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Blogging Tips and Tricks - Benefits of Blogging

Section 1: Pick a Blogging Platform Lecture 1 07:05 What is the social web? What technologies are blogs built on? What are some characteristics of the social web and social media? Lecture 2 05:26 WordPress is a long-form blogging platform. As such the content in a WordPress site tends to be very text focused. Lecture 3 02:32 Tumblr is a medium-form blogging platform, that equally weighs several types of media content, making for a more visual experience. Lecture 4 02:44 Twitter is the quintessential microblogging platform. Short, 140 character updates, but with a high degree of stickiness. Quiz 1

Picking a blogging Platform

8 questionsSection 2: Social Media and Content Strategy Lecture 5 05:45 The Paris Review is on WordPress, Tumblr, Facebook and Twitter. They exemplify the idea of "be everywhere." What can we learn by looking at the content they share on each of these platforms? Lecture 6 07:20 How does a search engine like Google see your site? What can you do to optimize your content so that Google is looking at the right words so that your site comes up more readily in the searches made by your potential customers? Lecture 7 04:35 How do you get people to link to your site? What are the ways in which you can successfully reach out to bloggers and other content providers to get the right kind of traffic to your site? Lecture 8 Text Understanding keywords and domain authority is a big step towards raising your rank in search results. Here is some useful reading material on these topics. Lecture 9 Text Social media is becoming increasingly important to search ranking. Find out what you should and shouldn't be doing to get your brand out there and talked about. Quiz 2

Social Media and Content Strategy

8 questionsSection 3: Setting Your(self and) Blog Up for Success Lecture 10 09:20 Social media is very important to modern marketing, but it can be challenging to integrate it into your routine. Many people give up on Twitter and Facebook because it's so time consuming. Learn how to use management tools effectively so that your social media life isn't taking over your real life. Lecture 11 03:39 From his book The Power of Habit, Charles Duhigg explains how setting routines and recognizing patterns can help establish healthy behavior. Lecture 12 00:56Section 4: Bonus: Setting up a WordPress Site Lecture 13 03:06 What do you need when looking for a host for a WordPress site? How do you register a domain? Lecture 14 03:26 Installing WordPress on your host should be painless. See how. Lecture 15 02:51 Need a great site without a whole lot of customization? WordPress.com is a hosted version of WordPress that gives you the best features of a WordPress site, without having to run updates or worry about backup. Section 5: Why You Should be Blogging eBook Lecture 16 67 pages

The book that inspired the class. Now included with the course materials

Full curriculum




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