After watching this introduction, you will understand what you will be able to do by the end of this course.
After watching this lecture, you will understand the nature of the digital marketing landscape in 2015, and the general direction of traffic required to achieve your goals, within your online ecosystem.
In this lecture, I explain the importance of directing traffic to your website.
At the end of this lecture, you will understand the importance of using quality content in Social Media and on your website.
In this lecture I discuss the history of generating online traffic.
Ethics and your Online Footprint
By the end of this lecture, you will understand what Traffic Bait is, and how it can be used to drive huge amounts of traffic to your website or directly to the landing page of your Udemy Course. I discuss 6 tools you can use to attract potential customers to your landing page.
After completing this lecture, you will understand what an autoresponder is, and how an autoresponder can make your workflow more efficient and effective. I introduce 4 popular autoresponders, explain how the pricing works, and some of the features that are available.
On completion of this lecture, you will have an in depth understanding of how forums can be used to attract potential customers, and how to drive them to your website. I discuss how to decide which forums are suitable for your business, and which forums you should avoid, as well as what your landing page on your website should contain to decrease the chance of having a high bounce rate.
By the end of this lecture, you will have an understanding of the popular social media platforms including Facebook, Twitter, Pinterest, Instagram and LinkedIn. You will understand the types of content suitable for these platforms, and traffic driving techniques unique to each of these platforms.
In this lecture I explain the importance of introducing your new products to your email list, AB testing, and the most cost effective customers to sell to.
In this lecture I discuss Press Releases, and how they can be used to drive traffic to your landing page. On completion of this lecture you will understand the nature of a press release and the current perception of many marketers about press releases. I take you, step by step, through a real press release, so that you have a complete understanding of what a complete press release looks like, arming you with the knowledge that you will need to write your own.
A relatively little known method of driving traffic. Get onto it!
My "Secret Trafic Source" Site List
A list of free PR websites to which you can submit your press releases.
At the end of this lecture, you will understand the technique of using a free course to lure traffic to your paid course, or to your website and mailing list.
List of Tutorial Based Learning Communities
After completing this lecture you will understand what Slideshare is and what content works well on SlideShare, and you will understand what you need to include in your presentations to drive traffic to your Udemy course, website, or Social Media ecosystem.
Studies have shown that video sites have the power to convert as high as 30%! That's phenomenal when you consider that standard websites typically convert at only 2-3%. After completing this lecture, you will know 4 of the top video sites and understand how to use these sites to drive free traffic to your online course or website. In this lecture I show you 3 keyword phrases which maximise the chances of your YouTube video appearing on page 1 of Google. I also walk you step by step through the process of using the free Google Keyword Planner to find the right keywords for optimizing your YouTube Videos. I then walk you through the YouTube video optimisation process.
StumbleUpon, Delicious, Digg, and Reddit are just a few of the hugely popular platforms that can make your content explode online and drive huge amounts of traffic to your website. In this lecture I discuss how Social Bookmarking sites can be used to direct free traffic to your website.
This lecture discusses the use of coupon sites to channel traffic to your Udemy Course or website. I detail a clever technique which can be used to attract potential customers and introduce them to your products for free, with the goal of entering them into a long term sales funnel.
A summary of this course.
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