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Social Media Marketing 2015- The Complete Certificate Course

Section 1: Introduction to this course & social media Lecture 1 01:43

Welcome from Calum Brannan and Vivienne Neal to the Certificate of Social Media Marketing course.

Lecture 2 04:10

Social media is more than just a marketing tool. Learn about the widening scope of social media.

Lecture 3 04:03

There's a big old world out there. Social media is helping it to change for the good of everyone. Find out about the revolution in this insightful lecture.

Quiz 1 5 questionsSection 2: Your Social Media Strategy Lecture 4 05:10

A solid strategy is the key to social success. Do you know where you stand on the social media journey?

Lecture 5 04:47

A vision, some goals and whole lot of hard-work are the key to a social strategy.

Lecture 6 07:32

Not conducting a social audit is like heading to the beach without checking the weather.

Lecture 7 04:11

So much social, social everywhere. Where do you begin?

Lecture 8 03:52

Before you start on the cool stuff, a few final words of wisdom :)

Quiz 2 5 questionsSection 3: Getting started with the social networks Lecture 9 16:25

The getting started guide to Facebook. Worth a watch even if you're already an expert. It includes the latest stats and insights.

Lecture 10 16:29

The getting started guide to Twitter. Please do watch It includes the latest stats and insights.

Lecture 11 07:45

The getting started guide to Youtube. You may know it all, but give this video a watch...

Lecture 12 09:27

The getting started guide to Google+. Worth a watch even if you're already an expert. It includes the latest stats and insights.

Lecture 13 07:47

The getting started guide to Instagram. It will be over in a snap, give it a watch even if you're an insta-expert. It includes the latest stats and insights.

Quiz 3 9 questionsSection 4: Social Media Content Marketing Lecture 14 03:51

Is content marketing the same as social media?

Lecture 15 02:13

Learn the 5 types of lovely engaging content marketing

Lecture 16 01:40

Hey you... this is what you should and shouldn't do!

Lecture 17 03:24

Planning. It has just got to be done.

Lecture 18 01:35

Can content marketing save you time and money with your customer service?

Lecture 19 03:26

Recruitment... how can you spice it up?

Lecture 20

Content Planning Template

Text Lecture 21 3 pagesSection 5: Facebook - What you need to know Lecture 22

Facebook: The Content Mix

04:30 Lecture 23 01:38 Lecture 24 02:34 Lecture 25 01:13 Lecture 26

Moderation & age/country restrictions

01:00 Lecture 27 01:52 Lecture 28 01:59 Lecture 29 08:12 Lecture 30 Text Lecture 31

Case study: Innocent Drinks

Text Lecture 32 2 pagesSection 6: Twitter - What you need to know Lecture 33 03:41 Lecture 34 01:32 Lecture 35 02:32 Lecture 36

Following Do's and Don'ts

02:40 Lecture 37 01:00 Lecture 38 01:21 Lecture 39 01:44 Lecture 40

Case Study: Tommy Hilfiger

2 pages Lecture 41 Text Lecture 42 Text Lecture 43 TextSection 7: Google Plus: what you need to know Lecture 44

Google Plus: The Content Mix

03:05 Lecture 45 02:20 Lecture 46

Using and managing circles

04:05 Lecture 47 02:50 Lecture 48 2 pagesSection 8: Social media automation Lecture 49

Introduction to automation

01:36 Lecture 50

Engaging content - part 1

01:38 Lecture 51

Engaging content - part 2

02:46 Lecture 52

Guide: When to use Social Media Automation

2 pages Lecture 53

Scheduling and multiple network posting

02:22 Lecture 54 Text Lecture 55 01:03Section 9: Blogging - what you need to know Lecture 56

Why blog and considerations

06:00 Lecture 57 02:06 Lecture 58

Creating a Wordpress.com site/blog

01:18 Lecture 59 05:04 Lecture 60 01:42 Lecture 61

Winning with Blogging - Download

7 pagesSection 10: Other social networks and channels Lecture 62

Blab.im - quadalogues and reblabs

15:09Section 11: Workbooks, templates and downloads Lecture 63 6 pages

Print or make notes based on this document during section 2

Lecture 64

Social Audit - Name Variations Brain-storming sheet

1 page Lecture 65

Social Media Audit Spreadsheet Template

Text Lecture 66

Social Media Strategy Template

3 pages Lecture 67

Social Media Playbook Template

4 pages Lecture 68

Guide to which social networks to use

8 pages Lecture 69

Social media branding and image guidelines

2 pages Lecture 70 2 slides Lecture 71

Further Strategy Resources

TextSection 12: Additional case studies Lecture 72

Case study: Dove Cosmetics

Text Lecture 73 Text Lecture 74 Text Lecture 75 2 pages Lecture 76

Case study: Ford [Instagram]

Text Lecture 77

Case study: H&M [Instagram]

Text Lecture 78

Case study: Jamie Oliver [Youtube]

3 pages Full curriculum




Social Media Marketing 2015- The Complete Certificate Course
SO ME Academy is the UK's leading social media training organisation. We have taught over 29,000 students and continue to keep our courses relevant and up to date.

Social Media Marketing 2015- The Complete Certificate Course
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Course Description THE MOST COMPREHENSIVE SOCIAL MEDIA COURSE ON UDEMY - Fully updated during May 2015. You will receive a Udemy and SO ME Academy Certificate.

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