How To Choose Profitable Keywords With Google AdWords

Section 1: Introduction Lecture 1 08:36

This lecture will go through how the whole course lays the foundation for your success in Google AdWords.

Section 2: The Secret Psychology of Google AdWords Lecture 2 09:18

Do a deep dive into a searcher's mentality when using Google AdWords and how Google has used two critical aspects of this mentality to become the most powerful search engine in the world.

Lecture 3 04:55

What is Broad Search and how you should use it?

Lecture 4 06:54

What is Phrase Search and how you should use it?

Lecture 5 05:26

What is Exact Search and how you should use it?

Section 3: Profiting With Google AdWords Lecture 6 06:41

The most important lecture to support the profitability of your AdWords campaigns. Skip this lecture at your own peril!

Lecture 7 09:01

Systematically dropping the CPC is one of the best ways of making your AdWords clicks worth more.

Lecture 8 10:57

Learn the art of innovation and how to create value of thin air for your clients. Blast your ROI sky high with these 3, proven steps.

Section 4: Case Studies Lecture 9 1 page

The simple steps to access the Google Keyword Planner for you to start your keyword research.

Lecture 10 09:44

See how a real business in the car insurance niche profits with Google AdWords.

Lecture 11 10:13

See how a real business in the Spanish language niche profits with Google AdWords.

Lecture 12 07:15

See how a real business in the helium balloon niche profits with Google AdWords.

Lecture 13 08:41

See how a real business in the babysitter services niche profits with Google AdWords.

Lecture 14 08:18

See how a real business in the river cruises niche profits with Google AdWords.

Section 5: 5 Biggest Mistakes With Google AdWords Lecture 15 07:39

Learn what the problem is with your keywords being too broad.

Lecture 16 08:19

Learn what the problem is with your keywords being too specific.

Lecture 17 09:45

Learn what the problem is with your keywords being irrelevant to your product.

Lecture 18 10:31

Learn what the problem is with your keywords targeting the wrong stage of the purchase cycle.

Lecture 19 09:10

Learn what the problem is with not regularly refining your keyword list.

Section 6: Introduction to Google Display Network (GDN) Lecture 20 06:42

If no one is searching for your sort of business and you want to drive a flood of targeted leads to your site, fear not! There is an alternative that Google provides you: it's called Google Display Network.

Lecture 21 09:12

How to get a stream of leads for online software services with GDN.

Lecture 22 08:43

How to get a stream of leads for hyperlocal services like corporate fruit delivery with GDN.

Lecture 23 08:19

How to drive attendance to an event that's only going to be playing for a limited time.

Lecture 24 08:50

How to promote and drive traffic toward a business that could be emotionally charged.

Lecture 25 07:42

How to get people to respond to a product that's hard to find by keyword search, but is instantly recognizable when you see it.

Section 7: Thank You! Lecture 26 03:15

A summary of the most important points you should have a better understanding of now after going through How To Profit With Google AdWords.

Full curriculum




How To Choose Profitable Keywords With Google AdWords
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How To Choose Profitable Keywords With Google AdWords
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