Why You Should be Hosting Webinars
Webinars offer a lot of benefits, not only for your customers, but for you as well. They're flexible, interactive, memorable, and most of all, your market will love them. Let's take a look at what a well-planned webinar can offer you and your customers.
Perhaps the ultimate benefit of a webinar is the ability to host or attend from anywhere. No traveling out of town, no hotel stays, and no need for a new wardrobe. Just turn on your computer and you're ready to attend - or even host! Customers will appreciate the ability to learn from you without the need to buy a plane ticket, and you'll love that you can host an event for dozens of people without booking an expensive meeting room.
The best webinars are interactive, memorable, and position you - the presenter - as an expert in your chosen field. In this way, even free, lead-generation webinars can have a fantastic ROI, growing your followers and helping to increase your profits through sales on the 'back end'.
There are basic tools you'll need to own or have access to, before you can effectively host a webinar. Here are just a few:
A reliable microphone
High speed internet connection
Free or paid Webinar hosting
A good lighting source,
A strong, helpful message
Printable checklist to help you keep on track as you work through the course.
Google Hangouts are very popular for webinars and worth a look - check out the bonus material all about Google Hangouts. If you don't have a Google+ account have a look at our other bonus 'Google+ Step by Step Guide'.
Easy guide to setting up a Google+ account, to host free webinars on the Google+ Hangouts platform.
This type of webinar is best designed to build your mailing list while boosting your credibility and expert status, the sole purpose being to keep people engaged in 'conversation' with you.
The best result for them is finding an authoritative, fresh new source of niche information. For you, it's signing up pre-qualified, future customers hungry for what you have to share or teach.
8 Ways to Plan and Prepare for Your Webinar
One of the most important jobs a lead generation webinar should do is to engage your attendees. Don't make it easy for them to 'walk away' give them powerful reasons to stay.
Your content will be key, of course, in achieving this end, but there are also simple strategies you can use to boost your efforts:
- Plan Your Handouts:
- Surprise Your Attendees:
- Don't Leave It All Up to Your Webinar Hosting Service
- Make Your Potential Attendees Use Their Visual Senses
- Use a Checklist
- Assemble your Webinar Aids Ahead of Time
- Use a Script!
- Practice Makes Perfect
These are all pre-webinar tactics, designed to ensure that on the day of the event, your attendance quota is full and a buzz is already generating.
You've practiced until you're thoroughly familiar with your webinar hosting dashboard.You've had a couple of perfect runs, so the real thing ought to be a piece of cake. Right?
Printable checklist to help you keep on track as you work through the course.
As with lead generation webinars, your content starts with giving away great information. It used to be the accepted strategy to show the 'what to do' but not the 'how to do it' - in other words, give away only enough information to tease - but today's online buyers are less patient and more savvy.
Competition is fiercer now too - and there is a lot more of it!It's even more vital to offer your target customer content that goes the extra mile to deliver what they want and need. (Your whole message should let them know: 'There's LOTS more where that came from!)'.
There are basic mistakes not to make, if you really want to increase your chances of attracting one or more celebrity guests or JV partners. The following tips will help you avoid these...
- Make sure you've successfully held at least one webinar
- Research your idea thoroughly.
- Plan your potential summit or JV event as thoroughly as if it's actually happening.
- Set up a professional website already dedicated to your webinar or webinar summit.
- On your event website, "fill in" the faces and profile slots of each celebrity guest with headshots and bios as they accept
- Have affiliate or promotional resources already in place
- Make sure your hosting has the capacity to handle a much larger guest list
- Show them you're ready -- and eager -- to promote.
- Make it ridiculously easy to participate
- Get your potential guests excited about what your Summit or JV partnership can do for their subscribers!
With any type of JV partnership webinar - whether you're selling an affiliate product or running a Summit with a guest list potential up in the hundreds - there are a few vital mistakes you must remember not to make.
Printable checklist to help you keep on track as you work through the course.
In this lecture we will look at the various streams of revenue that you can present on your webinar.
Creating Courses from PLR or Master Resale Rights Content
Repurpose Content!
How to Teach by Using Webinars
What to Teach, Using Webinars
Here's a look at a few that automatically generate a higher rate of success
- Refresher courses
- How to quickly master new changes in a system
- How to quickly master new features in software upgrades or media platforms
- How to master difficult technical or mechanical challenges
- How to refine skills to an even greater level
In addition, keep in mind that webinars are ideally suited for kinaesthetic learners (meaning people who need to perform an action 'hands on' before they can learn it).
There's a difference between learning how to use something and how to master it. If a product is your own in the first place, it ought to become much easier to:
- Persuade people you are the person to teach its intricacies
- Work with it as a coach or teacher
Nevertheless, the true success in teaching by webinar has nothing to do with how well you know your subject, or how comfortable you are with the webinar format. It has more to do with:
- How completely you capture your attendees' interest
- How well you focus on your attendee's needs and goals
- How well you teach
Combine interesting, dynamic delivery with clarity and simplicity, and your reputation for teaching will quickly overshadow the actual subject.
If you're nervous about teaching, think of it more as 'sharing'. Allow yourself to become excited about helping your attendees.
And use these twelve tips to ensure that your delivery packs a punch they'll enjoy and remember...
- Dive right in
- Engage emotions
- Use surveys
- Interact
- Allow questions during your "class"
- Use structure
- Use your actual content, delivery and reward system to "keep it fresh"
- Don't make assumptions
- Teach with passion -- but don't outpace your students!
- Don't show off your knowledge
- Question your students before your webinar
- Research their biggest reward
By the time you get to the teaching arena, you should be thoroughly familiar with all aspects of webinar creation - structure, scheduling, features your webinar hosting service provides, limits and parameters, your attendees' needs, wants, likes and dislikes. Put it all together and provide a teaching or coaching program that brings in steady, recurring income.
Printable checklist to help you keep on track as you work through the course.
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