Facebook Advertising using Pay Per Click

Section 1: Introduction Lecture 1 02:17

What we will cover in the course is outlined here.

Lecture 2 09:30

Some important concepts to remember before we start any facebook advertising

Section 2: Internal and External Ads Lecture 3 12:44

Our first hands-on look at using facebook to create an ad.

Lecture 4 03:56

We now create an ad which points to an external web page.

Lecture 5 03:30

There are three options when creating a facebook ad, we look at what those options mean.

Lecture 6 03:01

Here we look at how we can gather demographic data to use in our ads.

Lecture 7 05:03

We look at how and why you should be split-testing ads.

Section 3: Images Lecture 8 03:01

The importance of images and examples of facebook images.

Lecture 9 07:07

What free software is available for creating images

Section 4: Facebook Power Editor Lecture 10 02:03

A short introduction to what the power editor is.

Lecture 11 01:52

Where and how to download and install the facebook power editor.

Lecture 12 08:06

We look at creating multiple versions of a single ad in a fast way using the power editor.

Section 5: Wrap Up Lecture 13 03:35

A recap on what we covered and some important take-aways.

Quiz 1 6 questionsSection 6: Bonus Videos Lecture 14 05:00

Enough theory lets look at a real campaign!

Section 7: 2015 Update Lecture 15 02:49

Introduction to whats new in 2015.

Lecture 16 03:08

Newsfeed ads have taken over from the 'right-hand' ads. This short video explains what they are.

Lecture 17 05:21

Pixel tracking is an extremely powerful tool you use for re-targeting and segmenting ads based on your site visitors actions.

Lecture 18 02:26

If you are not creative or aritstically inclined you can use the free tool canva to create newsfeed ad images.

Lecture 19 01:54

Some useful additional information.

Full curriculum




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