Some of the Terminology that is used in this course!
GDN: Google Display Network. This refers to ads run through the Google Display Network on eligible sites that are running adsense. The below is quoted from the Google Display Network about us page:
"The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network"
Conversions: This means your main goal, which could be a sale, completion of a lead form, click to chat action, signup, etc..
Banners: These are image ads, rather than just text ads
Audiences/Audience list: These are the users that will be retargetted/remarketed with your ads
Cookies: Small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity
Cost Per Click: The amount you pay when someone clicks on your ad. Each channel will have a different CPC based on your competition and audience list you created.
Direct Traffic: Traffic that types your URL in the browser and goes to your site directly. They would have known your URL or copied & pasted into their browser.
What is retargeting/remarketing & how does it work?
Why is it so important? It definitely is!
Introducing Google Tag Manager (GTM)
Placing your code on your page
The best place for GTM (Google Tag Manager) code is at the beginning of the body tag. You can have it in the head if that is the only place you can place it. Reason why its in the body is because we want to make sure some of the page loads before our codes start firing.
For Wordpress User. The Google Tag Manager Plugin link in attached.
To install your container. Follow these steps;
Install Plugin >> Go to Wordpress Settings >> GTM >> Copy and paste your ID. The ID will start with "GTM-"
There are two main methods to check whether your code is setup correctly.
1. Use a browser plugin called "Ghostery" (link attached)
2. Check your source code and look for the code.
How to create tags and publish them:
1. Create new tag
2. Name your age
3. Choose the Product (if you can't find your channel in the defaults, then you can copy & paste your code using the custom HTML option)
4. Configure tag and add the ID or other details that are required
5. Fire on all pages
6 Publish the container (top-right hand corner)
7. Hit Publish Now again until you see success screen
Tags = The pieces of code that will go on your website.
CPC Bids = Set your bids between $0.20 to $1.50 max. It depends on how many competitors you are running against. Usually the CPC will not go over $0.75 - $1.
For the Ads - you can find more about that in Section 8, which is all about ads.
There are two ways to check your code is implemented correctly.
1. Use browser plugin called "Ghostery". (link attached)
2. Go to you Adwords account >> Shared Library >> Look at the top right hand corner (in the remarketing code box) and check whether Adwords has seen your code active.
For more about Ads - you can find more about that in Section 8, which is all about ads.
To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled List size - Display Network. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)
For the Ads - you can find more about that in Section 8, which is all about ads.
To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled List size - Display Network. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)
Companion Banner Specs:
Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.
Maximum file size: 150KB.
Set your CPV (Cost per view) to be between $0.05 and $0.30 max.
A brief into to AdRoll and when to use it!
Setting up Google Display Network campaigns & audience lists
Setting up Adgroups for Google Display Network campaigns & list combinations
Setting up Facebook campaigns
Setting up conversions in AdRoll
AdRoll or Perfect Audience?
Setting up the retargeting code!
Checking your code implementation:
To check if your code is setup correctly. Use Ghostery. Link attached.
For your Bids:
Set your bids (CPC) to be between $0.50 - $1.50 max.
Setting up Google Analytics Tracking Code
Checking your code installation (two ways!)
Creating remarketing lists and setting up campaigns in Adwords
Creating advanced analytics remarketing lists + custom combinations
Why do banners & ads have their own section?
Components of Text Ads (link attached)
Tip: Punctuate your description lines so that Google may fit your ads in more areas that a larger description line doesn't fit it in. I noticed more clicks on my ads once I added punctuations.
Examples of Call to action:
- Register today!
- Try it free!
- Start your trial today
- Join now
- Talk to an expert
- Purchase today
- Try us free!
Tip: Don't use the word click in text ads. People have exhausted this CTA (Call to Action) and Adwords has updated their regulations about that.
Sizes you should focus on:
728x90, 300x250, 160x600, 336x280, 250x250, 200x200, 468x60, 120x600
1. Non-Animated Image Ads
File Types: JPG or JPEG (those provide the smallest dimensions)
Dimensions: Less than 40KB
2. Animated Image Ads
File Types: GIF
Dimensions: Less than 40KB
Loop Limits: 3 loops max (less than 15 seconds of animation in total)
For Mobile Specific Ads Only (Animated and Non-Animated)
File Types: GIF, JPEG, JPG
Sizes: 325x50, 200x200, 250x250
Dimensions: Less than 40KB
Loop Limits: 3 loops max (less than 15 seconds of animation in total)
For even more detailed search about your competitors, you can use SEM RUSH (link attached)
Adding the Ads to your Google Campaigns
Tip: Keep your videos more than 30 second up to 2 minutes max.
Companion Banner Specs:
Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.
Maximum file size: 150KB.
Adding the Video Ad to your Youtube Video Campaigns!
Guidelines for both mobile and non-mobile ads:
- Images must have less than 20% text
- File size must be less than 1MB
- Ads can't be animated
Dimensions:
Mobile Dimensions = 1200x627, 600x315
Non Mobile = 600x315
Add Facebook Ads to AdRoll
Bonus | How to create a gif!
Bonus | How to create a gif from a video!
Which pages are best for your users to land on?
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