Marketing Your Business via Twitter

Section 1: Introduction to Social Media and Twitter Lecture 1 06:19

This short introductory video will welcome you to the course and your tutor.

Lecture 2 13:37

This video explains what social media is.

Lecture 3 12:58

This video explains what Twitter is.

Lecture 4 08:37

This video explains why Twitter should be used as a marketing strategy for your business.

Quiz 1

Section 1 Assessment Questions

7 questionsSection 2: Setting up a Twitter account Lecture 5 13:45

This video gives a step-by-step guide for setting up your Twitter account.

Lecture 6 08:28

This video explains the basics of what you can do once you have set up your Twitter account.

Lecture 7 06:49

This practical video shows you the exact steps of setting up your Twitter account.

Lecture 8 04:11

This practical video continues to show you how to set up your Twitter account.

Lecture 9 06:36

This practical video shows you how to navigate your Twitter account and edit your settings.

Quiz 2

Section 2 Assessment Questions

5 questionsSection 3: Tweeting and Content Creation Lecture 10 15:51

This video explains about Tweets and Retweets.

Lecture 11 15:08

This video looks at the content of Tweets in more detail and explains about the language of Twitter.

Lecture 12 11:24

This video looks in more detail about what to share on your Twitter account and how.

Lecture 13 07:11

This practical video demonstrates how to create Tweets.

Lecture 14 09:16

This practical video demonstrates how to use favourites, Retweets and replies.

Lecture 15 08:03

This practical video demonstrates how to use the messages and notifications on your Twitter page.

Quiz 3

Section 3 Assessment Questions

6 questionsSection 4: Building Followers and Engagement Lecture 16 12:36

This video explains how to build followers and also increase engagement by building lists on your Twitter feed.

Lecture 17 08:43

This video explains how to promote your Twitter feed both online and offline.

Quiz 4

Section 4 Assessment Questions

6 questionsSection 5: 6 Top Tips for Building Your Twitter Presence Lecture 18 05:23

This video explains how to use the 'Twitter Search' feature to boost your Twitter presence.

Lecture 19 04:37

This video explains how to 'Follow the Masters' and 'Find the Trends' to boost your Twitter presence.

Lecture 20 02:49

This video explores the benefits of using Twitter on a mobile device.

Lecture 21 04:51

This video explains the importance of keeping the content on your Twitter feed varied.

Lecture 22 03:21

This video explains how to 'Schedule and Monitor' your Twitter feed.

Lecture 23 09:04

This video explains how to use paid adverts to boost your presence on Twitter.

Quiz 5

Section 5 Assessment Questions

6 questionsSection 6: 10 Helpful Twitter Tools Lecture 24 08:44

This video explores how to use the tools of 'Hootsuite' and 'Buffer' for your marketing on Twitter.

Lecture 25 04:44

This video explores how to use the tools of 'Tweetdeck', 'Paper.li' and 'Social Rank' for your Twitter marketing.

Lecture 26 08:13

This video explores how to use the tools of Followerwonk, Vine, Topsy, Commun.it and Twitonomy for your Twitter marketing.

Quiz 6

Section 6 Assessment Questions

5 questions Full curriculum




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