How To Use Google Analytics To Get More Sales

Section 1: How Can Google Analytics Help You Achieve Your Goals? Lecture 1 02:52

Breakdown of what will be covered in this course: What is Google analytics, how can it benefit you, and how can improve your sales and conversion.

Lecture 2 01:16

In this section we will introduce go into examples of the type of data you can get from Google Analytics.

Lecture 3 08:09

How can you break down your audience to get a better understanding of who they are?

Lecture 4 03:40

The 3A model can be a very effective way of breaking down and understanding the various types of information you can get from Google Analytics.

Lecture 5 04:28

In this section we try to break down the type of actions you can track in Google Analytics.

Lecture 6 05:18

Now it is time to break down the various ways you can understand conversion.

Section 2: How to identify and interpret key data from your website Lecture 7 01:33

Introduction to the second part of this course. How to identify and interpret key data.

Lecture 8 04:19

Questions to get you started investigating your website with Google Analytics.

Lecture 9 03:13

Learn more about the audience that sees your website.

Lecture 10 01:53

Learn a little about the a few of the most key metrics you can use with Google Analytics.

Lecture 11 02:21

Learn more about what exactly you should track on an ongoing basis.

Lecture 12 02:52

If you have a social website, what should you track?

Lecture 13 03:43

If you have a content website, what should you track?

Lecture 14 01:50

What is most important to track on websites that focus on getting leads and sales?

Lecture 15 05:01

Break down the data, and start interpreting them.

Lecture 16 14:42

Learn from some of the most common conversion mistakes made on other sites.

Lecture 17 01:19

Check your knowledge of this section with the summary questions.

Section 3: How to drive sales with data? Lecture 18 00:56

Introduction to the third section. Now we focus on improving your conversion and traffic to get more sales.

Lecture 19 08:11

Learn from websites that are breaking all the rules.

Lecture 20 08:13

Learn how you can get higher conversion by having one purpose for every page on your website.

Lecture 21 07:39

Learn how you can build a solid argument to increase your conversion.

Lecture 22 05:18

Break down your sales flow so you can get a deeper understanding of the potential customer user journey.

Lecture 23 03:21

Learn and reflect from what you have learned from your first efforts.

Lecture 24 06:11

How can you test and tweak your website to gradually grow?

Lecture 25 07:52

What are some of the ways you can create a website from scratch and save money in the process?

Lecture 26 03:15

What is a minimum viable product, and why should you create one yourself?

Lecture 27 03:49

Grow your website to the next level when you have the data to do so.

Lecture 28 06:16

Start driving traffic to test which keywords bring you sales.

Lecture 29 05:55

What lessons can you take from the traffic you sent?

Lecture 30 05:37

How can you scale up fast?

Lecture 31 04:46

Example of a content strategy.

Lecture 32 04:12

Tips on how you can execute content strategy effectively.

Lecture 33 09:05

How to add new traffic sources after you have been successful online already.

Section 4: Bonus Material Lecture 34 05:20

Checklist of areas that might be reducing your conversion.

Lecture 35 00:55

How to install Visual Website Optimizer (VWO).

Lecture 36 04:46

Detailed guide on how you can write a book.

Lecture 37 04:01

Checklist for you to improve ideas you have to grow your website.

Lecture 38 03:16

Checklist for installation of Google Analytics.

Full curriculum




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