What is The Social Customer?
10 Insights into The Social Customer
Understanding The Social Customer
Influence: Understanding the New Rules
Earned Media (recommendation) is governed by the Social Code
Paid vs Earned Media (Graham Brown explains)
All Meaning is Created Offline
EXERCISE:
Effective youth marketing means increasing customer touch points. That means marketing doesn't just happen before a sale. It also happens after the sale in customer service. It even happens before the product exists during the innovation stage. Strangely, innovation and customer service are mosty treated as cost centers. That's certainly how the best companies have done it.
Help us drive this point home. Share with us about a memorable experience youve had with the customer service people of a mobile company. Could be a positive or negative experience. How did you feel after the conversation? Did you do anything differently because of it?
write your answers in the Comments section below
The Food Truck Movement in LA
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Threadless helps connect the disconnected
Open to Discrete Tools: Trends in Teen Mobile Usage
Everything can be a Social Tool
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Cigarettes: a common Social Tool
The role of anthropology in discovering Social Tools
Understanding Content VS Context is a key part in understanding Social Tools
EXERCISE:
BlackBerry is not a phone, it's a BBM device. iPad is not an E-Reader, it's a babysitting device. We don't buy stuff, we buy what stuff do for us.
What about you? List the gadgets that you own. Tell us something that you do with your phone or other gadgets which is unique or different from the norm.
write your answer in the Comments section below
Discover one of the timeless truths about marketing and the true value of your product in the eyes of your customers
Content vs Context (from the Youth Marketing Handbook)
EXERCISE:
When brands become a Social Tool, it becomes a tool for youth to gain a sense of Significance and Belonging. If it's a powerful enough Social Tool, communities may form around it.
A competent youth marketer can easily spot these communities. Can you?
Tell us about one or two real-life interest groups in your neigbourhood, or city, or country. Whats unique and interesting about them? What objects or tools do they use when they come together?
share your answers in the Comments section below
In this lecture we will be covering how young customers elevate products into becoming social tools.
The Attention Economy means a shift from Paid Media to Earned Media. Find out the most important question youth are asking when interacting with your brand story. Discover the first steps your company can take towards Earned Media.
Graham Brown takes a look at Red Bull's Marketing
Udemy no longer allows us to play these videos directly in the platform so please click the link provided here under "supplementary material" to watch the video
Udemy no longer allows us to play these videos directly in the platform so please click the link provided here under "supplementary material" to watch the video
Are Teens Leaving Facebook?
Why Facebook is not enough for teens
Design vs Social Thinking
Making it pink doesn't make it a Social Tool for women
Why Creative Agencies Suck
In this lecture we will introduce a new outlook to youth marketing where youth are your partners in the process and not the destinations of a campaign.
EXERCISE:
The fact that some people are willing to pay to AVOID seeing advertising should be a clear message that most of the time marketing campaigns are things that we--at best--barely tolerate.
Are there any marketing activities that brands do that annoy you? What are they? Why do you find them annoying? How do you react to such marketing activities?
write your answers in the Comments section below
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10 Key Youth Marketing Concepts Explained
In this lecture we will cover why brands are finding it harder than ever to gain the attention of young consumers.
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EXERCISE:
Trying to win youth attention may actually cost you the youth market. The game is not about getting the most attention anymore. It's about focusing on the things that matter. What are these things?
Discover them yourselves:
Go back and remember your most recent mobile purchase. What brand and model was it? Share with us what steps you took and the thought process behind each step that led to the purchase decision.
write your answers in the Comments section below
A look into the fundamental social drivers behind youth behavior and key concepts such as content interchangability.
Fragmented Youth Attention Economy
In this lecture we dispel the myth that youth are brand conscious and reveal what it is that youth really care about.
EXERCISE:
Youth don't "love" technology. Youth use gadgets like mobile phones more intensely because compared to adults, youth have bigger social needs to fulfill. Previous generations also had the same social needs but use different social tools to fulfill them.
How about you? What technology did you use in your younger days and why did you use it?
write your answers in the Comments section below
So You Think You Know Teens?
The 7 Secrets of Student Marketing
In this lecture, we will reveal how successful youth brands have assimilated and benefited from disruptive technology or product or innovations.
How can Auto Reach Youth Through Customer Service?
In this lecture we will be talking about which customer segment you need to focus on the most.
EXERCISE:
One of the key starting points for youth marketers is to understand that they need to focus on FANS. Every brand has Fans and each Fan are fans for different reasons.
Do you see yourself as a Fan of a brand, maybe a mobile handset, or service provider, or app? Tell us which one. How have you shown your affection as a Fan of this brand?
write your answers in the Comments section below
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Ghani Kunto and Graham Brown of mobileYouth discuss the biggest internet fandoms and what youth marketing brands can learn from Star Wars, Star Trek, Harry Potter, Twilight, and Pokemon.
Build a Beachhead or Perish
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How do Apple, Amazon and O2 create Fans?
How to Youthsource Like Ford
Teens: Instagram's Growing Vocal Minority
Graham Brown, Founder of mobileYouth
Tom Ryan, CEO of Threadless
Vipe Desai, Director of Marketing Monster Energy
John Waraniak, VP of Technology of SEMA
Roman Tsunder, Cause Marketing
Nancy Lublin, DoSomething.org
Gregg Witt, Premise Immersive Marketing
Ian Calvert, Instant Grass
Influence: A Marketer's Handbook
Fans: from Liked to Loved
Youth marketing is a term used in Since social and youth marketing are trying to head One car dealer explains: "Sometimes, the child literally is our customer.
The Social Customer and Youth Marketing - My Education Path
The Social Customer and Youth Marketing. $47 Closed How to create a compelling Customer Experience for GenY and Millennials by better understanding their Social
Social Marketing Syst Rev FINAL - Ministry of Youth ...
What Works in Social Marketing to Young People? youth social marketing suggested tobacco price increases contributed to the success of the
Social media marketing and the youth | 2012 trends
The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will Social media youth Social customer
Youth Marketing | What is Youth Marketing?
What is Youth Marketing? Youth marketing is any marketing encourage participation in their social with the youth of the future is to get a degree in
Youth Social Marketing Toolkit - CA PTC
Youth Social Marketing an overview of how agencies with limited financial resources can develop a social marketing campaign that reaches youth and young
Youth Marketing Academy: The Social Customer
De grootste cursuszoekmachine van NL: 49.000 cursussen, trainingen, workshops en opleidingen. Directe links naar 2.400 cursusaanbieders. Geen poespas, gewoon snel de
Learn how to | The Social Customer and Youth Marketing ...
YouTube Piggyback Method Unlimited Cheap Traffic; The Right Fit Meditation for Every Moment; YouTube Ranking Strategy Secrets Marketing Course
Youth Marketing THE SOCIAL MARKETING BLOG
Digital Media, Online Privacy, Social Media, Youth Marketing Tagged With: Digital Media She has been blogging about social media marketing since 2007
China's Rising Retail Market - Businessweek
Customer Support. Americas +1 212 318 2000. Europe Another key to winning the hearts and wallets of Chinese youth is launching marketing campaigns to which they