In this class we are going to clarify internet marketing, SEO, organic search. into the simplest of terms. With these fundamentals, you can set forth getting more clients through the internet, whether you do it yourself or hire a team to help you, this course will not only save you money but time. If you only work on these r fundamentals, you will get more clients through your web presence.
Google is the place where we all go to find answers. Understanding how Google came to be will help you to understand why it works the way it does. This history lesson will help you to understand what is important now and what could be on the horizon.
Most business owners have heard of SEO but have no idea what it really is. In very basic terms, I will explain what SEO is as well as "Organic " search.
Most of us use Organic Search Results when we are looking for an answer on Google. Google makes all of it's money off of Pay Per Click (PPC) and that is the only place you can pay to be. Here you will learn the difference and which one is more beneficial to marketing your professional practice.
SEO grew out of trying to sell products online, not sell real world services. Service SEO practices promote your expertise, and prevent commoditization.
Page Rank is Google's scale that judges the authority of a website.
Why you are thinking about ranking wrong: The Yellow Pages Mindset
Commoditization will kill your enjoyment of your law firm or dental practice. Most marketers will send you down the path of commoditization because it is much easier to get calls this way. Which is more important many calls or quality clients?
In order to succeed in internet marketing, Stake your claim on the web and develop it, you need to know what your 4 pieces of internet capital are. Even if you only work on these 4 pieces and nothing else, you will succeed at Staking Your Claim and getting more clients.
Your Domain is your claim to your success on the internet. Stake in in the right spot and develop it correctly to get those new clients.
Have you bought a domain but not started to develop it yet? This primer will explain to you best practices on deciding on a domain for your website.
There are a lot of complicated terms out there in internet marketing. This simplifies two very important terms when it comes to "developing" your claim on the internet.
Your second piece of internet capital is content. You need to know what content is, the types of content, and how to develop a strategy that sets your up for success.
Most people only think written content will help them to improve their online presence, but there are many types of content.
In Most CMS's there are two main ways to Publish, Pages and Posts. I describe the difference of the two and how to use them in Wordpress.
Developing great content will help every part of your internet marketing. Use this content guide to systematize your content development and set yourself up for success.
Use your content guide to create the foundation for your website content, your sitemap.
A Content Management System will help you to quickly develop your website and easily build up your content!
Wordpress is our CMS of choice at authenticWEB. According to recent stats, it runs over half of the internet. I go over the very basics of publishing on wordpress.
While you want to keep most of your content on your Domain and your website, you will want to distribute it to draw traffic and links. Here I describe distribution reasons and methods.
Links are a critical part of your Internet Capital. You need to understand which ones are important, how they work., and how to get them.
Inbound Links are the most important type of link. Learn how they really make SEO work.
The quantity of links on a page area a determinant in how powerful a link from that page is.
Anchor Text tells the search engine (Google) what that link is about. Proper Anchor text can have a page ranking for a term even if nothing else is there.
Follow Vs No Follow Links shows you how to find out if there is any value from a link at all.
Attracting more links to your site will require a strategy. This video will give you the basic ways to get more links. without getting in trouble with Google.
Deep linking will make your entire site work better and make all of your content more accessible, leading to better answers for potential clients. Better answers means better phone calls from prospects.
I know what you are thinking. You are going to go out and get 1000's of links. Trying to outsmart google can get you in big trouble.
Your 4th piece of internet capital is often overlooked, but absolutely critical. Even if you only get business through referrals, you will lose those if you have a poor online reputation.
Your online reputation is critical and a bad one can destroy your business. Monitor is continuously.
Online review sites can make or break your business. USe them to not only control your online reputation, but also build traffic and links!
Directories can help you build links as well as control your online reputation. Two birds with one stone!
Make a list of possible directories then start to get listed. Some will not put you on the directory immediately and some may cost money, so a list will help you to monitor them.
Google Alerts will help you monitor your online reputation. It will also help give you ideas for content!
Wanting to take short cuts is a natural human response to a seemingly daunting task. Sometimes you may not even know that these short cuts will be considered gaming Google's system, and can destroy all of your hard work.
Google tell you flat out what is acceptable and not acceptable in your internet marketing. Play by their rules, develop your 4 pieces of internet capital and you will be just fine.
If you only develop your 4 pieces of internet capital, you will do okay. My guess is you want to do better than ok. With your 4 pieces of internet capital as a foundation, you can move on to the next steps in your internet marketing.
This page gives an overview of the OAuth 2.0 authorization scenarios that Google supports, and provides links to more client ID and one private key
JuiceSSH - SSH Client - Android Apps on Google Play
- Full colour terminal / ssh client - SSH key agent forwarding - Security lock to automatically protect JuiceSSH after a period of inactivity.
CipherMail Email Encryption - Android Apps on Google Play
- Compatible with existing S/MIME clients documents/ciphermail-android-reference-guide.pdf. For more information about Chrome and Android. Google?
Innovation Strategy:4 Key Tactics of Top Growth Companies
An expert in innovation strategy shares four keys to organizational innovation have made growth more growth companies adopt at least four best
Google Drive - One account. All of Google.
Google Drive is a free way to keep your files backed up and easy to reach from any phone, tablet, or computer. Learn more. Need help? Create an account
videos and more. Google has many special features to help you find exactly what you're looking for. Advertising Programs Business Solutions +Google About Google
Getting Started | Google Maps Android API | Google Developers
Step 4. Get a Google Maps API key. Learn More Google Play Services Places API for Android Licensing options API Picker Platforms
More Panda 4.0 Findings: Syndication, User Engagement ...
Google Panda; More Panda 4.0 been impacted by Panda 4.0. That included clients that saw recovery and new and talk about user engagement and Panda.
Even more » Account Options Advanced search Language tools: Advertising Programmes Business Solutions +Google About Google Google.com © 2015 - Privacy - Terms
DroidKeyboardSymbols - connectbot - Some keys are missing ...
LG Ally keyboard missing \ | ` I changed CB501's TerminalKeyListener? and now works perfectly for me objections to posting this publicly?