Blue Water Strategies for Business

Section 1: Introduction Lecture 1 01:47

Welcome to Blue Water Strategies

Section 2: The old Ways of Marketing Lecture 2 08:32

A brief history and origins of marketing

Lecture 3 04:03

A blast from the past as we look at some old South African radio adverts

Lecture 4 05:07

A brief tour of marketing over the past 20 years

Lecture 5 03:39

A look at why old marketing does not work any more

Section 3: Changes Lecture 6 02:45

The old way and new way to use the Golden Circle

Lecture 7 04:32

A walk through the three types of water, Red, Green and Blue

Lecture 8 10:20

What 5 things will always create a reaction within us?

Section 4: The New Ways of Marketing Lecture 9 06:33

Moving your business into the Experiential sector

Lecture 10 05:40

Incorporating all five senses in your marketing approach

Section 5: Blue Water Strategies Lecture 11 03:08

Understand how to shift to the blue water paradigm of blue water marketing

Lecture 12 06:57

Develop blue water models in your business

Section 6: Conclusion Lecture 13 01:29

Congratulations on completing this course.

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