What we will cover in the course is outlined here.
Some important concepts to remember before we start any facebook advertising
Our first hands-on look at using facebook to create an ad.
We now create an ad which points to an external web page.
There are three options when creating a facebook ad, we look at what those options mean.
Here we look at how we can gather demographic data to use in our ads.
We look at how and why you should be split-testing ads.
The importance of images and examples of facebook images.
What free software is available for creating images
A short introduction to what the power editor is.
Where and how to download and install the facebook power editor.
We look at creating multiple versions of a single ad in a fast way using the power editor.
A recap on what we covered and some important take-aways.
Enough theory lets look at a real campaign!
Introduction to whats new in 2015.
Newsfeed ads have taken over from the 'right-hand' ads. This short video explains what they are.
Pixel tracking is an extremely powerful tool you use for re-targeting and segmenting ads based on your site visitors actions.
If you are not creative or aritstically inclined you can use the free tool canva to create newsfeed ad images.
Some useful additional information.
Yes, it costs money to run ads on Facebook, Once you set your ad set budget, you'll decide if you want to pay pay per click or per impression. More Help.
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