Put Together Your App's Marketing Materials

Section 1: Introduction Lecture 1 00:28

In this course, you'll learn how to create app marketing materials for a tiny budget.

Lecture 2 Text

This section will introduce you to the concept of mockups and app demo videos, fundamental stones of your app marketing strategy.

Lecture 3 Text

Useful resources that we'll use throughout the course. Included are examples of the final results.

Section 2: Images Lecture 4 03:39

How to create beautiful mockups for your app in a few seconds.

Lecture 5 02:32

Most image mockups are square. In this tutorial, you'll learn how to crop them and resize them to use as banners on your website or social media covers.

Lecture 6 03:18

Instructions on making images in wide format with text on them, to use as banners or hero images on websites.

Section 3: Videos Lecture 7 05:55

App demo videos are the soul of your marketing strategy. In this lecture, you'll learn how to make an app demo video from start to finish, with voiceover and music for a tiny budget.

Lecture 8 05:56

In this video, you will learn how to edit your app demo video using iMovie, which is a free program that comes with Apple's OS X.

You can use a similar process for any video editing software for Mac or Windows.

Section 4: Landing Page Lecture 9 02:56

Some pointers on how to design an effective app landing page.

Section 5: Glossary of Terms Lecture 10

Glossary of Terms and Summary

05:21 Full curriculum




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