Course Requirements and Expectations
In this lecture, I talk about three questions you need to ask yourself before you even start a blog:
- Why are you starting a blog?
- Who is your target audience?
- What do you write about?
You have two homework after this class:
- Create a sketch persona of your target audience
- Write down a list of what people see you as an expert at and what you aspire to be an expert at.
Note: if you have previous experience with WordPress, you can skip this lecture.
In this lecture, you learn what Wordpress is.
Note: if you have previous experience installing WordPress, you can skip this lecture.
In this lecture, you learn how to install Wordpress.
Here's a link to installing Wordpress on Site5: http://kb.site5.com/control/siteadmin/sa-software/siteadmin-how-to-install-wordpress/
If you bought your domain with Namecheap, use this guide to point your domain to Site5: http://kb.site5.com/dns-2/custom-dns-name-servers/namecheap-how-to-change-your-dns-nameservers/
If you bought your domain with GoDaddy, use this guide to point your domain to Site5: http://kb.site5.com/dns-2/custom-dns-name-servers/godaddy-how-to-change-your-dns-nameservers/
In this lecture, you learn how to navigate through the Wordpress dashboard and navigation.
In this lecture, you learn how to:
- Change your Wordpress theme by finding one provided by Wordpress
- Upload a theme you bought from Wordpress theme online stores like www.themeforest.net or download for free from the Internet
- Activate your Wordpress theme
For paid premium Wordpress themes, you can go to Theme Forest, Elegant Themes, Theme Fuse.
For free Wordpress themes, you can just Google "free Wordpress themes."
In this lecture, you learn how to:
- Modify your Wordpress theme through the Customize tab
- Add new widgets to your blog
- Change the way your blog's appearance through the Appearance tab
To learn more about Wordpress widgets, you can go to the widgets guide of wordpress.org: http://codex.wordpress.org/WordPress_Widgets
In this lecture, you learn how to:
- Find new plugins
- Install new plugins
- Install the necessary plugs to grow your blog's monthly readership
Here are plugins to grow your blog's monthly readership:
- Akismet
- All-in-one SEO Pack
- AutoChimp
- Broken Link Checker
- Buffer My Post
- Disqus Comment System
- Google Analytics
- Google XML Sitemap
- Related Posts Thumbnails
- Twitter Facebook Social Share
In this lecture, you learn how to:
- Install a third-party tool through the Wordpress editor
- Edit the HTML, CSS, PHP, and Javascript source code of your Wordpress blog
- Be very careful when you're in the editor section of your blog. Only go there if you know what you're doing or if you have clear instructions
Here are a few options for your popup tool to gather email: SumoMe, Pippity, Ninja Popups
Congratulations on getting this far! This section was probably the most painful part of this course. In this section, you learned how to:
- Figure out the Why, Who and What of your blog
- Install Wordpress
- Navigate through the Wordpress dashboard
- Change, upload and modify your theme
- Install new plugins
In this lecture, you learn how to write interesting blog posts by:
In this lecture, you learn how to:
- Create a new post
- Delete a post
- Schedule your blog for a future date
- Use the All In One SEO plugin to make it easy for Google and other search engines to find your blog post
- Change the permalink of your blog post globally or on a post-to-post basis
In this lecture, you learn how to:
- Write for your target audience and NOT for a University professor
- Keep your sentences and paragraphs short, simple and specific
- Make sure that you use at least one image
In this lecture, you learn how to:
- Create a marketing game plan for your blog
- Figure out two to three marketing channels that you're going to post each of your new blog post
The Google Docs that I used for this lecture can be found on this link. I've also attached it on this lecture as a supplementary material.
In this lecture, you learn how to:
- Figure out who are your industry's influencers
- Appeal to influencers to become your advocate
- Start a conversation with influencers through their blog and other social networks
- Find out the email address of influencers and how to send them an email to get their feedback
The Google Docs that I used for this lecture can be found on this link. I've also attached it on this lecture as a supplementary material.
In this lecture, you learn how to grow your blog's monthly readership:
- Having a mailing list through MailChimp or Aweber
- Thanking those people who share your blog
- Being helpful to your target audience outside of your blog (Quora, StackOverflow, etc.)
Here are links to mailing list managers MailChimp, Aweber
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