Introduction-what is this course about
ABOUTVK ( )
Description ()
VK.com is the biggest social network in the Europe. Its headquarter is located in Saint-Petersburg, Russia, in the House of Singer on Nevsky Prospect
Russian: VK.com () - . - -, , .
VK allows users to message contacts publicly or privately, create groups, public pages and events, share and tag images, audio and video, and play browser-based game.
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Vk.com is translated in 76 languages.
Russian: 76
Statistics ():
According to Alexa, VK.com is the second most popular site in Russia, Belarus, Kazakhstan and also second on the territory of Ukraine. Itspositionintheworldrankingis 23-rd.Russian: Alexa, VK.com , , , . 23- .
·Over 270 millionregisteredaccounts
Russian: 270
·Over 60 000 000 averagedailyusers
Russian: 60 000 000 .
·Over 2 800 000 000 daily pageviews
Russian: 2 800 000 000 .
·Approximately 65% of visitors live in Russia.
Russian: 65% .
·24% of visitors from Russia live in Moscow, 11% - in St. Petersburg.
Russian: 24% , 11% -.
·More than 54% of site users older than 25 years.
Russian: 54% 25 .
·VK receives 53% of the traffic of social networks in Russia.
Russian: 53% .
Who are VK Users and what do they do? ( ?)
There are over 270 million registered accounts over 60 000 000 average daily users and thats who they are
Russian: 270 60 000 000 - 
Russian: 82% 2 3
Wednesday from 13:00 to 20:00 - the most active time for the appearance of new posts
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Friday from 19:00 to 23:00 - the most active reposting time
Russian: 19:00 23:00 ,
"The Dead Hour": from 21:00 on Saturday the lowest activity
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Ageofusers ( )
VK.com has the second highest average time spent on the site - 343.2.
Russian: VK.com , - 343,2.
Vk.com reported higher visits and time spent than popular social network Facebook, whose 13,114,000 Russian users spent less than 30 minutes on average on the site during February 2013.
Russian: 2013 , , Facebook, 13 114 000 30 2013 .
For example, for the last 15 minutes there were 3,669,838 visitors on the site, 2,689,621 reviewed more than one page. For the last 24 hours there were was 63,538,091 visitors on the site. (24.09.2014)
Russian: , 15 3 669 838 , 2 689 621 . 24 63 538 091 . (24.09.2014)
(From LiveInternet, LiveInternet)
How engaged are visitors to vk.com? (?)
Average time spent on VK per day is incredibly high 38 minutes.
Russian: - 38 .
Average duration of each visit 9,7 minutes
Russian: - 9,7
Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
Just graduated from St Petersburg State University, Durov launched VKontakte for beta testing.
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It was in September 2006. The following month, the domain name vkontakte.ru was registered.
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User registration was initially limited to within university circles exclusively by invitation, but the site still grew quickly.
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VKontakte was registered on 19 January 2007 as a Russian limited liability company.
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In February 2007 the site reached a user base of over 100,000 and was recognized as the second largest player in Russia's nascent social network market.
Russian: 2007 100 000
In the same month the site was subjected to a severe DDoS attack, which briefly put it offline. The user base reached 1 million in July 2007, and 10 million in April 2008. In December 2008 VK overtook rival Odnoklassniki as Russia's most popular social networking service.
Russian: -, . , 1 000 000 2007, 10 000 000 2008. 2008
History of the creation of the largest social networks in Russia from its main architector - Pavel Durov (2008) (via https://vk.com/blog?id=30)
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Durov: For several years, I have developed, managed and helped to create the usual projects you can see in the Russian Internet: student forums, blogs, and materials storages for the exams. One of my first projects, Durov.com, has become a repository of answers to the exam in humanities disciplines. I assume that many people found out about "Kontakt*[1] from the main page Durov.com - site is very popular during the session.
Russian: , , , . , Durov.com, . , "" Durov.com .
Durov: We were among the first in the student project in Runet, who introduced such profiles fields as name, profile picture, faculty, course, department. This was in 2004. But time has shown that people who got used to their native nicknames reluctant to show their real names - in traditional forums and chat rooms, it is not accepted, and there are only few people who want to be the "black sheep".
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Durov: I began to look for a different form for the student website. Soon after that, my Russian friend came back from studying in America. He introduced me to the project for American students (facebook), which was made on the model of "social network" you could only use real names and pictures in the profiles. And as login to access the site was email address, not nicknames.
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Durov: We began to develop the concept, based on facebook, capable of being implemented in Russia and started collecting a database of Russian higher education institutions and universities and its faculties and departments. Ministry of Education reference books were used, universities websites, and personal contacts in universities to collect the data. Although our result of our work was stolen and was used by many sites, I am proud of the work we did. Since we understand that we cannot provide everything (for example, the division of the department at Ukrainian universities, as well as small private universities in Russia), I introduced a system for the rapid addition of new departments and faculties by users through the option "other".
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Durov: We spent a lot of time discussing the name of the site. We considered the site as a means to strengthen contacts between students, alumni and former classmates. We wanted to friends do not lose each other while studying at university and afterwards. Initially, we wanted to find a name associated with the students - something like "student.ru." However, the thought soon was abandoned - it quickly became clear that sooner or later we all become graduates. I suggested for the new project a universal name "Vkonakte (from Russian, In Touch"), which for some reason liked the whole team (I guess I was the only person who has long doubted this title, and I was wrong).
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Dog, a symbol of social network VKontakte. This Figure is a registered trademark and was created personally Pavel Durov.
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Throughout its whole history, VK was experiencing a whole range of problems.
There is a list for just the last year -2014
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-2014.
In February 2014 started the test of the economic activity of the companys previous years activity. The initiator was fund UCP, which owned 48% of shares of "VKontakte". The Fund has a claim that Pavel Durov was developing his personal project (Telegram) on the company's money.
Russian: 2014 . UCP, 48 % «». , .
On the 1st of April, Pavel Durov said on his VK page, that he made a decision to leave from the CEO position of "Vkontakte", explaining his decision with the limitation of the freedom of action and choices by the government and UCP fund. But then, April 3, he withdrew his resignation, saying it was just April Fools Joker. Later it turned out that it was not "an April Fool's joke": on the 21st of April, owners of a social network "VKontakte" satisfied the petition for dismissal, which was previously sent them by the CEO and founder of the Durov.
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In January 2014 Pavel Durov sold his 12% stake to Ivan Tavrin, the CEO of Russian mobile phone operator Megafon. In April 2014 Durov stated he had sold his stake in the company after "coming under increasing pressure" from the Russian Federal Security Service to hand over personal details of users who were members of a VK group dedicated to the Euromaidan protest movement
Russian: 2014 12% , . 2014 , - " " , , , .
On the 18th of March, Mail.ru Group bought 12% stake from Ivan Tavrin.
Russian: 18 2014 Mail.ruGroup 12%
On the 16th of September. Mail.ru Group acquired the remaining share of "VKontakte" from UCP, thus becoming its 100% owned
Russian: 16 Mail.ru Group «» UCP, , 100%
On the 18th of September, Boris Dobrodeev became the CEO of "VKontakte"
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Also, some of you may think that Facebook tried to buy Vkontatke. Nope, it didnt. Its a famous rumor.
*Kontakt short version of the name Vkontakte. Kontakt from Russian means contact
Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
Durov Pavel in DLD conference
Facebook - VK . Login creadentials
VK.com is the biggest social network in the Europe
Vk.com is translated in 76 languages
Howtocreateapage, settings, uniqueid, workplace Russian: , , )
Registration process
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There are two ways you can sign up for the VK and become one of 270 000 000+ users.
Russian: VK, 270 000 000+ )
1.Sign up via Facebook
Russian: Facebook
Here you just click on the sign-up via Facebook and VK gets all things done for you
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2.Sign up mobile phone number and e-mail
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Type in your mobile phone and wait till verification code comes to you and then type it in.
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Important note: you cant have two different active accounts blinded to the one phone number
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In this case, you have to enter your name, surname and gender and come up with a password.
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Later, you will have to fulfill other profile fields required.
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Easyone, right? :>Russian: , ?
Now you passed the first step.
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After that, you can make your unique id. You can find this option in Settings -> General. Itsgoingtobethirdfromthebottom.Russian: , . -> . .
At the vk.com/edit you can always change your basic info
Russian: vk.com/edit
At the contact info page you can add your current location, add your contacts (if you want to) and configure import and export from other social networks like Instagram, Facebook and Twitter.
Russian: ( ), ( ) : Instagram, Facebook Twitter.
If youre public person who has an opinion to share, it might be useful thing to configure.
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Of course, there are differencies of how you can create your post between Facebook and VK. Well cover it later in our lectures.
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On the education tab you can pick the country, city and then choose your higher education facility from the list or if theres no your university on the list add yours. After you done this, youll be able to find people from your university just by clicking on the university name in your profile
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Work place
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You can add your workplace so everyone could see your career
If theres already your company public page or a group in VK, you can simply subscribe or join to its page and itll automatically appears on your possible work places.
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After you add your workplace, your profile page will look like this.
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If your company still doesn't have a presence in VK, we'll tell you about how to create a group or a public page and which one of these you is better for your company in the next lecture.
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Andnow, oneofthemostimportantthing yourprivacyRussian:
Comparing to Facebook, VK has very easy and intuitive system of how to deal with your privacy settings.
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You can find your privacy setting in
>Settings>Privacy
Russian: >>
After you make your privacy the way you want, youll have the ability to check how other users see your profile. Just click the bottom sign and then youll see this. If you want to see how some particular friend see your page you can just type his name here and this person will automatically appear in the blank from your friend list.
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Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
Communities, public pages and events: overview, differences, stats, and what it is right for you
Statistics
There are 45,348,382+ groups in VK 45,348,382 .
Top-5:
1.Do you know? https://vk.com/vk.fact
Open Group:
4,044,022 members ()Russianname: ?
2.Begin English. English for everyone. https://vk.com/beginenglish_ru
Russian name: Begin English. .
Open Group/
3,826,155 members/
3.Onlinecinema: films, series: https://vk.com/onlinekinoteatrRussianname: -: , OpenGroup/
3,721,864 members/
4.Official group of VK-game Shadow fight https://vk.com/shadow_fight
Russian name: ""
OpenGroup/
3,443,447 members/
5.WORLD OF POSITIVE https://vk.com/club7029945
Russian name:
Open Group/
3,067,485 members/
There are 9,090,067 public pages in VK
Top 5:
1.Yop/
6,675,114 followers/
2.MDK/
5,551,472 followers/
3.Evil Corporation/
They consider themselves as the: Group of artists
5,077,692 followers/
4.Clear fun/
4,978,658 followers/
5.Deadly humor/
4,656,487 followers/
Why do you need to have community?
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Community - it is a place to bring people with the same interests together, allowing then to receive news, do business or just have fun.
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Communities can be used to:
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It is possible to create a closed community which materials are hidden from casual users. To get the access to the group content person can be invited in it or make a request to be a community member. This kind of community can be used for the organization of remote work, company work discussions, groups for friends, and so on.
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One of the key differences between communities and the personal pages is that users can add materials to the community. The presence of a flexible system of privacy settings and destination guide allows you to use community with the convenience of organizing all kinds of social activities, from business to establish communication with fans.
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How to create a community and choose the type?
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To create a new community, go to the My Communities" on the left and click on the link "Create Community" in the upper right corner. You will be offered to select the type of community of the three options. It is better to decide and make the right choice that is suitable for your plans as an opportunity to change the type of created community is very limited.
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Group
Group is the most all-purpose type of community s with a wide range of different options. If you plan to have many members of the community and to actively build communications between them, as well as to place a variety of photos, audio and video by your community member, or if you find it difficult to choose, we recommend creating a group. Groups are good for associations with the same interests, fan clubs, communication between colleagues, friends, and classmates. Also group can be geographically indicated. Whereas the public page cant. Also the group has an ability to put wiki-menu in it.
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Publicpage
Public page is best to inform subscribers about different news on the behalf of the company. This type of community has fewer opportunities for interaction between participants, its followers can only suggest a post to the community.
The public page has some unique differences that are helpful for attracting new subscribers. Public page is the best choice for news feeds media, artist information about his work and activities, creating a representation of the company on the VKontakte.
Public page doesnt have ability to put wiki-menu in it. Only wiki-like posts (see Lentach community as the example)
Also when the person starts following your public page it appears on his/her profile page.
Group appears only when the person allows seeing the membership for everyone else.
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Events
The event is perfect for inviting people to the meeting, concerts, trips, birthdays, parties. Events are very similar to the group, but are tied to a specific date, on the eve of which all participants will receive a reminder about the upcoming event
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Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
How to create business page you choose: process, name, organizing space
The basic set up of the community
Right after you choose the type of community you want to create, its information window will be opened right in front of you.
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All parameters there can be changed at any time, so let's just install only the most important:
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Name
In the field "Name" enter the appropriate name of the community. By this name your community can be found via search. It is important that the name was short and accurate. The more words in the name you have, the lower position your community will be displayed on in the community search results.
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Community description
In the "Community description" you should briefly describe the essence of your community. Some administrators write in the description the rules of community that they expect their subscribers will follow.
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Type (for groups and events only)
Group type:
Open
Allows to view its content and to join it for every VK user. Open group can be found by search.
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Closed
Closed group can be found through the search, but it to become a member user need either an invitation by community administrators, or apply for membership and then, if administrator approves application user can become a member of the group. Materials of closed group can only be seen by its members, other VK users will see only the group logo, its name, description, and the list of participants.
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Private
This kind of a group cant be found via search or be seen on the pages of its members. The only way to get to the group is to get an invitation from the administrator. No one except the members and invited users will be able to see the name, logo and other materials group.
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Event type :
Open
Similar to the open group.
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Closed
Similar to the private group.
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Group can be an event organazier. When you make event you can add your community as organazier
Public pages
Public pages cannot have specified type. Its properties are similar to the open groups.
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Organazing space
If you want your community to have a memorable "face", download it the main photo, which will appear on its page and in near all publications. Thiscanbedoneusingthelink "Uploadphoto":
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Publicationsonthewall
The main source of getting the information from the community is the wall. Everything that is published on the wall by the administration is seen by community members in their news feeds.
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Community Medai Resources
Community is a convenient place to store photos, music, videos, and various documents. Depending on the settings, materials of the community can be added only by managers, or by all participants.
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Lets take a look at the addition of new materials on the example video.
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To add a video block in the group, click on the "Manage community" on the right under the community logo and in the tab "Videos", select the appropriate option:
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Open videoscanbeaddedbyallcommunitymembers,Russian: ,
Limited- onlyeditorsandadministratorsofcommunitycanaddnewvideosinthecommunityRussian: .
Disabled no video block in the community
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After that, return to the community page and click on the header block "Videos." Then, click on the "Add Video" on the top right corner of the window and upload videos from your computer, a third-party hosting or use search and select a video you want to add from the existing in the VK.
Sameapplieswithaudios, photosanddocuments.
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Discussions
If you want to have a discussion board, you have to turn it on in the Manage Community settings
Open access means that all community members are allowed to start new topics.
Limited access means that only editors and admins can start new topics.
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If youre making event and add your community as organizer your right bottom will look like this.
Dont forget to add links: it might be your website, other social network pages and friendly groups.
Also do not forget to add contacts so if theres a need to get in touch with a companys representative users will be able to do that.
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. .
Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
How to post and increase brand awareness: post and guidelines
Wall posts
The main source of getting information from the community is the wall.
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If you have open wall, messages can be posted both on the behalf of yourself or your community.
Everything that is posted on the wall as community will appear in the community members news feed.
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To make this posts, we should not forget to set the appropriate checkbox when publish news. You can also add your signature to the post so everyone will know this post is done by you. If youre a companys CEO , it might be useful do it sometimes to increase brand awareness. If youre just a SMM-manager, you better publish posts as a community.
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Published post can be changed within 24 hours from the time of publication. It can be edited by any editor or administrator. The changes will appear immediately in the users news feed and on the wall of the community. But the reposted ones wont be changed.
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Who can post and how? ?
Only administrators and editors can publish posts. The administrator has full rights to manage the community: he can rename it, promote and remove people, and even remove the administrator, who appointed him. Therefore, if you need help only with the publication of new posts, we recommend that you limit assignment to the position of human editor. The future administarator must be a member of the community. Click on "community management" (for groups and events) / "Manage page" (for public pages), go to the "Members", look for the right person, and select "promote." Choose access level and click promote. If there are lots of people in your community, you can type their name in the search box to find them as we did it in the example.
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Text
The maximum size of the text of any entry on the wall - 16384 characters. We recommend 280 characters for a users better perception. If there are more characters in the post, part of it will be hidden under the "Show more ..." sign
Russian: 16384 . 280 . , « »
Tagging
To mention a specific user or the community in the post you should do this:
@shortname (text) or *shortname (text)
Instead of the short name can be used with reference ID.
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@_ () *_ ()
ID.
Timer
You can easily add a timer to your post for scheduling your media activity on VK.
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Attachments
You can attach up to 10 materials for each post including: photos, videos, music, links, documents. They will be placed below the text
Photos, photo albums, graffiti and video will be automatically grouped together and placed in a mosaic. For a more exact match to your vision of the post, you can change the pictures order of objects by dragging them with the mouse. Similarly, you can do with audio recordings and documents within their respective units.
If you want to attach a photo to your post, you dont have to upload it from your computer or your profile album, you can simply past its url in the post and itll appear in the post automatically
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Albums
You can attach one or more albums (from the page of any user or community) to your post. If theres no other graphic attachments in the post, the album will be framed by a beautiful mosaic of the its photos. To add the album to the post, you simply paste the album link in the post, like this: https://vk.com/album4652306_179641235
( . , . ). https://vk.com/album4652306_179641235
Polls
To conduct the voting, contests, to obtain information about public opinion or simply to revive life in the community, you can add entries to the polls on the wall. Unlike other types of attachments, a single poll can be attached to the post. To do this, select "Attach» «Other» «Poll" under the text entry field. In the survey, you can add up to 10 answers.
There are two types of the polls: open or anonymous. In anonymous polls no one, including the administration of the community will not be able to find out who voted and who chose a variant of the answer. In the case of open voting is, on the contrary, it will be visible to everyone.
Pay attention to the condition of a tick "Anonymous voting" before the poll publication: when poll is posted you cant change its type.
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Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
Create a page and post Russian script
Create Russian captions for your videos
Unique ID. You can find this option in Settings -> General
It is possible to create a closed community which materials are hidden from user
The main source of getting the information from the community is the wall
You can easily add a timer to your post for scheduling your media activity on VK
Analyze yourself and competitors: statistics, most used KPIs, tools for competitor analyses
Go to your community page and find the Community statistics tab behind the logo.
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Youll find 3 tabs here: Visitors, Reach, Activity
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You can adjust almost all parameters you want to see in the graph right
In the first tab Visitors you can find all the info about your group members.
The most interesting things to analyze here are: Sex / Age, Traffic sources and Views by section.
Knowing these parameters, you can adopt your content to your audience.
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Also you can set up Who can view page statistics. We recommend making it private
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If you want to export statistics to the excel file, click export statistics and choose parameters you need
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In the second tab Reach you can see audience cover, its gender and age, geo and mobile reach.
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The most interesting thing to look at is Audience coverage - how many people saw your community post in each day.
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The last tab Activity shows the results of your work: likes, shares, comments and amount of users, who removed your community from their newsfeed.
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Summary:
Unique visitors - it is people who are taken into account only once when visit your community for a specified period of time. The number of entrance in your community is displayed in the "views".
In statistics, there are demographic and geographic indicators, so you can learn from where your community receives visitors, their activity and overall coverage.
In the analysis of advertising sites should pay attention to:
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MarketingtoolsforVKRussian:
Sociate.ru service for automatic advertising in communities
http://media-vk.ru/ - With the help this service you can perform an analysis of any community VKontakte, find out who your subscribers (or subscribers of competitors), they are interested in, what groups they are in
How can you use the results of the report:
·Planning the placement of targeted advertising in VK: Find out where to advertise, and who to show it.
·To improve the efficiency of placing targeted advertising (you know what community members Interested in your ad and show it there).
·Reduce your advertising costs by increasing its efficiency
·To reach a wider audience by people who are similar to your subscribers and thus may also be interested in your products and services.
·To create or adjust the content strategy community. Learn more about your subscribers and their interests and will help you to create interesting content.
·For quick summary information contact the owner communities where you can advertise.
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babkee.ru - mentions monitoring system of in social media.
·ensure brand reputation in social networks;
·evaluate and improve the effectiveness of online advertising campaigns;
·analyze the market competition, the target audience, as well as primary or regular market research;
http://www.jagajam.com/ru
JagaJam tools allow to do deep analysis of communities in social networks like VKontakte, Odnoklassiki, Facebook, Twitter and Instagram. Objects of analysis: the audience, its activity and involvement published content. The platform provides the ability to dynamically comparison communities, benchmarking, crossing audiences communities.
Russian: JagaJam , , Facebook, Twitter Instagram. : , , . , , .
Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
MarketingtoolsforVKRussian:
Sociate.ru service for automatic advertising in communities
http://media-vk.ru/ - With the help this service you can perform an analysis of any community VKontakte, find out who your subscribers (or subscribers of competitors), they are interested in, what groups they are in
How can you use the results of the report:
·Planning the placement of targeted advertising in VK: Find out where to advertise, and who to show it.
·To improve the efficiency of placing targeted advertising (you know what community members Interested in your ad and show it there).
·Reduce your advertising costs by increasing its efficiency
·To reach a wider audience by people who are similar to your subscribers and thus may also be interested in your products and services.
·To create or adjust the content strategy community. Learn more about your subscribers and their interests and will help you to create interesting content.
·For quick summary information contact the owner communities where you can advertise.
Russian: :
·
· !
· , .
· - . , .
,
babkee.ru - mentions monitoring system of in social media.
·ensure brand reputation in social networks;
·evaluate and improve the effectiveness of online advertising campaigns;
·analyze the market competition, the target audience, as well as primary or regular market research;
http://www.jagajam.com/ru
JagaJam tools allow to do deep analysis of communities in social networks like VKontakte, Odnoklassiki, Facebook, Twitter and Instagram. Objects of analysis: the audience, its activity and involvement published content. The platform provides the ability to dynamically comparison communities, benchmarking, crossing audiences communities.
Russian: JagaJam , , Facebook, Twitter Instagram. : , , . , ,
Contact: Christos Pittis
website: www.christospittis.com
twitter: https://twitter.com/CPITTIS
facebook page: https://www.facebook.com/christoscpittis
email: info@christospittis.com
YouTube: https://www.youtube.com/channel/UClqulZeiMIfgPv_LirylA0g/videos
The most interesting thing to look at is Audience coverage - how many people saw
click on the following links:
How can i make money online
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