In the digital marketing world, the buyer persona is also known as customer avatar. It is a semi-fictional character that represents your ideal customer.
It is based on real consumer research and insights. It does not come from board rooms or brainstorming on whiteboards alone.
But from going into the market and asking the right questions.
In this course we would learn:
What questions you should ask?
What notes should you take?
What is the final checklist you need to see before you have the persona nailed down?
How some of the leading businesses have nailed their own buyer persona?
What you can learn from buyer personas of other businesses?
How can you profile and segment your personas?
How can you craft your pitch that will appeal to the exact persona you are targeting?
How to dissect the anatomy of a perfect pitch that keeps the persona at the center of it?
A highly actionable course to empower you with tools to nail your buyer mindset and make your product/service compelling
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