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New Business Leads in 48 Hours

Section 1: Introduction Lecture 1 Text Lecture 2 03:52Section 2: Make a Start Lecture 3 04:20

This video

  • Gives you the overview of what we aim to achieve at a high level.
  • Introduces a few bits of terminology
  • Looks at the building blocks you will be creating and what a visitor sees
Lecture 4 04:00

Overview of the course structure what will be covered.

Section 3: Understanding Lead Magnets Lecture 5 07:44

This video looks at several examples of squeeze pages and follows one of the pages through from start to finish. See how others have done it.

Lecture 6 16:30

This video gives more detail on what is a Lead Magnet. Showing the Different Types of giveaway. Followed by a look at the tools to create them. By the end you should have a few ideas of your own to allow you to create your lead magnet.

Lecture 7 02:16

Over the rest of the course I will be creating a squeeze page for myself which is focussed around creating membership websites. This video shows you the lead magnet I've created and that will be delivered to people signing up.

It will help you understand later steps if you get an overview of what I plan to giveaway.

Lecture 8

CHECKPOINT 1 - LEAD MAGNET

TextSection 4: Creating Content Lecture 9 01:23

Writing Your Page Content

This video introduces the steps to create the content for your pages and the email needed to get this working.

It is easier to start in Word and focus on the content before we switch to creating the pages for real.

Lecture 10 04:43

The Feature / Benefit / Outcome Matrix

This video introduces the feature / benefit / outcome matrix which helps provide the fuel for your future writing. In particular your bullets for the landing page. Also helps with sales pages once you have products to sell.

Feature / Benefits / Outcome Matrix (DOC)

The Feature / Benefits / Outcome Matrix gets you to think about the benefits your lead magnet has, the outcomes people get from it and the emotions that people may feel.

It provides a structured way to discover the main point you need to highlight to convince someone to download your lead magnet

Lecture 11 02:41

This video introduces the content template document, a word document designed to help you create the content you need for your squeeze landing pages, thank you page, download page and welcome email.

Lecture 12 07:08

This video takes you through creating the content for your squeeze page landing page. The landing page is the page your audience will see first. It features a headline, introduction, bullets and a product shot/graphic.

Watch this video then review the video below with my worked example.

Headline Advice and Formulae

  • http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf
  • https://blog.bufferapp.com/headline-formulas
  • http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
  • http://blog.crazyegg.com/2011/12/26/proven-headline-formulas/
  • http://larslofgren.com/copywriting/the-35-headline-formulas-of-john-caples
  • http://unbounce.com/landing-pages/5-headline-formulas/
Lecture 13 04:18

This video takes you through creating the rest of the content you need except the graphic (which comes next).

Lecture 14 05:55

This video takes you through creating a graphic for your squeeze landing page. The size of this image depends on the page builder you are going to use. Please leave the creation of this graphic until you have watched the pick your page builder video.

OptimizePress 2 Size: 600 x 400

Lead Pages Size : 253 x 347

Tools

  • http://www.canva.com
  • https://placeit.net/

Outsource / Get someone to do it.

Lecture 15 04:59

This video takes you through my work example of the content template to show you one way that it can be done.

Lecture 16 02:54

Couple of quick tips to improve your content.

Tools

  • Speech App Mac App Store GB Store Link.
  • Online Speech Tool http://www.naturalreaders.com/
Lecture 17

CHECKPOINT 2 - YOUR CONTENT

TextSection 5: Picking a Page Builder Lecture 18 06:02

This video talks about the decision you have to make on the Page Builder Software to create your pages.

Lecture 19 05:16

Pros:

  • Hosted on your hosting package
  • Flexibility of designs
  • Ability to create membership pages as well as other types of pages
  • Includes a membership site plugin in price

Cons:

  • Needs to be installed on a WordPress Website Help available from outsourcers on Fiverr Here
  • Depends on your hosting for speed and performance.
  • More complex if you don't have a website already
Lecture 20 07:42

Pros:

  • Easy to get started
  • Just use templates less design thought needed
  • Runs on their hardware Security, Performance and backup all taken care of for you.

Cons:

  • More expensive
  • Less Flexible if you don't like the design
  • Not as good for sales pages
  • No facility for membership sites
  • Uses a LeadPage.net page name rather than your domain name. Can be sorted but a little technical
Lecture 21

CHECKPOINT 3 - PICKING A PAGE BUILDER

TextSection 6: OptimizePress Initial Pages Lecture 22 14:27

This video takes you through creating your first page in OptimizePress. We start with the Delivery page and work backwards toward your squeeze page to make it easier to assemble.

Further Links Mentioned In Video

  • OptimizePress
  • Installing WordPress
  • Installing OptimizePress (Password Protected to OptimizePress Members)
  • Fiverr.com for people to help install OptimizePress if you need help UK Link | US Link
Lecture 23 11:09

Example using a Blog rather than OP2: http://onlinemarketingaddicts.com/ulbbthanks/

Lecture 24

CHECKPOINT 4 OPTIMIZEPRESS - TWO KEY PAGES CREATED

TextSection 7: LeadPages Initial Pages Lecture 25 02:13

This video takes you through creating your first page in LeadPages We start with the Delivery page and work backwards toward your squeeze page to make it easier to assemble.

Lecture 26 09:45

Follow this video if you have a video to deliver as your lead magnet. Otherwise Skip to the Create a PDF download delivery page below.

Lecture 27 01:32

In the video above I used Vimeo for the video file. If you have a Youtube Video instead then this video shows you how to find the correct code to use with LeadPages.

Lecture 28 05:43

Much simpler to do, this video show you how to create a download page to deliver a single download file.

Lecture 29 09:20

This page shows straight after the person signs up. It is a golden opportunity to showcase a product, get a facebook like, etc.

Example: on a Blog rather than LeadPages http://onlinemarketingaddicts.com/ulbbthanks/

Lecture 30

CHECKPOINT 4 LEADPAGES - TWO KEY PAGES CREATED

TextSection 8: eMail Systems Lecture 31 07:15

This video looks at the behind the bonnet of Aweber. This Email System that keeps the records of your subscribers, and will handle automating the email delivery of your lead magnet. It is the glue behind of your system.

Lecture 32 10:22

What it means? Why it is important and why I am selecting Single Optin For these Videos.

Lecture 33 14:09

This video takes you through the steps for creating your list on AWeber. Take it slow and do each step as you go. Don't forget that the pause button is there to help.

Being careful here will save problems later.

Lecture 34 04:32

We now need to add the first message for your subscriber which gives the download or delivery page link.

Lecture 35

CHECKPOINT 5 - SETTING UP AWEBER DONE

TextSection 9: OptimizePress Final Page Lecture 36

Creating Your Squeeze Page - Part 1

12:45 Lecture 37 09:38

Links

  • ConvertCase.net help change the case of text.
Lecture 38 01:41

Now we have the page url (web address) for the squeeze/landing page we can set the share buttons to share that link.

Section 10: LeadPages Final Page Lecture 39

Creating Your Squeeze Page

12:09 Lecture 40 02:16

Now we have the page url (web address) for the squeeze/landing page we can set the share buttons to share that link.

Section 11: Testing It All Lecture 41 06:40

This is key. Once you launch this on the world it must work. First check the mechanics. Then All the copy. Click every link (except unsubscribe). Then get friends to proof read.

Section 12: More From Rob Wilson, BizSysMan Lecture 42 Text Full curriculum




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