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Successful Social Media Campaign in 15 Minutes Per Day

Section 1: Overview - Understanding the Goals Lecture 1

Course Materials - Download Social Media Worksheets and Dictionary

3 slides Lecture 2 04:03
  1. Examine your biggest social media frustrations

    Think about what frustrations you have about social media:

    • Time
    • Finding Materials
    • Engagement
    • Return on Investment
Lecture 3 04:39

Detail your four reasons for using Social Media

  • Branding
  • Customer Connection
  • SEO (Search Engine Optimization)
  • Engagement
Lecture 4 08:57
  1. Identify important social media

    Please put these in order of importance to your business - 1 is highest and 8 is the lowest.

    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • YouTube
    • Google+
    • Blogging
    • Email
  2. List three social media platforms

    List three social media platforms that you currently use and identify how you use them.

Lecture 5 08:22
  1. Define your audience

    Define Customers By

    • Age
    • Gender
    • Education
    • Married
    • Kids / Ages
    • Habits
    • Location

    Fill out your worksheet.

Section 2: Planning - Use Your Social Media Wisely Lecture 6 07:33

Download your guide to the most used social media terms with clear definitions.

Section 3: Strategy - Social Media Gets Real Lecture 7 05:49

Define your content

  • Name 5 types of content that would interest these buyers. For example, golf or wine.
  • Name 5 types of content associated with this type of content. For example, if your buyer is interested in wine, are they also interested in travel or technology?
  • List the topics in the next three months that might be interesting to your audience. For example, a local event or a tip or a comic.
Section 4: Social Media Materials - Content IS King Lecture 8 06:14

Identify the Whats

  • Answer the questions (HINT - use your Google analytic and Facebook insights if you have access!):
  • What times / days are best to post?
  • What types of materials are best to use for the social media you will use? - images? articles? links?
  • How will you understand when something is working that you post?
Section 5: Social Media Traffic Builders - Engagement Lecture 9 06:25

Traffic Builders

  • Distinguish three traffic builders
  • Distinguish three traffic builders you will use to grow your business.
Lecture 10 08:46

Methods for Creating a Case Study Model for Social Media

  • Establish a case study method
  • Establish a case study method that might work best for your business.
  • HINT - It might take some trial and error.
  • HINT #2 - It might be a combination of methods.
Section 6: Social Media - Turning Theory into Practice Lecture 11 07:49

Rules that work every time:

  • Understand the value
  • Understand the value of Consistency, Repeatability, and Sustainably.
Full curriculum




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