Quick-Start Lesson- 3 Common Copywriting Mistakes that kill the Sale
Advanced copywriting strategies
The CORE purpose of copy (And why most people screw it up)
"My sales letter is not working!" - Here's why
The pre-requisite for writing mind-reading, trust building sales copy
Communication method that makes your customers buy NOW
Communication method that makes your customers buy NOW pt.2
The "I know your secret" technique of influence
A common but DEADLY copywriting mistake that kills your ability to persuade
Copywriting law: "Pill in the meat"
How to avoid writing "wimpy", "soft" copy
The hidden sale beyond the sale
The "Passive, Academic" sales killer
How to "calibrate" your language to improve sales conversion
How to never run into writer's block when writing copy
Interpretive Language v.s. Definitive Language
The crippling, hidden fear of aspiring copywriters
The little "dating" trick to use in copywriting for fun and profit
How to jump-start the "sales momentum" to lock-down the sale
Direct or clever? - A cautionary word
Warning: The dark side of copywriting
One of the MOST profitable but OVERLOOKED business skills
3 elements to constructing magnetic headline
Element 1 - Curiosity factor
Element 2 - Direct benefit factor
Element 3 - Instant gratification factor
How to multiply the magnetic-ness of a headline
Step-by-step to combining the elements
The click-bait realm of headline writing
The headline writing workshop
Easy method for sharpening your headline writing skills
The little communication "tweak" that increases product sales
The common, overlooked copywriting mistake-Interpretive vs Definitive Language
Helping your customer "realize" why they need your product
Features v.s. Advantages v.s. Benefits
How to double the value of your product in your customer's eyes
How to build trust through "product demonstration"
Stacking up the influence firepower with bullets
WARNING - Keeping out of legal trouble
Getting your customers to take action and DO SOMETHING
Different commands for different results
Calling you to action to create your call to action
Strategy for making a "no-brainer" irresistible offer
The "no-brainer purchase" sales offer examples
The "apparent" risk of risk reversal
Step-by-step to crafting your "no-brainer purchase" sales offer
Leveraging your customers to sell for you
The Testimonial Framework for making sales covertly
The use of "case studies" for covert selling
Amping up your influence with additional "mediums"
Warning: The Dark side of Testimonial use
Step by step to recruiting your covert sales force
Preying on the fear of "missing out"
Preying on the FEAR of missing out - A quick study
Warning - The Dark side of Scarcity use
How to ethically motivate your customers to buy NOW
The "Value-stacking" strategy to winning the sale
Ways to "Value-stack" your sale
"Value-stacking" the Execution
"Value-stacking" the Execution pt2
Empowering yourself to charge PREMIUM
Justification Strategy 1 - X v.s. Y
Justification Strategy 2 - Better deal v.s. X
Justification Strategy 3 - What is result Y worth to you?
Justification Strategy 4 - "I did ABC and spent XYZ to get this information"
Justification Strategy 5 - The intangibles
Justification Strategy 6 - The "easily pays for itself"
Step-by-step to "logically" doubling, tripling your price
The "Hollywood method" to entertain, motivate and profit
A study of "stories that sell"
A study of "stories that sell" pt2
The framework of a captivating story
Step-by-step to constructing a captivating story that sells pt1
Step-by-step to constructing a captivating story that sells pt2
Step-by-step to constructing a captivating story that sells pt3
The piece that HOOKS people in
Additional tools of influence
Selling Without being salesy - The "Copy n' paste" strategy
Selling without being salesy - "Bull's-eye" statement
Selling Without being salesy - The "Vulnerability" factor
Creating insight to gain trust - PPF Framework
Creating insight to gain trust - Systems thinking
How to Eliminate sales resistance "Surprise! It's not what you think!" technique
Creating insight to gain trust - Analogy bridge
How to handle objections "covertly"
The "Intelligence acknowledgment" method to trust building
The ethical and effective use of the "scare tactic"
The Good vs. Evil method for building Trust
The "obligation" factor for getting your customers to sell themselves
Recruiting Oprah to make sales for you
The Tony Robbins method of influence
The first step, the delicately important step
Advanced Copywriting Strategies for Online Sales 885MB | Video: AVC (.MP4) 12808x720 25fps | Audio: AAC 44.1KHz 2ch Genre: eLearning | Language: English
Advanced Copywriting Strategies for Online Sales - Free ...
Advanced Copywriting Strategies for Online Sales 885MB | Video: AVC (.MP4) 12808x720 25fps | Audio: AAC 44.1KHz 2ch
Advanced Copywriting Strategies for Online Sales
Advanced Copywriting Strategies for Online Sales 885MB | Video: AVC (.MP4) 12808x720 25fps | Audio: AAC 44.1KHz 2ch Genre: eLearning | Language: English
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3 Copywriting Improvements to Increase Sales | Persuasion techniques in advertising and copywriting
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