My name is Andrew McCauley and Im excited to be sharing all of this LinkedIn information with you. This LinkedIn module is going to be quite large because there are so much stuff that we can cover with LinkedIn. And I just want to just touch on this video about all of the possibilities that we can use LinkedIn for in our daily lives whether its for an entrepreneurial business, whether its for a larger business with a number of employees or whether its just for you looking to help yourself get a better job out there in the worldwide workforce.
I want to give you an overview of what youre looking at as far as the Home Page is concerned on LinkedIn and how you can use each of these tabs as you grow your business. Now one of the things I do want to mention is that were going to go deeper into each one of these later, I just want to give you the big picture overview so you can see where were heading and each video Im going to give you certain little tips and tricks not only just how to use it on LinkedIn but also how to use it for your business and some of the tips and tricks that Ive learned to maximize the results that you can get.
The profile that you create on LinkedIn is very, very important. In fact its so important that LinkedIn think its necessary to show you exactly how much percent of the profile you are yet to complete in order for you to have 100% complete profile. So I thought we may as well start from the very beginning and setup a brand new account and this video series, youre going to see how we grow this particular account to be 100% complete and all of the other additions and benefits that we can do so that you can fire through and make sure that your account exactly how you needed to be setup.
Here is a new profile and the layout of the new profile. You can see LinkedIn are making it very picturesque so that there is a lot more images involved now with profiles than it ever was before. We go into how to make your profile special
Establishing your profile is one of the most important steps and I really cant tell you enough how important it is to get this profile right. So lets move on and check out where were at with our profile.
Lets start to look at a bit more of the profile and the aesthetic parts of the profile and how you can really enhance your images so that people are looking at your profile and getting a really good overview of who you are. Now when youre in the profile section underneath the View Profile, LinkedIn will be asking you to improve your profile. So you can click on the blue button, its going to offer suggestions of what you can improve.
Two more little features that I really want to show you about your profile and that is the actual public URL that people can see or find you by. Now by default, LinkedIn will give you a series of numbers at the end of LinkedIn.com/in to designate who you are. Now you really want to make sure that youre changing that to reflect your name.
The next part of your profile is pretty important and thats called the summary part of your profile. The summary gives a brief overview of exactly who you are and what youve done. This is the fourth place that you want to make sure that you keywords are inserted in the summary.
Now as you move through and start to fill in these different sections of your profile, youre going to notice that on the right-hand side, there is either a call to action for you to fill in specific part of your profile or you may have some recommended other bits and pieces that LinkedIn are asking you to do.
A few more aspects of the profile that I just want to touch on and thats the personal aspects of it. This is also part of the strategy of having your profile right
This part of the video is all about recommendations. We discover what are recommendations and why are they important. Recommendations are essentially people who either recommend you and your good work, so you can put that in your profile or people that you recommended who have done some good work.
Its quite important to make sure you get this right, because if you dont get this right, You could be opening yourself to exposure that you may not want. So lets have a look at Privacy Settings and hwo to set them up properly.
Email Preferences. Now this is going to be important for you particularly as your network grows. When you start getting a lot of connections youre going to start getting a lot of emails and it can be overwhelming.
In this section here were going to look at the third tab in the Settings area and that is the Groups companies and applications. Selecting your Group Display Order, well find out that you can actually join 50 groups in LinkedIn.
Section 2: Privacy Settings
Groups is one of the most powerful aspects of LinkedIn, I really believe, and the thing about groups is that you want to start getting involved with groups but not just joining them and just sitting there as a spectator but really getting involved. Getting involved with the discussions that are out there, post some questions, answer some questions that people are posting about but really get yourself found as the authority in your industry and the thought leader that you. These groups are where people that really make a difference hang out and they want to know who is moving and shaking in their industry and if you can really work out how to use groups properly, you will be amazed.
In this video we are looking at the components of a group and in this video its discussions.This is where the connections are made.
If you are in the market for a new job, or even a new contarct for work, then the Jobs tab is an awesome place to start.This is not to be confused with the Jobs section in LinkedIn Proper
In this final video about groups and the tabs inside groups we are going to look at the search tab. Now, you expect what a search box would do, it would let you search the entire group for different discussions, members and promotions and so on and so on. We take a closer look at how to use this for your benefit.
Once you have worked on a group and you have been involved with a group for a number of weeks, then its probably time to start creating your own group and creating a group is one of the most powerful things you can do on LinkedIn
Jobs are a good feature if you are a relatively large organization and you want to look for job applicants regularly or even if you have just got a role that you want filled, its an awesome way to find people who can fit that role. Lets have a look at that closely.
LinkedIn Inbox is for messages that come through but its not only just messages that come through like an e-mail, Its also for notifications as well. we dive into both of these features in this video
Section 4 Quiz: Jobs, Inbox and Company Pages
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