LinkedIn Marketing - Udemy

Section 1: Introductory Presentation Lecture 1 02:19 This lecture will give an overview of the Linkedin for Business Course. Section 2: Optimized Profile Setup Lecture 2 08:47 Setting up an optimized Linkedin profile for maximum marketing impact begins with 'effective sign' and mastering each critical area of the process. Learn how to signup from a SEO perspective. Lecture 3 08:49 In this video tutorial, learn how to establish immediate credibility with Linkedin members and businesses searching for your products and services. Lecture 4 04:23 Thinking through the entire profile build process is critical for power marketing success on Linkedin. This video tutorial challenges students to think 'one-step' ahead of competitors. Lecture 5 06:26 Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results. Lecture 6 05:16 Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results. Lecture 7 04:47 Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members.  Lecture 8 08:44 Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members.  Lecture 9 05:58 In this video tutorial, we review the profile before moving forward with building 'direct calls to action' sales modules.
Section 3: Sales Direct Calls Lecture 10 07:33 Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Lecture 11 08:00 Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes. Lecture 12 04:41 Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes. Lecture 13 08:22 Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
Lecture 14 05:40 Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits. Lecture 15 08:38

This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.

Lecture 16 06:41 This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword. Lecture 17 06:44 Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
Lecture 18 06:22 Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions. Section 4: Groups Lecture 19 09:29 Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
Lecture 20 05:26 Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation. Lecture 21 11:36 Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
Lecture 22 02:48 Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search! Lecture 23 10:25 We teach a concept of 'doubling-down' on your sales messaging while creating and publishing a direct sales messaging on the new Linkedin Group.
Lecture 24 10:01

Don't stop with just one group, create another using keyword focused strategies. In this lecture, we quickly create another group to drive traffic results.

Lecture 25 10:22 We review our work thus far in this video tutorial lecture.
Section 5: Blogging on LinkedIn Lecture 26 08:27

In this lecture, we give a brief overview of the new blogging feature on LinkedIn.

Lecture 27 12:01

In this lecture, we demonstrate how to publish your first blog post on LinkedIn.

Section 6: Closing Lecture Lecture 28 03:36 This final lecture give tip, hints and tricks to maximize your overall Linkedin Marketing Presence. Section 7: Course Extra - LinkedInfluence Lecture 29 08:58 Using Linkedin for Business is critical to achieving your online marketing goals. Watch this short introduction before taking the course to discover how truly powerful this online, social networking platform is. Lecture 30 12 pages Venture Capitalist Guy Kwaloski shares thought on the Power of Linkedin. Lecture 31 09:04

Competitive research is conducted both on the Google Keyword Tool as well as using the search bar @ Linkedin.com. We give you quick ways to research competitors in this video tutorial lecture.

Full curriculum




LinkedIn Marketing - Udemy
Learn Linkedin Marketing : Step-by-Step guide to Linkedin for Business. Over 40 lectures and 5+ hours of video content. Preview the course free now.

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