture 19 01:53

Creating and recording a moving voice over to narrate your web video can make a world of difference in communicating your message and moving your audience. Remember the script you wrote, now here's your change to record the polished version.

Lecture 20 03:29

If someone is nice enough to support your business and make you look good, then the least you can do is make them look and sound good. Here is how you do it.

Lecture 21 02:34

Find out some factors to consider in terms of music as you flesh out your sound track.

Section 6: Step III: Post-production (Editing) Lecture 22 09:29

Step by step blow of online or non-linear editing.

Lecture 23 09:29

Follow a step-by-step blow of the editing process. This is supplemented by the screen records that will help you if you use final cut pro.

Section 7: Step IV: Search Engine Optimization (SEO) Lecture 24 03:40

What are keywords and key phrases and what's in it for you if you come up with the right ones? Find out in this lesson.

Lecture 25 03:14

Before you can benefit from selecting the right set of keyword and key phrases, you need to submit your info in the right way and to the right places.

Lecture 26 04:54

Get prospects to your front and back doors with effective landing pages as part of your search engine optimization mix.

Lecture 27 06:59

Time to get connected. Tips for how to get links and what kind of links to get.

Lecture 28 04:23

We will discuss some examples of how having a web video as part of your marketing mix can pay off big time for your search engine optimization efforts.

Section 8: Resources and Samples Lecture 29 12 pages You can take a "quiz" to test your knowledge and how much you absorbed from the lectures. Following along and filling in the quizzes as you listen and watch the lectures will also help your body address the kinetic need to learn. Lecture 30 01:54

Editing Step-by-Step: Step 1- How to launch an editing software like Final Cut Pro

Lecture 31 01:27

Editing Step-by-Step: Step 2- Import Footage into your editing program so that you can start cutting.

Lecture 32 00:36

Editing Step-by-Step: Step 2- Import multiple files into your editing program so that you can start or continue cutting.

Lecture 33 00:53

Editing Step-by-Step: Step 3- Lay down the primary audio file on the sound track so you can cut to the script or beat.

Lecture 34 01:12

Editing Step-by-Step: Step 5- Start down visuals or (parts) of the video clips that you captured onto the video track 1.

Lecture 35 01:07

Editing Step-by-Step: Step 6- Switch and swap visuals or (parts) of the video clips that you laid down on video track 1 with the "replace" function.

Lecture 36 01:32

Editing Step-by-Step: Step 7- How and Why to Render the Video and Audio tracks.

Lecture 37 00:40

Editing Step-by-Step: Step 8- Adjusting the video levels for brightness and contrast.

Lecture 38 00:53

Editing with FinalCut Pro Step-by-Step: Step 9- Cropping your image or video.

Lecture 39 01:57

Editing with FinalCut Pro Step-by-Step: Step 10- Creating a Matte Shot. This is helpful if you want to block or blur out part of the visuals like a logo, signage, or person's face.

Lecture 40 01:39

Editing with FinalCut Pro Step-by-Step: Step 11- Employing a Blur to all or part of the video image. This is helpful if you want to block or blur out part of the visuals like a logo, signage, or person's face. It can also be employed for stylistic reasons or to adjust for depth of field after the fact so that you can direct the viewer's attention. Though I suggest deciding on DOF during production.

Lecture 41 00:45

Editing with FinalCut Pro Step-by-Step- Step 12: How to adjust the shot duration (and could apply to audio too I suppose though may create distortion). If you ever wanted to create "slo mo" or a "keystone cop" slapstick look, here's how you do it.

Lecture 42 01:37

Editing with FinalCut Pro Step-by-Step: Step 13A- This is one way to create titles over the video track such as credits or your contact info.

Lecture 43 03:28

Editing with FinalCut Pro Step-by-Step: Step 14B- This is another way to create titles over the video track such as credits or your contact info.

Lecture 44 00:38

Editing with FinalCut Pro Step-by-Step: Step 15- Many videos benefit from multiple layers of audio on the sound track. Here is how you lay down more layers of audio/ sound like testimonials, music, or voice over narration.

Lecture 45 1 page Here is a sample 5 by 5 created in excel for a web site sharing college admissions tips. Lecture 46 1 page Here is a sample shot list used to film the footage for "The Talented Little Flusher". Lecture 47 186.38 KB

 In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!

*This is a sample shot breakdown that supplements the shot list as part of a "virtual walk-thru". Review this after the shot list and before the storyboard.

Lecture 48 6.28 MB

 In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!

*This is a sample storyboard but done in powerpoint (not drawn or sketched so some details like camera placement are missing; however, the visuals provide a sense of framing). Review this file after looking at the shot breakdown for your "virtual walk-thru".

Lecture 49 00:44

In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!

*This is a sample video and the third piece in your "virtual walk-thru". This is part three to follow review of the sample script, shot list, and storyboard.

Lecture 50 409.18 KB

 Follow along and fill in the blanks so that you are more likely to absorb the material

Lecture 51 08:06

Even though we discussed how to get a steady shot... You may have one that is not so steady. This tutorial will show you how to stabilize a shaky shot.

Lecture 52 Text

This is the written explanation to accompany the video tutorial of stabilization using After Effects (Lecture 51)

Lecture 53 08:06 Discover how to create a dynamic opening with layered visuals like the one in "The Talented Little Flusher". And yours won't be stinky-poo after watching this screen record and reading the step by step explanation.
Lecture 54 Text Learn how to make a dynamic layered opening like the poopy splatter that you see in the demo/ mock video for "The Talented Little Flusher"
Full curriculum




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