Social Media Toolbox: Schedule, Autofollow and Automation

Section 1: Course Introduction & Promo Lecture 1 03:20

Hello and welcome to the Automating Social Media course. In this lecture I go through the 3 main types of social media, who should do the course, and a little bit about me and my online community management background. See you inside!

Lecture 2 TextSection 2: TIME: Scheduling Social Media Updates Lecture 3 07:30

What time of day should you Facebook? What day of the week should you tweet? We examine both general studies and also specific tools for your community to check scheduling engagement strategies.

Lecture 4 09:38

Both Facebook & Twitter have a scheduling tool built in - learn where it is and how to use it.

Lecture 5 07:28

Investigating Hootsuite, SproutSocial and Bufferapp to evaluate best "one update, many social media platforms" tools.

Lecture 6 07:23

Create similar updates then schedule random tweets and updates to go out Facebook Twitter etc in different categories such as Funny, Inspirational, Tips, Questions, Events, blog posts and so on.

Lecture 7 05:58

Here is a scheduling tool whereby you can set the date and time to up to 350 status updates for multiple social media sites.

Lecture 8 03:00

Optional: A little more indepth on the spreadsheet for bulk uploading of tweets/status updates also editing/changing scheduled updates.

Lecture 9 10:19

Queue up your updates for Facebook, Twitter, Google Plus and let the software choose the optimal time to publish them! Go to 7:52 to check how to add extensions.

Lecture 10

Extensions for Scheduling social media updates

TextSection 3: CONTENT: Automating Content Distribution on Social Media Lecture 11 05:18

Why not automate the Title and Link of every article and blog post you put up on your website go to Twitter, Facebook, Google Plus, LinkedIn and so on?

NOTE: If you can't find the "Sharing" plugin/setting/extension on your Content Management System (CMS e.g. Wordpress), please use the next lecture for a secondary way to automate blog->social media.

Lecture 12 08:33

Create Many Social Updates from Many RSS Feed Entries to go to Many Social Media Sites - Facebook, Twitter, Google Plus, LinkedIn etc.

RSS Extensions for Browsers

The RSS Subscription Extension for Google Chrome is https://chrome.google.com/webstore/detail/rss-subscription-extensio/nlbjncdgjeocebhnmkbbbdekmmmcbfjd

Safari https://extensions.apple.com try RSS Menu http://www.calum.me/safari/RSSMenu.safariextz

or FeedButton http://philippkatz.de/FeedButton/FeedButton.safariextz

Firefox https://addons.mozilla.org/en-US/firefox/addon/rss-icon/

Internet Explorer 9 (instructions) http://windows.microsoft.com/en-au/windows7/how-to-use-rss-feeds-in-internet-explorer-9

</a> </p> Lecture 13 10:36

Have your social media dashboard regularly recycle your most popular top tips and articles as evergreen content. Automagically!

Lecture 14 09:32

How to take an RSS feed from another website and have your website auto-post that article, extract, video and/or text. Autoblogging with Wordpress.

Section 4: CLIENTS: Automate Growing Your Database of Followers ETC Lecture 15 10:31

How to find people who have not tweeted for a while or who do not follow you back and easily unfollow them en masse...

Lecture 16 05:51

How to find Twitter users by location and subject and automate following them... e.g. London/Health or SanFran/startups

Section 5: General Automation Lecture 17 13:29

Using tools to automate Facebook group comments to a spreadsheet or "if snowing, post a photo of skiiing" type updates.

Section 6: Course WrapUp Lecture 18 02:58

How are you using the tools? Which ones work for you? Native scheduling vs apps? Twitter automation (following, unfollowing). What automation tools would you like to see added? What course should I teach next - social media measurement, or 5 steps of a social media campaign, setting up a monitoring station, or 8 ways to deal with trolls online? You choose!

Section 7: POST: Student Q and A Lecture 19

AYUSH: Automating RSS to Facebook Group (NOT an Admin)

Text Full curriculum




Social Media Toolbox: Schedule, Autofollow and Automation
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