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Instagram Marketing for Startups and Entrepreneurs

Section 1: Introduction Lecture 1 04:25

Just wanted to say hi and welcome you to this course.

If you're familiar with Instagram, you don't need to watch rest of the next lecture.

Let's get started!

p.s. As mentioned, you can reach me at sarah@sparkyourprofits.com

Lecture 2 18:24

Let's go on a tour of the features and functions of the Instagram app. (The first part repeats a bit of my intro. Feel free to skip to the rest of the tour until we upload a new version!)

Section 2: Setting Up Your Account Lecture 3 01:56
  • What should you consider when deciding whether to have separate business and personal accounts
  • Why it's better to create accounts targeted towards your audience
Lecture 4 02:08
  • Why it's important to be consistent with your user name
  • How engaging your customer starts with your profile picture
Lecture 5 03:57
  • Why your bio is really about what's in it for your customers
  • How to get start getting more sales with your bio
Quiz 1

Reviewing Key Ideas in Setting Up Your Account

2 questionsSection 3: Creating Content for Results Lecture 6 03:07
  • How it all starts with photos
  • Graphics vs. memes vs. stock images - which will help your business, which will hurt
  • What qualities in your content will help your business to stand out
Lecture 7 02:44
  • What can consistency do for your brand
  • Why tools like filters, shapes, colors give your brand consistency
  • How the text of your posts connects your customers to your other content
Lecture 8 03:34
  • How to engage your customers with behind the scenes
  • What are some ways you can use images to help your business stand out
  • Why collages connect your customers to your products and services
Lecture 9 04:49
  • How to showcase your products with a "flat lay"
  • Why inspiration is not just for motivation
  • What humor and celebrations can do for your business
Lecture 10 04:25
  • Why charity and social good is about giving before getting
  • How sharing your team can help to build it
  • Ways to build buzz for upcoming launches
  • Growing your business by connecting with your community
Quiz 2

Choosing Content for Your Success

1 question Lecture 11 04:15
  • Promoting your products and services with contests
  • When to promoting events with hashtags
  • Why asking questions can increase engagement
  • How user content can really boost your brand
Lecture 12 03:04
  • How to elevate your brand with beautiful images
  • Ways to use video to learn about your ideal customers
  • Connect with your audience through video
Lecture 13 13 pages
  • How and why to use Instagram for your business
  • Setting up your account for results
  • Creating the right content
  • Optimizing your content
  • Attracting, growing and connecting with your audience
  • Generating traffic, leads and sales from Instagram
  • Creating your Instagram strategy
  • Setting up routines and systems
  • Tracking and analyzing your results
Lecture 14 29 pages
  • How and why to use Instagram for your business
  • Setting up your account for results
  • Creating the right content
  • Optimizing your content
  • Finding, connecting with, and growing your audience
Full curriculum




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