In this first video, I'll give you the birds-eye view of this course and why email list building is still crucial for marketing success today - whether your company is relatively new, or simply want to give your online marketing a boost.
In this module, I'll break down the planning process of an overall email list building marketing plan - what I like to call a Monetized Action Plan. This will give you ideas on how to think differently about your own list building at any stage of growth.
In this module, I'll lay out the steps for your online traffic net so you can turn your website visitors into leads. I'll also show conversion strategies to optimize opt-in rates. This module also includes an essential ingredient (most people forget about) to inject a viral component to your list building for faster subscriber growth.
If you truly want to leverage the power of your list, incorporate Autoresponders as much or more than broadcasts and newsletters in your online marketing. In this module, I'll clarify the differences between autoresponder follow-up messages and broadcast messages. I'll also show the communication strategies for automating much (but not all) of your email marketing.
In this exclusive interview with the brains behind our own internal email list building system, I'll give you an inside look at what's really working for LeadPages® and our follow-up process.You'll get inside the mind of Chris Davis, a specialist in marketing automation. This is Part 1 of the interview.
In this exclusive interview with the brains behind our own internal email list building system, I'll give you an inside look at what's really working for LeadPages® and our follow-up process.You'll get inside the mind of Chris Davis, a specialist in marketing automation.
Note: This is Part 2 of the interview. Handouts for this session are included in Lecture 5.
How you communicate with your new subscribers sets the stage for long-term revenue growth. In this module, I'll show you how to think about your initial cluster of follow-up emails to go out to all new subscribers and/or customers. The goal is to lower unsubscribes and refunds. You'll also increase your stickiness with your subscribers through social media connections.
Your email list doesn't serve much of a purpose for your business if you can't turn your leads into customers. In this module, I'll show you key concepts to consider for creating a high-converting sales page. I'll also make sure you know how to connect your shopping cart to your sales page, as well as measure your conversions to help you make more sales.
Email list building sometimes requires a more personal touch when working with larger B2B clients. In this module, I'll bring the wisdom of Kyle Hale, the VP of Sales at LeadPages. He'll share phone and 1-1 email strategies he's used at Bitesquad, CrowdCut, and now LeadPages to close more deals.
After your email follow-up sequence has run for a short time, you are ready to start analyzing the results to make key decisions. In this module, I'll show you how to make those decisions so you can optimize every part of your list building for higher profit margins. You'll also see how to uncover hidden revenue opportunities for your email list.
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