AdWords 101: The Beginner's Guide to AdWords

Section 1: Introduction to AdWords Lecture 1 04:53

A quick introduction to the course and AdWords.

Lecture 2 04:16

Learn how the AdWords auction works.

Section 2: Your First Campaign Lecture 3 05:06

This lesson introduces the concepts of Accounts, Campaigns, Groups, Keywords, and Ads.

Lecture 4 02:25

Let's create our first campaign!

In this lesson we will cover initial campaign creation, including setting the campaign type.

Lecture 5 06:12

This lesson continues with campaign creation, focusing on network and location settings.

Lecture 6 06:11 Lecture 7 03:57

In this lesson you will receive a high-level overview of a Campaign's advanced settings, such as delivery method, ad scheduling, ad delivery, and more.

Section 3: Ad Groups, Keywords, and Ads Lecture 8 04:22

This lesson covers the creation of ad groups and our first ads.

Lecture 9 02:24

In this lesson we will finish creating our ad group by adding keywords.

Lecture 10 06:14

In this lesson you will learn how to generate new keyword ideas

Lecture 11 05:13

Confused about how the different match types work? Learn how each keyword match type operates and when to use each match type.

Lecture 12 02:39

Negative keywords are vital to a well-optimized AdWords account. Learn how to create negative keywords in this lesson.

Lecture 13 02:26

In this lesson, we go over the final steps in creating our first campaign!

Lecture 14 04:30

Conversion Tracking will help you determine the true value that your AdWords campaigns deliver. Learn how to set up Conversion Tracking.

Section 4: Measuring Performance Lecture 15 04:50 Lecture 16 02:02

A key component to running a successful AdWords program is analyzing your performance data, and downloading a report into a spreadsheet program is a great way to look at your data. Learn how to setup and download reports in this lesson.

Lecture 17 02:26

Filters and Segments enable you really get into your data to derive powerful performance insights! This lesson covers filter and segment creation.

Lecture 18 01:18

Want to view performance by city, hour of the day, destination URL, or something else? Dimensions allow you to do just that. Find out how to access Dimensions in this lesson.

Section 5: Optimization Lecture 19 03:31 Lecture 20 05:57

Think you can just walk away from your ads after you've created them? Think again! This lesson covers a multitude of techniques to optimize your ads and get more value for your spend.

Lecture 21 01:59

Keyword Insertion is a neat trick to insert a matched keyword into an ad's text, thereby increasing the ad's relevance to the search query. Learn how to set up Keyword Insertion.

Lecture 22 03:07

Auction Insights is a great tool to see how your campaigns perform compared to the competition. Delve into Auction Insights in this lesson and get a leg up on your competition!

Lecture 23 02:42

One of the most common complaints about running an AdWords program is that it just takes too much time! In this lesson we'll go over some tips and tricks to help you save time.

Lecture 24 07:02

Optimization is a key component of a successful AdWords program, and Campaigns have many settings that can be adjusted to improve program performance. This lesson will show you how to optimize your Campaign settings.

Full curriculum




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