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Digital Marketing to Grow Your Business

Section 1: The Blueprint: Orientation to Digital Branding Lecture 1 03:23

Course 1 The Blueprint: Orientation to Digital Branding

I. Introduction

Lecture 2 07:09

Course 1 The Blueprint: Orientation to Digital Branding

II. Where to begin?

Lecture 3 09:42

Course 1 The Blueprint: Orientation to Digital Branding

III. Digital Dominoes

Lecture 4 04:32

Course 1 The Blueprint: Orientation to Digital Branding

IV. Web

Lecture 5 04:58

Course 1 The Blueprint: Orientation to Digital Branding

V. Search

Lecture 6 04:55

Course 1 The Blueprint: Orientation to Digital Branding

VI. Social

Lecture 7 02:46

Course 1 The Blueprint: Orientation to Digital Branding

VII. Push

Section 2: Getting Started: Developing a Solid Strategy Lecture 8 01:54

Course 2 Getting Started: Developing a Solid Strategy

I. Introduction

Lecture 9 03:48

Course 2 Getting Started: Developing a Solid Strategy

II. The Why

Lecture 10 03:00

Course 2 Getting Started: Developing a Solid Strategy

III. The Offer

Lecture 11 03:28

Course 2 Getting Started: Developing a Solid Strategy

IV. The Landing

Lecture 12 04:16

Course 2 Getting Started: Developing a Solid Strategy

V. The Reply

Lecture 13 05:13

Course 2 Getting Started: Developing a Solid Strategy

VI. The Trust

Lecture 14 03:55

Course 2 Getting Started: Developing a Solid Strategy

VII. The Ladder

Lecture 15 05:41

Course 2 Getting Started: Developing a Solid Strategy

VIII. The Traffic

Section 3: Going Deeper: The 4 Tenants of Digital Branding Lecture 16 04:33

Course 3 Going Deeper: The 4 Tenants of Digital Branding

I. Introduction

Lecture 17 08:35

Course 3 Going Deeper: The 4 Tenants of Digital Branding

II. A Website That Works

Lecture 18 09:33

Course 3 Going Deeper: The 4 Tenants of Digital Branding

III. The Fundamentals of Great Web Development

Lecture 19 05:26

Course 3 Going Deeper: The 4 Tenants of Digital Branding

IV. Navigating the Black Hole of SEO

Lecture 20 08:18

Course 3 Going Deeper: The 4 Tenants of Digital Branding

V. Keywords

Lecture 21 04:57

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VI. ON-Page

Lecture 22 05:52

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VII. Off-Page and Social

Lecture 23 02:25

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VIII. Asked for Marketing

Lecture 24 05:12

Course 3 Going Deeper: The 4 Tenants of Digital Branding

IX. Email Marketing

Lecture 25 05:28

Course 3 Going Deeper: The 4 Tenants of Digital Branding

X. App Marketing

Section 4: The Big One: Social Media Marketing 101 Lecture 26 02:51

Course 4 The Big One: Social Media Marketing 101

I. Introduction

Lecture 27 07:18

Course 4 The Big One: Social Media Marketing 101

II. Let's Talk Results

Lecture 28 09:32

Course 4 The Big One: Social Media Marketing 101

III. The Zero Moment of Truth

Lecture 29 08:35

Course 4 The Big One: Social Media Marketing 101

IV. What is Social Media

Lecture 30 04:05

Course 4 The Big One: Social Media Marketing 101

V. The Objective

Lecture 31 03:57

Course 4 The Big One: Social Media Marketing 101

VI. The Participants

Lecture 32 11:51

Course 4 The Big One: Social Media Marketing 101

VII. The Content

Lecture 33 02:44

Course 4 The Big One: Social Media Marketing 101

VIII. The Vehicles

Section 5: Make It Happen: Navigating Your Fleet of Solutions Lecture 34 02:28

Course 5 Make It Happen: Navigating Your Fleet of Solutions

I. Introduction

Lecture 35 07:33

Course 5 Make It Happen: Navigating Your Fleet of Solutions

II. Blogging

Lecture 36 08:06

Course 5 Make It Happen: Navigating Your Fleet of Solutions

III. Facebook

Lecture 37 08:16

Course 5 Make It Happen: Navigating Your Fleet of Solutions

IV. Twitter

Lecture 38 10:25

Course 5 Make It Happen: Navigating Your Fleet of Solutions

V. LinkedIn

Lecture 39 07:15

Course 5 Make It Happen: Navigating Your Fleet of Solutions

VI. Google Plus and Places

Lecture 40 03:32

Course 5 Make It Happen: Navigating Your Fleet of Solutions

VII. Yelp

Lecture 41 06:38

Course 5 Make It Happen: Navigating Your Fleet of Solutions

VIII. Youtube

Lecture 42 03:43

Course 5 Make It Happen: Navigating Your Fleet of Solutions

IX. Pinterest

Lecture 43 04:45

Course 5 Make It Happen: Navigating Your Fleet of Solutions

x. Social Bookmarking

Lecture 44 04:52

Course 5 Make It Happen: Navigating Your Fleet of Solutions

XI. Digital PR

Lecture 45 05:33

Course 5 Make It Happen: Navigating Your Fleet of Solutions

XII. Mailchimp

Lecture 46 04:49 Lecture 47 02:05

XIV. Consulting, Creation and Management

Full curriculum




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