» » Facebook Advertising Guidelines: How to Advertise On Facebook

Facebook Advertising Guidelines: How to Advertise On Facebook

Section 1: Lectures Lecture 1

How To Create Your Facebook Advertising Account

07:48 Lecture 2

Researching Your Target Audience

09:35 Lecture 3

Facebook Audience Insights

14:53 Lecture 4

Newsfeed Demo of All Ad Formats

11:01 Lecture 6 09:22 Lecture 7

James Schramko's Superfast Business Live Presentation

48:58 Lecture 8

January 2014 Live Training - 3 Layer Facebook Marketing Funnel

01:02:03 Lecture 9

Nov 2013 Live Training- Cheap Fan Building and Newsfeed Page Post Ad Checklists

01:09:13 Lecture 11

10 Steps To Creating a Successful Facebook Ad Campaign - Part 1

55:40 Lecture 12

10 Steps To Creating a Successful Facebook Ad Campaign - Part 2

48:25 Lecture 13

10 Steps To Creating a Successful Facebook Ad Campaign - Part 3

58:33 Lecture 14 01:04:26 Lecture 15

Digital Marketer Webinar - Case Study on 6-Step Optimization Process

01:42:58 Lecture 16

How To Get 1 Cent Targeted Facebook Fans

16:59 Lecture 17 6 pages The 9 Most Critical Things You Must Do To Profit From Facebook Lecture 18 40:45 This is a tutorial video walking you through each of the 9 checklist items and how to implement them. Lecture 19

Facebook Marketing Foundation

01:27:36 Lecture 20

Intro To Promoted Posts and Other Facebook Ad Types

01:00:51 Lecture 21

Building a Loyal and Lucrative Fan Base

01:18:25 Lecture 22

Promoted Post Retargeting Loop For Your Content Marketing

01:12:46 Lecture 23

How To Use The Facebook Power Editor For Advanced Facebook Ads (Newsfeed only)

28:14 Lecture 24

How To Use Facebook Ads To Get Picked Up By the NY Times or Television

39:31 Lecture 25

Interview With Dennis Yu (CEO, BlitzMetrics. Former head of analytics for Yahoo)

01:28:57 Lecture 26 21:24

How to get better Facebook ad campaign conversions.  The major differences between Facebook and Google and how to win the Facebook ad game without looking like an opportunistic marketer or company. 

Lecture 27 48:02 Lecture 28 27:42
  • How to laser target your Facebook ads to improve click through rates, sales conversions, and reduce ad costs.
  • The differences between Broad Category Interest Targeting and Precise Interest Targeting and how to know which one to use.
  • How to use connectino targeting.
  • How to target to friends of fans.
  • And more...
Lecture 29

Facebook Ad Strategies That Work

01:41:14 Lecture 30 24:00
  • An eeasy way to create a landing page you can new visitors to on your Facebook page.
  • You don't need to know any code. 
  • Integrate an email auto-responder into your welcome page, or build the entire page inside of Aweber, iContact, Get Response, Mail Chimp, Infusionsoft, etc.
  • How to build a "Like" gate, so people have to click "Like" to see the hidden content. 
Lecture 32 12:44
  • How to choose proper imaging to ensure successful campaigns.
  • Where to find images.
  • Tips on creating headlines and body copy that make people click on your ads.

  • Stock photo sites mentioned in the video:

    Free Online Graphic Design Tool:

Lecture 33 14:13 Page post ads can have the highest click through rates and lowest cost per click than any other type of ad.  And Page post ads are very easy to create! Lecture 34 14:06

A complete tutorial on all of the new Timeline updates and which important elements business owners need to know about.  

Section 2: Checklists and Guides Lecture 38

Guide To Creating a Facebook Ad in the Ad Manager or Boosting a Post

27 pages Lecture 39

Facebook Ad & Image Specs - Updated June 2014

Text Lecture 40

Split-Testing Facebook Ads

15 pages Lecture 41

Tracking & Measuring Facebook Ads

14 pages Lecture 42 21 pages Lecture 43

Headlines & Lead Magnet Titles Worksheet

2 pages Full curriculum




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