I have a curiosity for consumer behaviors, studying how people make decisions and what the intrinsic motivators are behind those buying decisions. My passion collides with the healthcare industry to drive a to design creative campaigns, promote strategic messages and assist in developing comprehensive plans to drive improvement within the market.
With a background in marketing and education, I am able to share my expertise of advertising, promotion and social media in an inclusive message that relates specifically to the healthcare community. Having spoken for the Academy of Business Disciplines, worked with hundreds of healthcare staffers and leaders alike on numerous training sessions, and been published in the Journal of Applied Business Research; I bring together a message filled with examples of success, best practices and strategic initiatives for practices to improve the patient experience, drive employee engagement and strengthen their comprehensive marketing strategies.
In my Director role at (e)Merge, you can find me in hospitals, clinics and association meetings across the country, not only training on the patient experience and social media marketing, but also doing-the-do by assisting clients to develop their strategies and implement best practices to achieve their goals.
For more information on Rachel Granatino, please visit www.rachelgranatino.com
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