A basic overview of the course, a bit of background about the course creator, is this course for you and an explanation of a few acronyms.
Before you get started you need to identify a profitable niche. This video tells you what you must look for in a niche, and how to find profitable niche markets in which to do lead generation using Google Adwords. Includes examples of profitable niches.
This video provides an overview of some minor compliance issues you might encounter before you start, and how to deal with them.
This video explains how to find a good potential lead buyer, one which will be receptive to a lead trial.
Once you've identified a potential lead buyer you must deal with the tricky issue of finding the right person within that company to pitch to. In this video you'll learn the methods I use to get your foot in the door and speak to the right person, to give your pitch the best possible chance of success. This lecture contains a template email pitch to use when trying to arrange a lead trial.
So you've got the decision maker on the phone - the next thing you need to do is sell them the idea of a lead trial. This video explains the best way to approach your pitch, what makes a potential lead buyer excited and how to price your leads.
So you've got them interested in a lead trial - now you need to negotiate the best possible price for your leads. This video teaches you how to do this, and how to ensure that your buyer is not given loopholes they can use to reject too many of your leads.
This video gives you the fundamentals of how lead generation works, and why you need a website for it. It will also teach you how to pick a good domain name for the website you're about to create, and where to buy the name from.
You have a domain name or URL for your website - now you need to build it, or pay someone to build it. This video teaches you whether to build your website yourself or outsource the build. Also covered: design tips, outsourcing tips.
Once your website has been built you need to set up simple email delivery of the leads it will generate to the lead buyer. This video explains how to do this.
This is a step by step walkthrough of how to create a new Google Adwords campaign from scratch. This video walks you through campaign settings, targeting options and ad, adgroup and keyword creation.
This is one of the most important videos in this course, teaching you how to use various features in Google Adwords to make your campaign profitable. It will also teach you how to optimise your landing page/website for conversion using real life examples. This lecture covers:
- Conversion rate tips
- Increase your click through rate
- Landing page optimisation
- How to use campaign settings to save money
- Proven keyword strategy, and how to create ads which convert
- Proven bidding strategy
- Tracking and management
This lecture deals with the tricky issue of how to ensure your lead buyer pays you for the leads you deliver.
You're nearly ready to put your campaign live and start generating leads. This video tells you what checks and tests you need to do before you go live to ensure that the trial goes smoothly.
This video teaches you what to do once the campaign is live and the lead trial is in progress.
Once you've proven the business model and run a successful, profitable lead trial, the next thing you will want to do is to scale your business. This penultimate lecture teaches you how to scale once you are profitable.
This is a quick overview of everything you've learnt in this course.
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