Learn how to use social media to grow your business by creating a social media strategy, growing and engaging your community, and deciding the best content to create. Understanding how to use social media efficiently and effectively to promote your business will help you turn followers into customers who are inspired to share your products and services with their own networks.
In this lecture you will learn best practices for naming your social media channels, and by the end you will be able to make a smart decision about naming your own social media channels.
In this lecture you will learn how much time is necessary to budget in order to effectively manager your social media channels, and by the end of this lecture you will be able to create a schedule for managing your social media channels according to the time you have available.
In this lecture you will learn how to integrate your social media campaigns with your email campaigns, and by the end of the lecture you will be able to leverage your social media and email campaigns more effectively.
In this lecture, you will gain a clear sense of what a social media strategy is, and by the end of this lecture you will be able to define your own social media strategy goals.
In this lecture, you will understand the unique elements of each social media channel, and by the end of this lecture you will be able to choose the social media channels that make the most sense for you.
In this lecture, you will learn to identify what resources you can utilize for social media management, and by the end of this lecture you will be able to determine the best plan to manage your social media strategy.
In this lecture, you will learn how to create a brand voice and theme for your social media channels, and by the end of this lecture you will have a better understanding of your own brand voice.
In this lecture, you will have a better understanding of what your success metrics are, and by the end of this lecture you be able to set some goals to help you achieve that success.
In this lecture, you will learn how to summarize your social media strategy, and by the end of this lecture you will be able to write down your social media strategy.
In this lecture, you will gain a clear sense of best practices for managing your social media community, and by the end of this lecture you will be able to define the person and tasks best positioned to do a good job.
In this lecture, you will learn how to create an editorial calendar, and by the end of this lecture you will be able to create your own editorial calendar with content buckets.
In this lecture, you will learn how to get a better sense of who your community is, and by the end of this lecture you will be able to understand who your fans and followers are and what kind of content they find most engaging.
In this lecture, you will learn how and when using ads on social media can be effective, and by the end of this lecture you will be able to determine if and when you should use social media ads.
In this lecture, you will learn best practices for engaging your community on social media, and by the end of this lecture you will learn how to better engage your community and set goals to measure your growth.
In this lecture, you will learn how to track your success, and by the end of this lecture you will be able to track what's working best for you on social media and where you can improve.
In this lecture, you will learn the basics of content management, and by the end of this lecture you will be able to start to define a content strategy that you feel will work best for you.
In this lecture, you will understand the different kinds of content used on social media, and by the end of this lecture you will be able to choose the kind of content you think will work best for you community.
In this lecture, you will discover efficient and effective methods for creating your own content, and by the end of this lecture you will be able to create content for you own social media channels.
In this lecture, you will learn how to correlate your content creation with your editorial calendar, and by the end of this lecture you will be able to complete your social media editorial calendar.
In this lecture, you will get a sense of what kind of content works best to engage customers on Facebook, and by the end of this lecture you will be able to create engaging content for Facebook.
In this lecture, you will get a good idea of how to diversify your content, and by the end of this lecture you will be able to create a dynamic and engaging experience for fans that encourages more sharing.
In this lecture, you will learn effective methods for posting on Facebook, and by the end of this lecture you will be able to post your own content on Facebook from external sources.
In this lecture, you will learn best practices for using social media, and by the end of this lecture you will be able to effectively execute your own social media strategy to grow your audience and improve your sales.
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to get your business started in social media: Set up user profiles for your business at all the major community social media sites. Start in social networking