Welcome to Blue Water Strategies
A brief history and origins of marketing
A blast from the past as we look at some old South African radio adverts
A brief tour of marketing over the past 20 years
A look at why old marketing does not work any more
The old way and new way to use the Golden Circle
A walk through the three types of water, Red, Green and Blue
What 5 things will always create a reaction within us?
Moving your business into the Experiential sector
Incorporating all five senses in your marketing approach
Understand how to shift to the blue water paradigm of blue water marketing
Develop blue water models in your business
Congratulations on completing this course.
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