How to Become a 27-Time #1 Int'l Bestseller

Section 1: Introduction Lecture 1 05:07Section 2: Plan Lecture 2 03:48

Clear Vision: Success comes from having a clear vision.

• What are your BIG goals for the book?
• What do you want it to achieve by launching this book?
• Who is going to buy your book?
• An epic launch will do what for you?

Answer these questions and you'll be able to define what success is. Getting clear on this is important because by knowing what it is, you'll better be able to set up your launch for success.

Map & Timeline: Step by Step.

• Set a date.
• Map out milestones. (Month by month, from the 30,000 foot level)
• Within each of those will be many individual tasks. (Don't be overwhelmed)
• Take them one step at a time.

Business Plan: How do you capitalize on your success?

• How are you going to make money?
• What is your platform?
• What comes after this book?
• Where do you want to be in 3 years? Ten years?

Lecture 3 04:19 Lecture 4 05:08

These are the questions you need to answer before you write anything.

These are going to help shape both your launch as well as the writing process. Before writing your book, you want to make sure that it is something that will sell again and again. Answer these questions and write them down. I will make your marketing so much easier in the future!

1. Does your book create value for people?
2. What specific value will people take away from your book?
3. Will anyone care about this book (not for you, but for themselves)?
4. Who will your book appeal to? (Age, Demographics, write to that audience. Don't be afraid to adjust.)
5. Why will they care about your book?
6. Where do those people get their media from? (We want to get your in front of that audience.)

Action Item:Write these down! It's important for marketing later!

Overview of the Writing Process:

1. The Big Idea (Down to one sentence)
2. Outline
3. Create Layout (Evernote/Scrivener)
4. Write Individual Sections
5. Compile
6. Fix Flow & Verbiage (This is the difficult part of the process, but don't worry there are people out there who can help and we will introduce you to them)

Lecture 5 02:40

You can save yourself a TON of time writing if you have a clear vision up front.

Write down the summary of your book in:

• 1 page What are the key messages, story and flow? (Get Feedback)
• Then reduce that to 1 paragraph. What is the elevator pitch for the book? What is the idea you're going to share? (Get Feedback)
• Then get that down to 1 sentence. (Get Feedback) This is important. For example, my 1 sentence about my book was: What true wealth is and how to obtain it. That's what the book is about! If you can trim down your message into 1 sentence, it will make the marketing simple.
• Review, Edit, Repeat

The key for each step here is to get feedback on your big idea. Will there be an audience for it? Get input up front so that you don't go down a dead-end road.

Action Item: Create a detailed outline and get feedback. (What is the flow?)

This outline will be broken down into pieces and you need to write down the Big Idea for each of them:

• Unit
• Chapter
• Section
• Sub-Section

Lecture 6 08:33

Nobody does this, but you should! You should write a press release BEFORE you write and also right before your launch.

Here's why:

1. Before you write your book:
   1. By writing the press release before you create your book, you get a clear vision for the purpose of the book and what makes it unique. Some of the greatest companies in the world do this. Before they spend time and capital creating a new product, they write the press release and see internally if it is a good enough idea before they go through with it.
2. Before your launch:
   1. Now that you're ready to explode, it is time to get your book in front of millions. The way that you do that is access big outlets. Writing a press release and publishing it to many media outlets could open up a few big doors for you!

Show how your exciting new book will solve people's problems in a new way. What interesting about it and what makes it stand out. Highlight the media angles and use what will grab them. Include your personal story and why YOUR message matters. Finally, include your contact information. (Remember your back end systems matter. Websites, email, etc.)

Action Items:

1. Write a press release before you write your book.
2. Get it in front of peers and get feedback. Is the idea solid enough? Is it hitting pain points? What makes it different? (This will help refine your message and make the writing process much easier!)

Lecture 7

One Thing to Do That Few Do

02:59 Lecture 8

Your Timeline: Mapping Out an Epic Launch

Text Lecture 9 01:43

This is what it's all about:

1. How are you going to make money? (Books Sales + Product? Speaking? Membership site?)
2. Is your business ready for an influx of people? (How are you going to capture your audience, turn them into customers and keep that momentum going)

Here is a strong suggestion: get your business up and going BEFORE you launch. You are going to be bringing in a ton of people that want more. They are hot and ready to buy, so be sure to keep them in motion into your funnel and offer a product.

Books make money, but they are best as a lead to higher end products! Use it as such and you'll have a 6 or 7 figure business in no time!

Here are 8 great ways to make money from your epic launch:

• Book sales
• AudioBook
• Coaching/consulting
• Training course
• Membership community
• Events/conferences
• Speaking
• Affiliate sales/partnerships

Build your following. Even if it is 10 people, get something started! It is a great idea to have a funnel that you bring people in and lead them to your product.

See the Resources for this lecture to get your 6-Figure Business Calculator.

Lecture 10 04:11

Having your own business is a no-brainer in my personal opinion. Once you start making money, you'll definitely want to have an LLC or S-Corp up and running to take advantage of the tax benefits they provide. Here are some of the many benefits of creating a business:

• It's more professional if you have a business entity, it makes things feel real and professional. We have to do the small things to make sure everything about our books are professionally done because it makes a difference!
• Tax breaks you get to write off expenses used to make your book/business a success. So, you ultimately pay less in taxes and keep more money. This can make a HUGE impact once your book business or other business is making good money, which it will.
• You can scale it you have success with your book launch and you have your own business? Guess what: your friends and peers will want you to help them with theirs. Now you do since it is so easy for you now, and that is another stream of income.
• You're protected if there is a lawsuit or a problem, you want to be protected. Having a business entity keeps your personal name/credit/reputation out of it much more. You never know, so be careful and protect yourself. It doesn't matter until it does and when it does you'll be more than happy you've taken the proper steps.
• It's a mindset there is something with having your own business that internally makes you start to think and act like a business owner. If you don't have a business, it is a hobby. Go pro!

Here are some great resources for starting your own business:

Lecture 11 05:23

Action Item: Download and Review the Checklist

• Idea for book
  • Discuss ideas with peers ensure interest, get feedback
• Identify goals: money, platform, leads, credibility, expertise, etc.
• Outline book: flow, chapters
  • Write key message (1-2 sentences) of each major section and chapter
  • Get feedback on flow
  • Work and rework flow so that it makes sense, is clear and unique
• Answer questions about the book:
  • Who will your book appeal to?
  • Why will they care about your book?
  • Where do they get their media from?
  • Does the book create value for people?
  • What specific value will anyone take from the book?
  • Why will anyone care about this book?
• Write press release
  • Share with peers for feedback
• Update chapter outline and flow
• Set a date
• Map out timeline
• Identify your business: How are you going to make money?
  • What needs to happen before launching? Add to timeline map.
• Start a business entity (not required)

Section 3: Production Lecture 12 02:26

• Production Overview
• 2 Types of Costs You'll Incur & How Much to Spend
• 5 Keys to the Perfect Title
• 6 Ways to Test Your Perfect Title & Cover
• The SEO Hacks That Can Make Your Book Timeless
• The World Will Judge Your Book by Its Cover: What You Need to Know
• Making the Perfect Product: Don't Skip This Step!
• The Layout Used by New York Times #1 Bestsellers
• More Than Just Kindle
• Your Production Checklist

Lecture 13

2 Types of Costs You'll Incure

13:19 Lecture 14

A Professionally Formatted Book

01:41 Lecture 15 13:48

The perfect title does one thing: captures the attention of your reader. Your only goal is to have them look at your book longer. Then, your subtitle puts the finishing touch on them and make them a buyer.

How do you come up with the perfect title? Brainstorm, edit, repeat. You want to go back to your main message (your 1 sentence summary) what is your book about. Now, how can you make that as appealing as possible?

Here's what you want to create 5 keys to the perfect title:

1. It grabs attention plain and simple, this is the most important thing.
2. It's memorable
3. It gives an idea what the book is about
4. It's easy to say
   1. It's short
   2. It's not problematic or troublesome for someone else to say (when they introduce you or tell their friends about it)
5. Bonus: It does well with SEO b/c it has a key word in it (i.e. Make Money, Live Wealthy make money is searched millions of times each month. By having it in my title, it has a huge impact.)

Here are other things to consider with your title:

• Identify a problem
• Give a tangible solution
• Give the results that someone will receive by reading your book
• Add social proof (especially in the subtitle)
• Call out an audience
• Be clear and simple

Lastly, you can take SEO into consideration and you also want to grab the domain of the book. I use WordPress hosting with GoDaddy and get 1 year for $12 and get a free domain with it! You cannot beat it!

Here's a summary of what you need to know:

Title: Intrigue (simple and powerful)Subtitle: Hook (be clear on who the book is for and how it can help; key words are bonus) Lecture 16 07:02

1. Do a survey

This is the best place to start. You need to brainstorm, so ask your audience or people that are familiar with your work for ideas. Give them your 1 page summary and get 100 ideas.

You can use this both for ideas as well as a test once you have some options in mind. I did both!

2. Use your launch team

Again, this is invaluable. Use your launch team for ideas but especially use them to trim down your list and test the options. Don't just get A/B/C/D get WHY they chose the option they did. This will help you understand what's important in your choices.

Lecture 17

6 Ways to Test the Perfect Title Continued

02:13 Lecture 18

The SEO Hacks That Can Make Your Book Timeless

Text Lecture 19 08:40

Here's the truth: the world WILL judge your book by its cover!

There is no getting around it. You have a split-second to convince someone that they need your book, and the title and cover are the only chance you've got.

Write this down: if you pay for one professional service, pay for a professional cover!

In addition to great, professional covers, here are some things that you want to look for when hiring a professional designer. They should give you:

• Numerous options
• Unlimited revisions
• 3D images of the book
• All covers: print (CreateSpace), Kindle
• Unique options

A great cover is one that:

• Stands out in Amazon there is a sea of choices. How does yours stand out?
• Large font this makes it easy to read as the thumbnail online is often so small. People need to read the tiniest of thumbnails.
• Shows more about what the book is about it should flow perfectly with your title. They should support one another.
• Clean & simple the less business, the clearer the messaging often is.

Once again, the greatest tool to test your covers are: PickFu.com (use code FIRST1000 to get 2 free A/B tests).

Here's another secret hack: build buzz by getting the crowd involved on social media to help pick your cover. One thing I've seen done well is have a split image of 2 covers and you say, I need help choosing my book cover. 'Favorite' for A & 'Retweet' for B. Thanks! then show the image of A and B covers. The simple ways to go viral!

Lecture 20 02:48

There are two things you need no matter how many times you go through your book!

1. Editor
2. Proof-reader

There are several different types of editors: there are content and creativeeditors that help with the high level flow, structure, story line and can also help a lot with the writing. Then, there are copy editors they go through line by line and help fix the smaller details. You may need both a high level and also copy editor, but

You definitely need a proof-reader!

The best one I can recommend is Lori Draft (her last name is Draft, so you KNOW she's a great fit). You can email her HERE to ask for a price (tell her I sent you). She is quick, GREAT, and all for a good price.

Lecture 21 02:39

Here is a great and cheap professional formatter that I've used numerous times. Be sure to tell him I sent you:

• Dwayne McMillan: dwayne@dwaynemcmillan.net

Check out your book shelf or the See Inside tab on an Amazon Kindle book and mimic the opening format of the bestsellers you look up to!

Potential Beginning Format to Use:

1. Editorial reviews/blurbs
2. Editorial reviews/blurbs
3. Title page
4. Copyright
5. Call to Action (join our community / get free gift / see the audiobook)
6. Blank
7. Dedication
8. Blank
9. Table of Contents

Lecture 22 07:53

There is more than just Kindle out there! You can quickly and easily add a print version. This brings in more income and makes it more professional.

You can also quite cheaply have your books printed professionally. Lightning Source and BookMasters are great options in addition to Amazon's CreateSpace platform.

Costs for printed books range from $2.50-3.50 + shipping.

Lecture 23 08:14

• Write the 1st draft
• Hire content editor: discuss flow, content, clarity, format
• Start launch team (5-20 people)
• Book title & subtitle
  • Brainstorm ideas
  • Gain feedback
  • Survey: feedback, ideas
  • Identify keywords: use Google Adwords & MerchantWords
  • Score titles (launch team)
  • Narrow list to 2-4
  • Test via PickFu
• Have book reviewed by 3+ people (target audience)
• Cover
  • Hire cover designer
  • Get 5 options for cover
  • Get feedback & revise
  • Test different fonts, colors & options
  • Get 3D images

• Create publishing company name
• Hire proofreader (final 2x)
• Finalize book
• Format
  • Hire formatter (Elance)
  • Mimic professional format (beginning & end)
  • Format in all ways: Kindle, PDF, CreateSpace, ePub, etc.

• Get books professionally printed (not required)
• Hire VA social media, images, odds & ends

• Create a website
  • Buy domain (short name) & hosting $12/year on GoDaddy.com
  • Set up pages: home, about (author & book), buy, email capture, contact (social media)
• Upload book to Amazon (5 days before launch)
  • Kindle (KDP) and Createspace
  • Set pricing high
  • Create the perfect page: editorial reviews, SEO, font tags, key words
  • Fill out Amazon Author page
• Create book trailer

Section 4: Pre-Launch Lecture 24 05:03

• Pre-Launch Overview
• A Team is Stronger Than an Individual: Who You Need on Your Side
• Where You Need to Be
• What a #1 Bestseller Website Looks Like
• Top Way to Capture Emails Pre-Launch
• What You Need to do with Your Websites to Take Advantage of Your Fame
• Take Inventory of What You've Got Before You Start
• The All-Powerful Blurbs: How to get GREAT blurbs
• How to Create Epic Buzz Leading Up to Your Launch
• How to Create Timeless Content to Use Over & Over Again
• How to Make 1,000 Messages Possible
• One Thing That No Self-Published Authors Do That Will Help!
• Why Your Launch Date Shouldn't Be Your Launch Date
• The Perfect Amazon Page
• Your Pre-Launch Checklist

Lecture 25 02:27

You need a team on your side for this launch that can give you feedback, ideas, votes, reviews and shares! Here is what I'd suggest:

• Create a private group of 5-20 people
• Add everyone to a private Facebook group
• Take only those that are serious about helping
• Give them free access, free books, bonus resources & have them be a big part of your launch!

Use them to help decide your title, cover, and any other details that you need feedback on. Plus, have them give shares as soon as your book is live and also share via social media the updates of your bestseller success!

Invite people into your Facebook Group properly!

See the Template on the Resources Page and start building an awesome community!

Lecture 26 04:55

Where is your audience? Where do they get their media? Go find them and get in front of them as much as possible!

Lecture 27 07:13

A #1 bestseller website contains the following:

• Professional image of you and the book front and center!
• A way to buy the book
• A great lead capture tool and way to get emails (LeadPages)
• Testimonials about the book
• About pages: you and the book
• Ways to connect with you on social media
• Ways to build anticipation/buzz: countdown, #1 bestseller status (27-time)
• Info about your courses
• Contact information

Some of the best web tools to use:

• LeadPages
• SumoMe
• Divi theme

Key pages of a great book website:

• Home
• About
• Buy
• Email capture (LeadPage)
• Contact (Social Media)

Lecture 28 06:36

Top 5 ways to capture email addresses:

1. Link from your book to your website
2. Give the book away for FREE (in exchange for email)
3. Do live events! (webinars)
4. Offer free membership
5. SumoMe

Lecture 29 03:16

The page that converts! (81% conversion rate)

Use this page to capture emails leading up to your launch!

Please see the Resources for some sample text that you can have as an auto-responder to their sign-up (also attach a PDF of your book): First 1,000 Email Auto-Response

How to set up your website before your launch

Your website traffic should (and will!) explode. So, you'll want to make sure that your website is prepped for that in your first week. Here's what you need to have ready:

• Have your best email capture tool up and ready!
• Have a great About page (top visited page)
• Have your best article front and center you want them to keep reading
• Have SumoMe operating as another way to capture emails
• Have your funnel set up so that when they do sign up, you keep them moving. (This is important!)
• Have an event coming up so that you can take the relationship to the next level and sell them a product!

Lecture 30 03:12

• Who do you know?
• What can you spend?
• Who could benefit from your book?
• Who has a big audience that you could connect with?
• Who can you count on for reviews?
• Who do you need to reach out to on launch day and when?

Keep a list of ideas, people and tasks to complete. I used Google Drive as it is easy to share folders with others (i.e. your launch team).

Lecture 31

The All-Powerful Blurbs: How to get GREAT blurbs

05:38 Lecture 33 02:32

You've created the content, now use it! And use it over and over again Here are 3 simple ways to do it:

1. Picture quotes create these and have them used over and over again via automated social media tools
2. Slideshare.net this is some fairly easy to put together that can get decent search traffic for months and months
3. HARO (Help A Reporter Out) this is a free service that connects people seeking information (reporters) with those that have it. If you see a HARO request on a topic that you have written about, just grab the text and send it in. I've had this happen countless times from other experts. They use the same information over and over again for different outlets to get their name out there as much as possible!

How to Make 1.000 Messages Possible

Canned Messages

Autoresponder

Streak for Gmail

In LinkedIn, you can message all of your contacts two ways:

1. Download all connection emails

Connections >> Keep in Touch >> Settings >> Export LinkedIn Connections

2. Message all connections directly

Connections >> Keep in Touch >> Sort By >> Last Name >> Select All

Lecture 34 08:17

Tools to use when determining your keywords:

• MerchantWords.com
• Google Adwords

Lecture 35 12:27 Lecture 36

How to Upload to CreateSpace

05:29 Lecture 37

Why Your Launch Date Isn't Your Actual Launch Date

02:25 Lecture 38

How Contact Amazon for Questions and Issues

00:54 Lecture 39

How to Setup & Use GoodReads

04:16 Lecture 40 11:55

Part 1

• Set up social media platform personal & book
  • All relative social media sites
  • Facebook pages personal & book
  • Facebook group for book (linked in book)
  • LinkedIn Connections & groups
• Google yourself & make sure search is properly set
• Start building buzz
  • Share images
  • Create unique hashtag
• Get blurbs/editorial reviews
• Share pieces of book content
  • Blog posts
  • Guest posts
  • Picture quotes
  • Slideshare
  • Email
  • Social media: LinkedIn, status updates, quotes
  • Video
• Part 2
  • Set up GoodReads account
  • Share book ahead of time in exchange for reviews
  • Set up email training sequence
  • Set up product launch
  • Schedule social media
    • Promotional sites & groups
    • Own accounts Buffer, HootSuite
  • Prepare website: email capture, good content
  • Schedule blog posts for next 2 weeks
  • Prep all emails for launch week
  • Schedule free promotion
  • Submit press release
  • Set up email vacation auto-responder
    • Change p.s. line to be about book, as well.
  • Do Reddit AMA
  • Get interviews: podcasts, blogs (schedule release for launch week)
  • Have 4-5 people buy Kindle version for 99 cents (then raise price)
  • Develop launch category strategy (use spreadsheet)

Section 5: Epic Launch Lecture 41 03:00 Lecture 42 16:59

Here are a bunch of things to do with Twitter during your launch:

• Change your image to your book
• Change your profile link to the Amazon page
• Use your book launch hashtags
• Automate your posts
• Jab, jab, jab right hook. Give great content, and then 1 out of every 4 Tweets, send to your book or to your site
• Create 3+ other accounts that will be promoting your book every 10-15 minutes using 10 most popular hashtags
• Top book hashtags to use during your launch: #kindle, #free, #deals, #amazon, #bookdeals
• Don't spam much with your main account

Lecture 43 02:21

Having a Facebook page is a necessary evil, but it isn't the best way to market your stuff. It's actually the most expensive and maybe least effective route. Here are the other ways:

• Personal page: posts on your personal page show up and get much more engagement than on business pages
• Facebook groups: this is the single best way to access tons of other people. Here is a list of dozens of Facebook groups to promote your book:Coming Soon (spreadsheet with over 100 promotional sites)
• Your own Facebook group: for most, it can be a great idea to have a Facebook group to send people from your book to. You want to continue that relationship with readers, so you can build a free (or paid) community around your book. Members of the group see your posts more often than from your Page.
• Facebook Ads: some people do these during their launch, but I think it's an expensive way to promote your book. It typically costs $2-3.50 per email sign up, so it's hard to recoup this with book sales. If you have a course, it makes sense, but if you're only looking for book sales, then this isn't your most cost-effective route.

Lecture 44 02:51

Here are some things you should do with LinkedIn:

• Be sure to add your book link to your website (as a publication)
• Change your title to #1 bestselling author
• Add all relative groups (up to 50): book groups as well as various target audience groups
• Increase your connections (easiest way is to go into groups and add connections through there)
• Endorse others on a regular basis (reciprocity)
• Create a Slideshare and add it to your profile

Lecture 45 04:07 Lecture 46 05:49 Lecture 47 04:43 Lecture 48 04:29 Lecture 49 03:41 Lecture 50 03:36 Lecture 51 00:57 Lecture 52 02:53 Lecture 53 1 page Lecture 54 06:12

The best Kindle prices we've found and use are:

• $0 use for short period to build massive momentum
• $0.99 use to boost sales and get to top of charts, then raise the price
• $2.99 this is the best price in general; it's low to where you should get a good amount of sales, but you actually make something off of it ($2) since the royalties are 70% of the sale for books priced $2.99-9.99
• $5.99, $6.99, $7.99 and $9.99 these all offer good royalties; when your book is 'hot', price them here and you'll rack up good margins! However, most books will lose steam at this price, so you'll want to lower the price back down as soon as it drops heavily in the charts.

The key with pricing is to fluctuate it with sales. You won't make much money at all by pricing at $0.99 or $0, but you need to use them to build momentum and move up the charts.

Lecture 55 06:37 Lecture 56

How to Get the Special Link for Reviews

01:42 Lecture 57 01:39

The three most important elements in Amazon's rankings are: recent sales, reviews (number and rating), and lifetime revenue from book.

During your launch, you have two jobs: 1) press send on all of your planned emails and social media outreach, and 2) get as many reviews as possible!

A few notes on reviews:

1) A review left on the Australia site doesn't go on the UK site or the U.S. site and vis a versa for all. They don't translate over.

2) Someone must have a credit card on file (i.e. a purchase) to leave reviews. This stops the bots in China from doing fake things.

3) Getting a detailed analysis and thoughtful review early is important and

4) It's extra important to say the positive reviews are helpful and the negative reviews are not helpful!

Here are several ways to get reviews:

• Launch team your launch team should give reviews as early as possible on launch day
• Family & friends reach out to everyone you can for reviews, especially those you are close with. The one thing to note here is: you can't get more than 1 review from someone with the same last name. So, be sure to have people with different last names leave a review. Amazon does what they can to protect against fake reviews, so this is one way.
• Private Facebook message friends asking people individually gets a MUCH better response rate than posting general requests. Connect with them weeks before your launch to just check in and see what they're up to as you don't want to come off as needy.
• Business peers getting reviews is difficult, but your business peers often understand this; they're great to reach out to and ask for a review
• Other authors review exchanges are another great way; the key here is to use a different Amazon account. Amazon will block the reviews if authors exchange reviews. So, I used a separate account that had a different last name than mine to leave reviews for several other authors. There are review exchange groups on Facebook and also some websites.
• Email p.s. line kindly share your book in your p.s. line of every email; we also said, Thanks for the support of Make Money, Live Wealthy. We're shooting for 100 reviews in the first week, so thanks in advance!
• Social media (especially Facebook) share how many reviews you've had and ask for that final push. Thanks so much for the support. We're at 42 reviews and are going for 50 by the end of this week. I would be SO appreciative if you took time to give a review here! Thanks in advance. :)
• Prizes give away prizes in exchange for reviews.
• Fiverr.com you can buy reviews in some places, like Fiverr.com

Lecture 58 03:00

Links to share:

• Amazon book link: use link with nothing past your id (should look like this: http://www.amazon.com/Make-Money-Live-Wealthy-Entrepreneurs-ebook/dp/B00PB3BKB4/)
• Review link: see video; should look like this: https://www.amazon.com/review/create-review?ie=UTF8&asin=B00PB3BKB4
• Free Kindle app link: for those that don't have a Kindle, they can get one for free here: https://www.amazon.com/gp/digital/fiona/kcp-landing-page/

See the email script I used for friends & family in the Resources

Check out the example Launch sequence emails in the Resources

After you have emailed your friends and family there will be a series of 3 emails that are essential for a successful launch.

• Email your list and give them instructions on how to download their free copy.

• By now you have some amazing success, so share it again with your list to make sure those who haven't downloaded it yet still can for free.

• Now you want those who missed the free download to buy your book for 99 cents and leave reviews.

Lecture 59 04:22

• Change book price
• Get reviews
  • Launch team
  • Private messages
• Email everyone
• Update p.s. line in all emails
• Change social media link to Amazon link
• Promote
  • Message all LinkedIn
  • Facebook groups
  • Twitter: hashtags
• Have interviews released
• Bestseller status
  • Monitor bestseller lists (screenshots)
  • Change categories as often as necessary
  • Raise price to 99 cents
  • Become paid bestseller
• Set up Twitter autoresponder
• Reach out to top influencers & websites

Section 6: Post Launch Lecture 60 02:14 Lecture 61

How to Write for the Biggest Websites in the World

02:58 Lecture 62 03:23

The quicker you find out who your audience is, the better! Here are several ways to find out who they are so you can directly market to them! The key is to listen to the wallets and don't assume you know who your audience is. Often times, we're wrong on that (I have been several times!).

• Connect on social media you always want to connect with your audience in many ways, including via email and social media. You can tell fairly quickly what types of people you're attracting on social media. Interact with them and see what challenges they have and how you can help.
• Survey surveys are the best way to learn more about your audience's pains and also who they are. I did this both before and after the book, and ultimately found out that my audience was primarily not young professionals (even though my site was called YoPro (short for young professionals) Wealth. This also can help you create a course for them!
• Facebook ads A/B test similar ads with several different age groups and demographics and compare the results

Lecture 63 02:33 Lecture 64

The Math Behind a 6-Figure Business

08:48 Lecture 65

Tracking Your Sales & Sales Reports

05:24 Lecture 66 02:40

You can make a LOT of money with each blog post that you do if you do two things:

1. Sell books as many as you can at the best price
2. Build your list and work people through your funnel for a backend product/course/membership/coaching program

Let's talk about the first one, first When I have a big blog post coming out, I move my price up to $5.99 or $7.99. When my clients have a big event or a big speaking gig, we move their price up to $7.99 or $9.99. If you sell 50 copies at $7.99, you earn ~$275 in royalties. In addition to that, let's say you

Build your list by 30 people from that post. You work them through your funnel, and 4 people buy a $37 product while 2 buy a $497 product

That adds up to be a total of $1,417 from just that one post!

So, here's the lesson:

• Build your base, have some success (i.e. an Epic Launch), and use your time at the top of the charts to scale your influence and connect with big outlets
• Write great posts that send people to your book and your email list
• Raise the price of the book to actually make money on it ($2.99-9.99)
• Have a back-end funnel and offering that is automated that you work people through
• And watch the income roll in!

Lecture 67 02:04 Lecture 68

The Simple Twitter Strategy to Keep Sales Coming In

03:41 Lecture 69

20 Non-Traditional Marketing Ideas

09:46 Lecture 71 02:42Section 7: Bonus Material: The Bestseller Breakthrough Lecture 72 01:27

#1 Mindset Failures

• Struggling Authors Don't See the Big Picture From the Start
• Struggling Authors Get Too Overwhelmed
• Struggling Authors Treat Publishing Like A Hobby
• Struggling Authors Believe Passion Is All It Takes
• Struggling Authors Don't Get A Hand Up

#2 Motivation Failures

• Struggling Authors Don't Manage Their State
• Struggling Authors Let Themselves Get Habitually Distracted
• Struggling Authors Worry About Perfection
• Struggling Authors Lack Accountability

#3 Book Failures

• Struggling Authors Don't Follow Proven Formula
• Struggling Authors Don't Innovate
• Struggling Authors Worry Too Much About People Pleasing

#4 Marketing Failures

• Struggling Authors Don't Know Their Audience
• Struggling Authors Don't Use Their Fans to Sell Books
• Struggling Authors Don't Grab Attention
• Struggling Authors Don't Deliver Ongoing Value
• Struggling Authors Don't Utilize Their Greatest Resource

Section 8: Social Media Hacks Lecture 73 16:59 Lecture 74 03:41

Twitter is arguably the best tool during your launch. If you want to have an insane impact, here's what you do:

• Create 5-10 accounts (seriously)
• Schedule posts to go out at least once every 90 minutes (the average Tweet only has a 'life' of 13 minutes at most)
• Use tools like Buffer and HootSuite to schedule your posts out
• The method that will get you a ton of followers: follow/unfollow (my followers jumped to over 500/week from 160 by doing this change alone)
  • 1: Find people who you admire that has the ideal audience that you want Make sure that this person has a high number of followers and low number of people they're following (i.e. @DaveRamsey) (note: this means that they're likely following (mostly) real people and real customers; many people follow anyone that follows them, which I do, so I wouldn't be a good one to do this to)
  • 2: Go into their profile, click on who they're following and follow them (you have a max limit and this is quickest to do on your phone)
  • 3: Wait 24 hours and then go into manageflitter.com and unfollow anyone that is not following you
  • 4: Repeat
• Be strategic about the link & profile during your launch change your picture to your book and your link to the Amazon page
• Be engaged & interact the best I've found is 5-10 minutes per day, 3 times per day is best
• Create your own hashtag(s)
• Jab, jab, jab right hook do NOT Spam consistently with promotional items. What works best for me: share motivational quotes and regular articles 3 out of every 4 posts.
• Consider: shady strategy, but social proof is everything. Many New York Times bestselling authors and many of the biggest influencers buy followers. You can buy 10,000 fake followers for $10. This is again shady, but for some it may be worth it to give you that base to watch your following explode.
• Build relationships on Twitter for over 1 month before you ask for anything from someone.
• Include other big names on some articles or things that you think they may find helpful; 1 retweet from a huge name can mean a massive influx of traffic.
• Say thanks to specific people regularly!
• Other tools:
  • BulkBuffer upload an Excel spreadsheet of quotes or posts so you don't have to do them manually
  • TweetAdder the all-inclusive Twitter tool my assistant uses to do everything in one place
  • TwitterCounter.com track your followers and following numbers
  • TwitterFeed.com easily add posts from other sites as soon as they go live
  • JustUnfollow.com does the same thing as ManageFlitter.com
  • RiteTag see the best hashtags to use!

See Resources for Example Tweets & Facebook Posts For Launch Lecture 75 02:51

LinkedIn is so powerful for two main reasons:

1. Groups You can access ton of niche professional groups. No matter what type of book you have, you can access a group of like-minded individuals.
2. Email/message It is so easy to grab the emails or message people directly on LinkedIn; just use it wisely

Here are some tips for success:

• Take advantage of the groups!
• Engage in the groups for 2+ weeks before offering anything or asking for anything.
• Connect with the leaders of sizable groups before your launch; we used many of them to share our free book along with a free bonus (no email required) When they share it, it is much more powerful.
• When sending a message, don't sell them anything. Just put after your name, Bestselling author of Your Book with a link for your book website/Amazon page. If the message you send them is helpful, they'll click on your link below your name. The best way to sell is to not sell!
• Decide when you want to email them: before your launch (First 1,000 offer is great here) or during (Free promotion is great here as they don't have to pay anything).
• Remember, if it's good content and a good fit, they'll come to your website. Don't be spammy!

Lecture 76 02:21

Facebook is another of the arguably most powerful tools. Here's what you need to know:

• Facebook groups are best: use for your launch team (private) and it is also a great idea to send people from your book to a free Facebook group of followers this is a great way to build a strong tribe.
• Even though they're not effective, they're often necessary or a great idea to have a Facebook page for both yourself and your book. Facebook pages with .com names that have the same as your name/book name rank high in Google. For example, if people search for 'Austin Netzley', my page name of Facebook.com/Austin.Netzley was one of the top results. It is perfect to have the domains: Facebook.com/YourName and also Facebook.com/YourBookTitle
• Add groups for audiences that would potentially buy your book
• Add book groups and especially free/discount/deal groups you will post in these 2x per day during your launch!
• Use images/videos as they get 10x more interaction than text alone
• Share the success of your book when you're a bestseller!
• People aren't on Facebook for business; they're on there to see what their friends and family are doing. Have your content fit into that style somewhat or it will be disregarded. Here's an example: if I posted a picture of my book it would get 50 likes max; if I posted a picture of me with my book and mentioning my Mom & Dad, I would get 200 likes.
• Tools:
  • BufferApp.com
  • Word Swag (iPhone app)
  • IfThisThenThat.com

Lecture 77 04:16

Instagram

Instagram is great for some audiences. It is all pictures. Word Swag (great picture quotes), Magisto (great videos), and PicStitch (combine photos) are good phone apps that I'd recommend.

Section 9: How to Become a NY Times Bestseller Mark Anastasi Lecture 78

How to Become a New York Times Bestseller - Mark Anastasi

01:05:20 Full curriculum

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