The Ultimate Content Marketing Certification Training

Section 1: Try out Free Sample Video Lecture 1

Try out Free Sample Video

10:42Section 2: Building Your Content Marketing Strategy Lecture 2 49:30

Building content is a huge undertaking and it all starts with your content strategy. In this session youll learn how to create your content marketing strategy to ensure that your overall marketing objectives are aligned with the content you will be creating.

Lecture 3

PDF - Content Marketing Strategy

31 slides Quiz 1

Quiz # 1 - Content Marketing Strategy

5 questionsSection 3: Keyword & Market Research for Content Marketing Lecture 4 44:12

Keywords are the cornerstone of search engine marketing. Generating content ideas can be tough as you are not sure of customer intent. Thats here keyword research can help you find out the intent of your target audience through keyword research and other market research ideas. In this session, youll learn how to go about conducting keyword research, looking at other market research ideas to create the content that your customers and prospects are searching for.

Lecture 5

PDF - Keyword Research Ideas for Content Marketing

35 slides Quiz 2

Quiz # 2 - Keyword Research for Content Ideas

5 questionsSection 4: Persona Based Content Marketing Lecture 6 24:04

Personas are user archetypes that can be used to create content to target your audience. Content marketing using personas can bring precision to your content creation efforts and is often critical in guiding the future direction of your content marketing strategy. In this session, youll learn all about ho to go about creating content based on your customers persona so your content is consumed by the right type of audience.

Lecture 7

Persona Based Content Marketing Presentation PDF

34 slides Quiz 3

Persona Based Content Marketing

5 questionsSection 5: Content Marketing For Social Media Lecture 8 45:00

Social Media sites like Facebook, Twitter, Linkedin and others can help in distributing your content and reach a much wider audience. That said, the content type on each social media network can vary and so it is important to have a content strategy for social media sites. In this session, youll learn about the specific content marketing strategy and tactics that youll need to implement on social media and how it can do wonders for your content distribution.

Lecture 9

PDF - Social Media in Content Marketing

122 slides Quiz 4

Content Marketing for Social Media

5 questionsSection 6: Content Marketing For SEO Lecture 10 49:40

Content is King and may have become overused but the role of content building and content marketing has changed over the past few years. After its recent updates Search Engines Google has started weighing heavily towards original content. But how do you go about that original content that is liked by search engines and human visitors? That is what we will learn in this exciting content marketing for SEO session. We will also look at strategy steps that are needed to create a content creation process. Finally, we will learn how to optimize the content for optimal visibility.

Lecture 11

PDF - Content Marketing for SEO

63 slides Quiz 5

Content Marketing for SEO

5 questionsSection 7: Content Marketing for B2B Lead Generation Lecture 12 42:47

B2B customers remain aloof from vendors for a majority of their buying process. Helping buyers find your company and convincing them to share their interests is a challenge as the online noise level continues to rise. Creating content for contents sake wont get the job done. It takes high relevance and targeted insights to attract the attention of the right buyers and get them to see the value of initiating a sales conversation. In this session youll learn how to effectively make this happen by taking a multi-channel content marketing approach that influences buying conversations in your favoreven when your company is not in the room.

Lecture 13

PDF - Content Marketing for B2B Lead Generation

26 slides Quiz 6

Content Marketing for B2B Lead Generation

5 questionsSection 8: Visual Content Marketing - Instagram, Pinterest, and Images Lecture 14 48:37

Creating compelling visual content increases user engagement and also results in more content shares. The phenomenal traffic surges on sites like Pinterest, Instagram and others further indicates how an increasing number of marketers are using visual content as part of their overall content marketing strategy.

Lecture 15

PDF - Visual Content Marketing

68 slides Quiz 7 5 questionsSection 9: 5 Keys To Successful Content Marketing Lecture 16 49:30

There are many factors that goes into building a successful content marketing program. But there are some must-haves elements that is part of every content marketing strategy. In this session, you will learn the 5 Keys to successful content marketing and how to get the most out of it.

Lecture 17

PDF - Keys to Successful Content Marketing

36 slides Quiz 8

5 Keys To Successful Content Marketing

5 questionsSection 10: Building Content Marketing Team In Your Company or Outsourcing Lecture 18 43:45

In content marketing, its all about execution! An important decision in this process is to determine the resources you will have at your disposal including your writers and wed designers. In this session, you will learn the best practices and pros and cons of whether you should outsource your content marketing or build a team in-house.

Lecture 19

PDF - Building Content Marketing Team In Your Company or Outsourcing

47 slides Quiz 9

Building Content Marketing Team In Your Company or Outsourcing

5 questionsSection 11: Data Driven Content Marketing Lecture 20 48:58

Content marketing can be dynamic in nature with real-time data inputs that can help you decide what content type is working better compared to others. Attend this session as our expert, Kaila Strong, explains how you can use data to drive your content marketing program and what data sources should be put into use. Get ready to be blown away with some data driven content!

Lecture 21

PDF - Data Driven Content Marketing

21 slides Quiz 10

Data Driven Content Marketing

5 questionsSection 12: Content Marketing Training Wrap-up Summary Lecture 22 11:10

Final Content Marketing training wrap-up summary video. In this video, Bob Tripathi of Instant E-Training goes through all the fine tips and insights learned from our 10 lecture content marketing series.

Lecture 23

PDF - Content Marketing Training Wrap-up Summary

11 slides Full curriculum




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